Activision Blizzard Media

Creative effectiveness isn’t just about what a brand says—it’s about why it matters. In this recap from UK Advertising’s roundtable at Cannes Lions, industry leaders explored the enduring value of clarity, culture, and courage in building brands that resonate. Activision Blizzard Media’s Claire Nance joined the discussion, emphasizing that success in gaming environments starts with being crystal clear on your brand objective—so you can activate strategically and measure meaningfully. The conversation underscored that effective creative is not about chasing attention, but earning it. Read more: https://lnkd.in/eSpkw2T6 

How can brands show up authentically in gaming and community-driven spaces? In the latest episode of IAB UK's 𝘍𝘶𝘵𝘶𝘳𝘦𝘤𝘢𝘱𝘦: 2030 & 𝘉𝘦𝘺𝘰𝘯𝘥 podcast, Activision Blizzard Media’s Chris Bailes joins IAB UK Chief Strategy Officer, James Chandler, and Sabrina Francis, Strategy Partner of the7stars, for a conversation on why communities—not just channels—are shaping the future of digital advertising. From gaming guilds to grassroots fandoms, Chris breaks down what makes these groups powerful, how brands can engage meaningfully, and why attention in gaming is earned through relevance and value exchange. Watch the full episode: https://lnkd.in/e7AsCBnR

We’re excited to once again partner with IAB UK for this year’s Media Upfronts. This October, the industry comes together for two days of forward-looking insight, first-look announcements, and actionable strategies designed to help advertisers get ahead in 2026. We’re joining leading platforms and publishers to spotlight how in-game advertising continues to evolve and what it means for brands seeking attention, relevance, and results. Don’t miss the opportunity to hear from us and others shaping the future of media. Get Your Tickets: https://lnkd.in/ewkkpaRn

In a fragmented media environment, gaming delivers what marketers crave most: attention, consistency, and scale. Activision Blizzard Media’s Head of Measurement & Insights, Melinda L. Spence breaks it down in "Why Omnichannel Advertising Needs Gaming at Its Core." In her latest article for Digiday, Melinda reveals that 73% of players engage across multiple gaming platforms, creating persistent, high-quality brand touchpoints from mobile to PC to console. Read more: https://lnkd.in/dwDr_7uQ

At POSSIBLE Miami 2025, Claire Nance, Head of Gaming Business Success Strategy at Activision Blizzard Media, joined Jonathan Stringfield, PhD of Microsoft Advertising to unpack why gaming is no longer niche and what that means for advertisers. From player-first creative and brand suitability to seamless integrations and cross-platform behavior, this session covered the insights that matter for any brand looking to engage intentionally with gamers. Claire’s POV? It all starts with attention. Thank you Assembly Global and host, Tyler Goldberg, for the thoughtful conversation. Watch the full conversation on YouTube: https://lnkd.in/eadCGM9j

In an era where universal messages risk falling flat, context has never been more critical. Claire Nance, Head of Gaming Business Success Strategy at Activision Blizzard Media, explained why at the Campaign UK House in Cannes: today’s gamers—especially younger audiences—aren’t just playing. They’re socializing, creating, and building entire digital lives within games. Get the full panel recap on how context and community shape effective marketing today: https://lnkd.in/euJh2rXN

The countdown is on. Summer of Play begins July 29—four weeks of exclusive insights into gaming audiences, plus a chance to win weekly and grand prizes. If you're a marketer interested in learning more about the gaming space, subscribe today and get notified when it's time to join in. Note: Terms and conditions will apply, so keep an eye on your inbox! Subscribe now: https://lnkd.in/dJaJ__Ag

Back-to-School is a key retail moment and gamers are showing up ready to spend. New research from Activision Blizzard Media reveals that players are power shoppers in the back-to-school season. They're influential, budget-flexible, mobile-first, and highly receptive to ads—especially Rewarded Video. Our infographic breaks down the data brands need to shape their seasonal strategy: how gamers shop, what drives their decisions, and when to engage. Read now: https://lnkd.in/exMYV_ff

Today at the Cannes Lions International Festival of Creativity, 𝘓𝘦𝘷𝘦𝘭 𝘜𝘱: 𝘞𝘪𝘯𝘯𝘪𝘯𝘨 𝘈𝘶𝘥𝘪𝘦𝘯𝘤𝘦𝘴 (𝘕𝘰𝘵 𝘑𝘶𝘴𝘵 𝘐𝘮𝘱𝘳𝘦𝘴𝘴𝘪𝘰𝘯𝘴) 𝘪𝘯 𝘎𝘢𝘮𝘪𝘯𝘨 brought together marketers and industry leaders at the Microsoft Beach House for a sharp, forward-looking discussion on how brands can show up meaningfully across today’s vast gaming universe. Audiences are immersed and move fluidly from console to casual mobile games throughout the day. And for brands, the opportunity lies in engaging across platforms, earning attention and trust in every moment of play. Thank you to our panelists for leading this conversation: - Moderated by Justin Thomas-Copeland, CEO, 4As - Jonathan Stringfield, PhD, VP, Global Business Strategy, Analytics, & Trust, Microsoft Advertising - Manon Cardiel, Global Director of Entertainment & Creative Innovation, L'Oréal

Gaming offers a rare opportunity: when done right, it enriches rather than interrupts. In this episode of 𝘛𝘩𝘦 𝘎𝘢𝘳𝘢𝘨𝘦, Greg Carroll shares why the best gaming ads don’t disrupt the experience—they enhance it. From cross-platform creativity to the halo effect for brands, this conversation is a must for anyone navigating the future of gaming and media. Thank you to hosts Dan Massimino and Evan Hovorka, and the Albertsons Media Collective team. Listen to the full episode: - Apple: https://bit.ly/4mYbt1L - Spotify: https://bit.ly/3FUcTtt - YouTube: https://lnkd.in/eabfi8q7