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Entrepreneur and senior marketing executive with significant Digital leadership…

Articles by Keith

  • POKEMON RUINED MY MARRIAGE!!!
    Jul 26, 2016

    POKEMON RUINED MY MARRIAGE!!!

    Pokemon Go really is just a euphemism of the day for distraction isn't it? If someone is distracted, Pokemon Go will…

    2 Comments
  • I COULD HAVE LOST IT ALL!
    Jul 14, 2016

    I COULD HAVE LOST IT ALL!

    Every time I make the 'easy' decision, it's always harder on me. I was being lazy.

    7 Comments
  • You Won't Believe What Happened
    Jul 5, 2016

    You Won't Believe What Happened

    I read today that in the last three years, Snapchat's audience shifted significantly in the 'over 35' bracket. 2% three…

  • I Could Have Died!!
    Jun 29, 2016

    I Could Have Died!!

    It's been a really interesting two months, as we get YellowPIke Media started. Being my third startup, I'm amazed at…

  • How To Make A Billion Dollars
    Jun 21, 2016

    How To Make A Billion Dollars

    I've been feeling restless and distracted the last couple days. It's been a hectic three weeks.

  • Your Next Move Won't Always Be Clear
    Jun 17, 2016

    Your Next Move Won't Always Be Clear

    Wow, it's been a busy couple of weeks. I hate not writing, but something has to give occasionally, and that was writing…

    1 Comment
  • Are You Conducting or Just Copying The Notes
    Jun 1, 2016

    Are You Conducting or Just Copying The Notes

    In my 22 years in technology and advertising, I have to say that balance and patience are two of the most important…

  • It Should Feel Effortless
    May 26, 2016

    It Should Feel Effortless

    I'm not talking about easy. I'm talking about effortless.

  • Pardon The Mess
    May 24, 2016

    Pardon The Mess

    I wanted to apologize for my absence recently. Not only has work at YellowPike Media really been crazy (which is good),…

    2 Comments
  • Don't Be Romantic About Your Money
    May 13, 2016

    Don't Be Romantic About Your Money

    This is a theme I keep hearing, and when that happens, I know it's time to pay attention. As we get YellowPike rolling,…

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Experience & Education

  • YELLOWPIKE MEDIA

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Volunteer Experience

  • iMedia Communications, Inc. Graphic

    Board of Advisors + Contributing Speaker/Writer

    iMedia Communications, Inc.

    - Present 20 years 5 months

    Science and Technology

    Since 2005 I have worked in various capacities including writing assignments, blogging, speaking, moderation, as well as to the Board of Advisors for various conferences, including Entertainment Summit, Agency and Breakthrough

  • Mediapost Graphic

    Speaker

    Mediapost

    - Present 15 years 7 months

    Education

    Volunteer Speaker, Moderator and Panelist on Digital Innovation, Social Media and Emerging Technology

Publications

  • Why Earned Media Will Get You Fired

    iMedia Connection

    Whether you call it 'Viral' or 'Earned' Media. Expecting to get something for free is setting you up for a short stint at your current job..

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  • Community Managers Are Not Corporate Slaves

    iMedia Connection

    Corporate America has long since relegated social media to the post of the intern or sole staffer, which in many organizations is tantamount to servitude. This highly valued (or should be) part of the marketing and communications system in any brand, needs to become elevated to that of their Marcom peers..

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  • Stretching your Social Media Dollars

    http://www.imediaconnection.com/content/33824.asp#multiview

    The 'Always On' nature of Social Media isn't just for the largest brands. Every brand has it's 'Always On' moment. See how these brands make it happen with budget and creative style.

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  • 2 Triggers That Cause People To Share Brand Experiences

    iMedia Connection

    Every marketer wants their brand to get attention. How about throwing it off a capsule suspended 127,000 feet in the air to a national audience? That's exactly what the folks at Red Bull did. You may think the Red Bull sponsorship for Felix Baumgartner's infamous space jump was just for visual branding, but you'd be wrong.

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Honors & Awards

  • Moderator - Email Insider Summit - State of the Union, ESPs Present and Future

    -

  • Speaker - Cross Channel Marketing Summit - Integration and Growth Challenges

    -

  • Keynote - OMMA LA - Dynamic Content in a Programatic World

    -

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