Trust in your brand isn’t built overnight. It's earned in every click, scroll, and interaction. This week in our Retail Ready 2025 series, we’re diving into why consistent messaging and seamless experiences across your digital channels matter more than ever, especially during the peak holiday shopping season. From your site to your emails to your retail media, holiday shoppers expect clear offers and cohesive information from your brand. So what’s the cost when your brand feels fragmented? Find out here: https://msft.it/6044ShhLO 💬 What’s your go-to tip for maintaining brand consistency?
Microsoft Advertising
Advertising Services
Redmond, WA 57,953 followers
The future is conversational, personalized, and agentic. Follow us to see why.
About us
Connect with people at the right moments across work and life, reaching audiences who are ready to engage and purchase online. With Microsoft Advertising, build smarter customer journeys using rich audience intelligence and open solutions that help you improve campaign performance. Follow ➡ #MSFTAds for official Microsoft Advertising updates • Digital Advertising • Marketing with Purpose • Audience Targeting • Strategic Trends and Insights. 📣 Official Microsoft Advertising blog → https://MicrosoftAdvertising.com/blog 👥 Sign up to Microsoft Advertising blog Newsletter → https://about.ads.microsoft.com/en-gb/blog/microsoft-advertising-newsletter-sign-up 📘 Microsoft Advertising Learning Lab → https://learninglab.about.ads.microsoft.com
- Website
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http://about.ads.microsoft.com
External link for Microsoft Advertising
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Redmond, WA
- Specialties
- search engine marketing, digital marketing, search engine advertising, search advertising, mobile advertising, PPC, pay per click advertising, advertising, big data, Artificial Intelligence, AI, analytics, Advertising Technology, Ad Tech, Marketing Technology, Martech, digital advertising, online marketing, and online advertising
Updates
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What if the process that takes your team 30 minutes could take them 2 minutes instead… without sacrificing quality? 💡 We recently teamed up with global agency dentsu to share how they’re driving better customer outcomes with generative AI. As an industry leader, they use Microsoft Copilot in the Microsoft Advertising Platform to streamline their creative process and deliver sharper results. Watch to see how dentsu puts AI to work in real-time, and discover actionable insights you can apply to make your own marketing strategy more creatively efficient.
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Your digital ads are performing, but at what cost to the planet? 🌎 With the EU’s CSRD and SEC rulings reshaping emissions reporting standards, advertisers are prioritizing sustainability like never before. And 9 in 10 U.S. marketers agree the ad industry has a responsibility to reduce carbon emissions. The opportunity? Publishers can meet this demand without compromising ROI. 📉 By reducing creative file sizes and offering sustainable inventory, you not only cut emissions, but gain a competitive edge with conscious buyers. See how we're helping publishers align performance with purpose at the link in the comments. 👇
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Whaaattt. Alix Earle uses Microsoft Copilot?! 🤩 Jennifer Kattula has the full scoop. This just posted: Jen's complete Cannes recap for marketers and advertisers. This isn't just another recap. It's packed with quotes, videos, and takeaways you can actually use. In Jen's post, you'll learn much more about: ✅ How to future-proof your audience journeys for the next chapter of audience engagement. ✅ How Alix and other creators are using Copilot to keep moving ahead, despite any creative demons they may face. ✅ Why you should rethink your advertising strategy in light of an industry shift from interruption to invitation. Check out Jen's article for many more practical insights from Cannes that still matter for the rest of 2025 (and beyond!). https://lnkd.in/gXAk9Cs8
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Shoppers are starting earlier, spending smarter, and expecting more. Is your ad strategy ready to meet the moment? Next up in our Retail Ready 2025 series, we’re breaking down the strategic moves that will define success this holiday season. From shifting timelines to evolving expectations, now’s the time to rethink your approach and make every impression count. 📊 Join your regional webinar to unlock the latest consumer insights and stay ahead of the curve: https://msft.it/6047SfcYX 📅 And don’t miss a beat; follow along as we drop new insights each week to help you drive results all season long.
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In 2025, the holidays aren’t just about celebrating. They’re about celebrating smarter. Our new research shows that this year, shoppers want value. Marketers want results. The best campaigns find the overlap. https://bit.ly/4euZswM What are you doing differently this year to celebrate smarter?
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Search is no longer just about finding the answer. It's about understanding the answer. ... And generative AI is redefining what that looks like. Nicole Renee Schumacher, Senior Director of Product Marketing, explores how tools like Microsoft Copilot are fundamentally reshaping user behavior, and what brands need to do to keep up. Here are just a few takeaways from Nicole's blog: ✅ Keyword-based queries are giving way to multi-turn, conversational prompts. ✅ Copilot is driving 2x higher CTRs and a 53% lift in purchases. ✅ Marketers must rethink visibility—not just ranking for keywords, but showing up in synthesized, AI-powered results. ✅ Creative flexibility and trustworthy, structured content matter more than ever. Whether you're just starting to experiment with AI or already optimizing with Copilot, check out the blog in the comments to see what’s changing and how to take action.
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Thanks, Greg Carroll, for breaking down the gaming landscape for brands in this podcast episode! Check out the full episode with Greg for lots more helpful info. You'll walk away understanding how advertisers can reach gaming audiences while maintaining the magic of the gaming environment.
Gaming offers a rare opportunity: when done right, it enriches rather than interrupts. In this episode of 𝘛𝘩𝘦 𝘎𝘢𝘳𝘢𝘨𝘦, Greg Carroll shares why the best gaming ads don’t disrupt the experience—they enhance it. From cross-platform creativity to the halo effect for brands, this conversation is a must for anyone navigating the future of gaming and media. Thank you to hosts Dan Massimino and Evan Hovorka, and the Albertsons Media Collective team. Listen to the full episode: - Apple: https://bit.ly/4mYbt1L - Spotify: https://bit.ly/3FUcTtt - YouTube: https://lnkd.in/eabfi8q7
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The countdown to peak season 2025 is on! ⏱️ We’re kicking off our #RetailReady2025 series—your go-to guide for weekly insights to help you thrive this holiday season. First up: a deep dive into the consumer trends shaping how brands and agencies show up this year. From early deal-hunting and preferred shopping windows to evolving attitudes around gifting—we’ve uncovered the key behaviors you need to know. How can you evolve your strategy to meet rising expectations? Explore the data. Join the conversation. Sign up for your regional webinar to stay ahead at the link in our comments and stay tuned for fresh insights every week.
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🚨 The June Partner Program Roundup is here! Here’s what’s new this month from the Microsoft Advertising Partner Program: 🏆 Partner Awards nominations are open! Celebrate innovation and impact; submit your nominations now. https://msft.it/6049SIMKP 🎤 Partner spotlight: Hear from 2024 Partner Celebration winners on what success looks like with Microsoft Advertising. https://msft.it/6040SIMKu and https://msft.it/6041SIMKR ▶️ ICYMI: Activate 2025 is now on demand. Catch up on the latest product insights and strategies to drive performance. https://msft.it/6042SIMKr 🛠️ Agency Center: Your new go-to hub. Whether you’re just getting started or scaling your business, Agency Center has the tools, tips, and training to help you grow with Microsoft Advertising. https://msft.it/6043SIMKT 🤝 If you are a Microsoft Advertising Agency, Channel Partner or Technology Partner who works with us and are interested in qualifying to join the Program, reach out to learn more about qualifying! https://msft.it/6044SIMKp