KARL LAGERFELD

The Talent Acquisition team at KARL LAGERFELD participated in Polimoda Business Week, meeting with over 50 creative students in Florence and online, exploring internship opportunities across Design, Business, Marketing, and Art Direction, reviewing their portfolios and discussing their ambitions. The KARL LAGERFELD Talent Acquistion Team is dedicated to fostering the next generation of talent and was inspired by the students’ creativity, knowledge, and professionalism. Thank you, Polimoda, for the warm welcome, and to every student who shared their work and vision with us. We hope to see you at KARL LAGERFELD! 

A day in Seoul with HUN KIM! On May 16th, we opened a new KARL LAGERFELD pop-up store in Seoul—Creative Director Hun Kim’s hometown. Under his vision, the day began with the installation of his curated designs, merging the legacy of Karl Lagerfeld with a bold, contemporary perspective inspired by his Korean roots. Hun also met with leading local media, sharing his creative insights in a series of exclusive interviews. The day ended with a grand opening event, welcoming friends of the brand to celebrate this meaningful moment. #KARLLAGERFELD

Meet  Malala Zamora, Senior Manager of Development & Production for Women’s Ready-to-Wear. In her dynamic role, she oversees the operational end of the brand’s fashion lifecycle. From sourcing fabrics and trims to managing production timelines, vendor relationships and costs, Malala collaborates closely with design and merchandising to build seasonal product ranges.    “What I love most about my job is transforming creative ideas into real, tangible products,” Malala explains. “There is something incredibly rewarding about guiding a garment from sketch to final production, overseeing every detail from fabric sourcing to fit refinement, and solving challenges along the way.”     Originally from Argentina, Malala has been a KARL LAGERFELD team member for over 12 years. “It’s a place where everyone’s contribution matters, and where passion for product, quality and teamwork drives everything we do,” she says. “Everything happens because of working together with the team, with talented and passionate people.” 

One year ago, we decided to bring production in-house and launch the KARL LAGERFELD Studio. Since then, it has transformed the way we work, collaborate and create, as team members are empowered to bring the brand’s vision to life in new ways.    “Our Studio is proving to be a hub where inspiring, innovative ideas take shape,” says Jodie Stoakes, KARL LAGERFELD’s Manager of Content Operations & Production. “In just one year, we’ve revolutionized sample management and strengthened cross-department collaboration. It’s redefined our photography workflows across lookbooks, e-commerce, outlet shoots, pre-styling, campaigns, store manager seminars, VM guidelines, prototype reviews, and more.”    A heartfelt thank you to every team member whose passion and dedication have fueled the success of this project. 

KARL LAGERFELD is pleased to announce the opening of its pop-up in South Korea, located in Seongsu, one of Seoul’s most vibrant cultural neighborhoods. Designed under the direction of our Creative Director Hun Kim, a native of Seoul, whose personal connection to the city helped shape this meaningful moment.    “Bringing the world of KARL home to my birth city makes this pop-up especially meaningful. It’s a chance to connect with a place that shaped my perspective, and to share that vision with a new generation here.” says HUN KIM, Creative Director of KARL LAGERFELD.    The space invites visitors on an immersive journey to discover the world of KARL LAGERFELD. Across the pop-up’s 230-square-meter space, a futuristic aesthetic is enhanced with ultra-modern design elements, metallic chrome accents, and sleek graphics in the brand’s signature black-and-white palette. The pop-up will feature immersive brand storytelling through art installations, a live DJ, interactive experiences, and curated displays – including Hanji shirt collar sculptures, a selfie room, and a Lucky Draw, all celebrating KARL LAGERFELD’s Parisian DNA with a local twist. Open now through May 26th. 

At KARL LAGERFELD, we believe that continuous learning is key to making progress. Our team recently attended the Sustainable Apparel and Textiles Conference in Amsterdam. The conference focused on actionable strategies to adapt operations and tackle these challenges.    A highlight of the event was connecting with Fairly Made®, the leading French platform for fashion transparency, with whom we collaborate closely to ensure we are on track with our traceability goals. As Kalina Paprzycka, Sustainability Data Coordinator at KARL LAGERFELD, shared: "It was a pleasure for our team to attend the Sustainable Apparel and Textiles Conference. We’re coming away inspired and equipped with valuable insights to share internally. A key takeaway for us is the importance of ongoing collaboration across the value chain and the need for continuous learning in an evolving landscape." 

KARL LAGERFELD is pleased to share that its Regent Street store has officially achieved LEED Gold certification. This milestone reflects KARL LAGERFELD’s ongoing efforts to design energy efficient retail spaces that reduce water usage and make use of responsible, high-quality materials.    Furthermore, as part of the store design, KARL LAGERFELD partnered with Smile Plastics, a design studio and manufacturer that transforms pre- and post-consumer waste into circular materials. For the Regent Street store, Smile Plastics’ materials were used to create distinctive footboards and a table made entirely from 100% recycled and 100% recyclable plastics — a testament to the potential of innovation-led design.   This milestone forms part of KARL LAGERFELD’s broader KARL CARES strategy to build a better future of fashion, grounded in its commitment to People, the Planet, and its Partners.    A sincere thank you to everyone involved in bringing this project to life. The journey continues, and we look forward to learning and improving with each step.

KARL LAGERFELD is delighted to announce the opening of the house's latest store in Hamburg on April 8th, 2025. Hamburg, Karl Lagerfeld’s hometown, played a vital role in his life, shaping his creative vision. This store not only connects the Karl Lagerfeld community but also pays homage to his roots.   A step into the future of KARL LAGERFELD, the store offers an immersive journey through fashion, art, and innovation. As an expression of the brand's innate creativity and house codes, the new concept store, FUTURE LEGACY, merges tradition with modernity. The 180-square-meter interior draws inspiration from Karl Lagerfeld’s passion for architecture and design, blending contrasting aesthetics and raw materials with polished finishes in a light-filled, open layout. True to the brand's ethos, the store embodies creative storytelling, elegant restraint, and fresh sophistication.

The Maison KARL LAGERFELD and its Sustainability Ambassador, Amber Valletta, are proud to introduce a limited-edition tote bag. Created in collaboration with the Ethical Fashion Initiative, it celebrates local creative heritage, promotes female empowerment and supports sustainable development. The tote’s textiles were sourced in Burkina Faso from organic, 100% rain-fed cotton, and dyed using GOTS certified dyes. The “Faso Dan Fani” textiles were then hand-woven by female artisans in Burkina Faso. Finally, the bags were made by Artisan Fashion and Tujikuze in Nairobi, and embellished with intricate glass beadwork made by artisans at Tujikuze’s network in Gilgil. "This tote is more than a bag — it celebrates creativity, community, and thoughtful design,” says Amber Valletta. “Collaborating on this project has been an energizing experience, highlighting our interconnectedness and the beauty of honoring traditional heritage alongside contemporary design." With just 320 exclusive pieces available worldwide, each one-of-a-kind bag is individually numbered and signed by the artisan who made it.

Meet Anastasia Tumchenok, Brand Marketing Manager at KARL LAGERFELD, who has now lived in Amsterdam for a decade. For over three years, she has played a key role in driving 360° marketing activations and delivering successful market launches across KARL LAGERFELD and KARL LAGERFELD JEANS.    From collaborations and campaigns to future planning and strategy setting, Anastasia helps manage and bring the brand vision to life across channels and touchpoints. “I love KARL LAGERFELD’s diverse environment and fast pace of launching new collections — plus the collaborative spirit we have here is unmatched,” Anastasia says. “Working with the most talented, passionate colleagues makes every project more dynamic and inspiring.”    Anastasia is also part of the cross-functional team that oversees KARL CARES, the company’s CSR program. “Together we ensure that sustainability is not just a conversation, but an integral part of our projects and how we engage with our community,” she explains. “It’s rewarding to be part of making a real impact, and I feel lucky I can wholeheartedly say, ‘I love my job.’”