Atlanta, Georgia, United States
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Experienced General Manager with strong business acumen, creativity and people leadership…

Articles by Samrat

  • Convenience is the best gift of all
    Oct 29, 2019

    Convenience is the best gift of all

    For the past five years, PwC has asked consumers ahead of the holiday season about their shopping plans. We’ve asked…

    2 Comments

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Experience & Education

  • Strategy&

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Publications

  • Creating What Consumers Want

    strategy+business

    If firms are serious about innovation, they have to start by investing in foundational tools.

    Other authors
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  • Optimizing Value Propositions and Pricing Strategy in Preparation for Consumption Tax Increase in Japan

    Strategy+Business

    Other authors
    • David Meer
    • Vanessa Wallace
    • Kenji Mitsui
    • Tomoya Maegawa

  • Creating an Organic Growth Machine

    Harvard Business Review

    Organic growth is far too important for companies to leave it to operating units, yet many do just that. This article in the May 2012 issue of the Harvard Business Review explains why they are making a big mistake and, more important, how even the most mature companies can kick-start their organic growth engine by following four straightforward rules. More often than not, companies that follow these rules uncover opportunities that can double their underlying growth rate. The article includes a…

    Organic growth is far too important for companies to leave it to operating units, yet many do just that. This article in the May 2012 issue of the Harvard Business Review explains why they are making a big mistake and, more important, how even the most mature companies can kick-start their organic growth engine by following four straightforward rules. More often than not, companies that follow these rules uncover opportunities that can double their underlying growth rate. The article includes a quick organic growth assessment that will help executives understand how ready their company is for organic growth and where it can improve

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  • Organic Growth Is the Underestimated Opportunity

    Harvard Business Review

    Other authors
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  • Consumer Packaged Goods: Escaping the Consolidation Mentality

    Strategy+Business

    Holding fast to the two myths that have long dominated strategy in consumer-oriented industries that bigger companies win, and that one or two players control every product category can get a firm into trouble. A capabilities-driven strategy can provide a better path to profit.

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  • Shaping Category Dynamics to Win in CPG

    Booz & Company

    Contrary to conventional wisdom, a great many CPG categories—perhaps as many as half—are fragmenting instead of consolidating. For executives and brand managers, the key is understanding the dynamics of the category they’re in, assessing whether they can change those dynamics, and figuring out the capabilities they need in order to do so.

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  • Investing in India’s Future - Keys to Success For India’s Defence Offset Policy

    Booz & Company

    India's defence offset policy could be the instrument the country needs to grow and modernise its defence industry and further build its domestic technological capabilities. However, experience from other countries indicates that implementing a successful and efficient offset programme is no easy task.The government, international suppliers, and domestic recipients would benefit greatly from the development of a clear and well-thought-out offset strategy to capture all the potential gains from…

    India's defence offset policy could be the instrument the country needs to grow and modernise its defence industry and further build its domestic technological capabilities. However, experience from other countries indicates that implementing a successful and efficient offset programme is no easy task.The government, international suppliers, and domestic recipients would benefit greatly from the development of a clear and well-thought-out offset strategy to capture all the potential gains from this spending and investment.

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