KARL LAGERFELD’s Post

Meet Anastasia Tumchenok, Brand Marketing Manager at KARL LAGERFELD, who has now lived in Amsterdam for a decade. For over three years, she has played a key role in driving 360° marketing activations and delivering successful market launches across KARL LAGERFELD and KARL LAGERFELD JEANS.    From collaborations and campaigns to future planning and strategy setting, Anastasia helps manage and bring the brand vision to life across channels and touchpoints. “I love KARL LAGERFELD’s diverse environment and fast pace of launching new collections — plus the collaborative spirit we have here is unmatched,” Anastasia says. “Working with the most talented, passionate colleagues makes every project more dynamic and inspiring.”    Anastasia is also part of the cross-functional team that oversees KARL CARES, the company’s CSR program. “Together we ensure that sustainability is not just a conversation, but an integral part of our projects and how we engage with our community,” she explains. “It’s rewarding to be part of making a real impact, and I feel lucky I can wholeheartedly say, ‘I love my job.’”