Beyond The Console: The Art of Enriching The Gaming Experience with Greg Carroll
The Garage: Tools For Retail Media Innovation
Jun 11
30 min
Gaming is a larger platform compared to films, TV, and music, forming a powerful media channel and opening vast opportunities for retail media and advertising. Join hosts Dan Masamino and Evan Hovorka as they sit down with Greg Carroll, General Manager of Gaming Experiences at Microsoft Advertising to explore the nexus of gaming and retail media.What You’ll Learn:Why gaming represents a larger market than music and film combined.How to incorporate advertising into gaming without disrupting the user experienceHow to create unique opportunities for retail media partnerships through cross-platformsHow important is it to enrich the gaming experience for successful advertisingThe role of gaming in building social connections and community, especially during COVID-19The value of partnerships and experimentation in developing effective gaming advertising strategiesFrom sharing stories about small-town origins to exploring how to turn offline data into actionable insights, this episode of The Garage offers a clear look at how hyperlocal advertising can create new opportunities for brands, agencies, and retailers. It’s a conversation about using data smarter, scaling with precision and ensuring that every advertising dollar works harder in local communities, this episode of The Garage is not one you want to miss. LinkedInWebsite Hosted on Acast. See acast.com/privacy for more information.
