KARL LAGERFELD’s Post

KARL LAGERFELD is pleased to announce the opening of its pop-up in South Korea, located in Seongsu, one of Seoul’s most vibrant cultural neighborhoods. Designed under the direction of our Creative Director Hun Kim, a native of Seoul, whose personal connection to the city helped shape this meaningful moment.    “Bringing the world of KARL home to my birth city makes this pop-up especially meaningful. It’s a chance to connect with a place that shaped my perspective, and to share that vision with a new generation here.” says HUN KIM, Creative Director of KARL LAGERFELD.    The space invites visitors on an immersive journey to discover the world of KARL LAGERFELD. Across the pop-up’s 230-square-meter space, a futuristic aesthetic is enhanced with ultra-modern design elements, metallic chrome accents, and sleek graphics in the brand’s signature black-and-white palette. The pop-up will feature immersive brand storytelling through art installations, a live DJ, interactive experiences, and curated displays – including Hanji shirt collar sculptures, a selfie room, and a Lucky Draw, all celebrating KARL LAGERFELD’s Parisian DNA with a local twist. Open now through May 26th.