Microsoft Advertising’s Post

Your digital ads are performing, but at what cost to the planet? 🌎 With the EU’s CSRD and SEC rulings reshaping emissions reporting standards, advertisers are prioritizing sustainability like never before. And 9 in 10 U.S. marketers agree the ad industry has a responsibility to reduce carbon emissions. The opportunity? Publishers can meet this demand without compromising ROI. 📉 By reducing creative file sizes and offering sustainable inventory, you not only cut emissions, but gain a competitive edge with conscious buyers. See how we're helping publishers align performance with purpose at the link in the comments. 👇