HUGO BOSS

An unforgettable night under the summer sky ✨       Last week, we took over the rooftop at our Metzingen campus for a dazzling Denim and Diamonds-themed summer party. With glittering decor and stylish denim looks — a perfect moment for our employees to showcase our BOSS and HUGO denim collections — the evening truly shined.       Delicious food, refreshing drinks, and great music set the vibe for a fantastic sunset celebration together with our colleagues from Metzingen, Filderstadt, and Wendlingen. The HUGO BOSS house rock band and a talented DJ line-up kept everyone dancing late into the evening.       A big thank you to our amazing events team for creating yet another sparkling night to remember. Here’s to more special moments together! #insideHUGOBOSS   

Following our first-ever HUGO employee activation, we are thrilled to unveil the next chapter: the new Visa Cash App RB F1 Team race car livery, and a HUGO x RB capsule collection.     Created in collaboration with the UK’s most in-demand young painter, Slawn, the bold new VCARB livery was revealed at Flannels X in London. Featuring Slawn’s signature spray-painted style, the design redefines F1™ aesthetics ahead of the FORMULA 1™ QATAR AIRWAYS BRITISH GRAND PRIX™. Guests at the event enjoyed live customizations by the artist, and had the chance to meet VCARB drivers Isack Hadjar and Liam Lawson.     This collaboration also introduces the HUGO x RB capsule collection — a limited-edition range designed with Slawn, which blends heritage tailoring with street art, taking racing off the track and into the cultural spotlight. Discover more about this exciting collaboration: on.hugoboss.com/VCARB 

Today, we’re kicking off our first-ever HUGO F1 employee activation — built around the bold narrative “What Drives You.” 🏁     This campaign celebrates the passion, creativity, and individuality that power our teams every day. Take a look at some of the inspiring moments captured by our colleagues, showcasing the energy and determination that define HUGO.   What drives you? Share your story in the comments and explore more under the hashtags #insideHUGOBOSS and #HUGOYourWay. 

We are excited to announce the BOSS AWARD for Outstanding Achievement, created in partnership with Art Basel.    Honoring work that pairs global visibility with purpose-driven vision, the USD 100,000 prize empowers artists to amplify voices beyond their own — one half supports a cause of their choosing, and the other half funds a new project co-developed with BOSS.      Building on the HUGO BOSS Group’s 30-year legacy of art sponsorship, this award represents the next step in our commitment to supporting creativity and cultural innovation. As we continue to champion bold ideas and cultural impact, the BOSS AWARD reflects our dedication to shaping the future of art.      Learn more about the BOSS AWARD on our groupsite: on.hugoboss.com/BA25 

We’re thrilled to introduce BOSS Bottled Beyond, a bold new fragrance that redefines boundaries. A groundbreaking duality, the first premium ginger-leather Eau de Parfum blends electrifying ginger and sensual leather, crafted with cutting-edge technology for long-lasting performance. Encased in a striking black-to-smoky-gray gradient bottle with a leather-touch trim, BOSS Bottled Beyond is a true symbol of ambition. This spirit of innovation is matched by the spirit of brotherhood, embodied by our global ambassadors: Bradley Cooper, Maluma, and Vinicius Junior. Together, the three faces of the new fragrance represent the values of connection, inspiration, and modern masculinity that define the BOSS man. Discover the world of BOSS Bottled Beyond with our new ambassadors in the video. #BeYourOwnBOSS #BOSSRecognizeBOSS

The final of the #BOSSOPEN 2025 wrapped up an incredible week of tennis and style in Stuttgart! 🎾 Tennis stars including BOSS brand ambassador Taylor Fritz, Alexander Zverev, Ben Shelton, and Félix Auger-Aliassime, brought their best to the grass courts of the Tennis Club Weissenhof in Stuttgart. Congratulations to Taylor for an outstanding victory in yesterday's final! Beyond the matches, the BOSS lifestyle experience delighted fans and VIP guests, with a buzzing BOSS Bar, and the return of the iconic BOSS holdall pop-up store, featuring exclusive merchandise and fragrances. Following a fourth year as title sponsor, BOSS underlines its dedication to tennis and the region by extending its sponsorship of the Stuttgart-based ATP tournament until 2030. Congratulations to all the players who participated, and to the teams behind this exciting event, who continue to make the BOSS OPEN an unforgettable experience! Learn more about the BOSS OPEN here: on.hugoboss.com/BO25

At HUGO BOSS, we are excited to celebrate #Pride Month as part of our ongoing commitment to diversity, equity, and inclusion. We believe that different perspectives and individuality strengthen our business, and foster creativity. This month, we celebrate our LGBTQIA+ colleagues, and reaffirm our dedication to creating a workplace where everyone feels valued and empowered to be their authentic self. Together, we continue to build a culture of openness, belonging, and inclusion. Happy Pride Month! 🌈 #insideHUGOBOSS

This Sunday is #WorldOceansDay, the perfect occasion to celebrate one year of partnership between the HUGO BOSS Foundation and Coral Gardeners.      In the first year of our partnership, we have made a meaningful impact together: 🌊 45,000 corals planted 🪸 2,720 m² of reef restored 👥 1,500 locals educated on coral restoration       Driven by a shared commitment to be “Bold For The Planet” and to protect our oceans, the HUGO BOSS Foundation has also supported their expansion into Thailand. We are deeply grateful for the incredible work of Coral Gardeners and look forward to building on these achievements in the year ahead. Discover more about the HUGO BOSS Foundation and its impactful projects here: on.hugoboss.com/hbf- #HBFoundation #insideHUGOBOSS

Congratulations to VfB Stuttgart on winning the DFB Pokal! 🎉 BOSS is thrilled to celebrate the team’s journey as the fashion partner of VfB Stuttgart. Ahead of the final match, we welcomed VfB players Maximilian Mittelstädt, Ermedin Demirović, and Finn Jeltsch to our Metzingen campus. Their visit brought fans and colleagues together for an exciting talk and autograph session, and special memories to last a lifetime. Here’s to ending this season on a high! Learn more about our partnership in the press release: on.hugoboss.com/BVFB #BeYourOwnBOSS

We are pleased to announce Stephan Sturm as the new Chairman of the Supervisory Board of HUGO BOSS. He was elected to the Supervisory Board by our shareholders at yesterday’s Annual General Meeting and subsequently elected as Chairman in the Board’s initial meeting.      Stephan held senior leadership positions at various publicly traded companies for about 20 years, serving as Chairman of the Board of the Heinz Hermann Thiele Family Foundation since 2023. He brings extensive experience from various past Supervisory Board roles, such as Lufthansa, Fresenius Medical Care and Fresenius Kabi.     Stephan succeeds Hermann Waldemer, who held the position since 2020, and had already been a member of the HUGO BOSS Supervisory Board since 2015. We would like to extend our heartfelt gratitude to Hermann for his exceptional work as Chairman — his dedication and leadership have contributed to the success of HUGO BOSS, and we wish him all the best for the future.      Learn more about the updates from our 2025 Annual General Meeting here: on.hugoboss.com/AGM25      #insideHUGOBOSS