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Disney Advertising

Disney Advertising

Advertising Services

New York, NY 45,895 followers

We are the entry point into advertising and content solutions across The Walt Disney Company. Official Page of TWDC ©

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About us

Disney Advertising is responsible for advertising sales and integrated marketing for The Walt Disney Company’s entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX Networks, National Geographic Networks, Hulu, and its eight ABC-owned local stations. We invite you into our world to Imagine Everything that’s possible with The Walt Disney Company.

Website
http://www.disneyadvertising.com
Industry
Advertising Services
Company size
10,001+ employees
Headquarters
New York, NY
Founded
2017
Specialties
Advertising, Marketing, Social Media, Video, Analytics, Content Creation, Influencer Integration, Integrations, and Vertical Insights

Updates

  • View organization page for Disney Advertising
    Disney Advertising

    45,895 followers

    Congratulations to The Walt Disney Company's Rita Ferro on being named Chair of the Ad Council’s Board of Directors! As an advocate for creativity, innovation and change, Rita will continue to help lead the Ad Council's mission in addressing the nation's pressing social issues through the power of storytelling and industry collaboration.

    View organization page for Ad Council
    Ad Council

    25,215 followers

    We are thrilled to welcome The Walt Disney Company's President of Global Advertising Rita Ferro as the new chair of the Ad Council Board of Directors. A remarkable industry leader, Ferro has been a dedicated member of our board since 2019 and part of the Executive Committee since 2020. With her passion and focus toward driving significant impact on the nation’s most pressing issues, her valuable leadership will help us continue to advance the organization’s mission of leveraging the power of storytelling to create social change. Learn more: https://lnkd.in/dn934EN6

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  • View organization page for Disney Advertising
    Disney Advertising

    45,895 followers

    The stage is set. 🏆    This evening, The 2025 ESPYS return to ABC bringing together athletes, icons, and unforgettable stories that define the year in sports.    For brands, it’s more than a red carpet moment. It’s a powerful platform to show up in a bold, emotional, and culturally resonant environment – where sports, storytelling, and fandom collide.    This year’s show features 127 sponsorship executions across 7 official partners, including 63 on linear, 49 addressable, and 15 on-site. With commercial inventory in the live telecast officially sold out, it’s clear that marketers recognize the value of this moment. From custom creative to cross-platform storytelling, it’s a high-impact way to connect with fans in unforgettable ways.

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  • View organization page for Disney Advertising
    Disney Advertising

    45,895 followers

    Disney Advertising connects brands with fans across the world’s most exciting and culturally relevant sports moments – and the heat is on with MLB All-Star Week! 🔥 ⚾️    From the Draft to the Home Run Derby, demand is up, creative energy is high, and marketers are showing up in a big way – reflecting the strength of these tentpole opportunities across our platforms.    Thanks to ADWEEK for spotlighting how we’ve brought this moment to life for advertisers. This weekend will be a great example of what’s possible when storytelling, scale, and fan passion align.    📖 Read the full story here: https://lnkd.in/e-jHafYj 

  • View organization page for Disney Advertising
    Disney Advertising

    45,895 followers

    From São Paulo to Seoul and beyond, streaming is reshaping how consumers connect—and how advertisers can engage with them in meaningful ways. Generation Stream: Global Edition reveals how audiences are leaning into streaming for discovery, connection, and growth. In fact, 87% of global streamers report they watch content that's dubbed or has subtitles, expanding their world through new stories and cultures. With Disney’s global reach and actionable insights, brands can connect authentically with streaming audiences around the world. 🔗 Dive In: https://lnkd.in/eK-G3mhb

  • View organization page for Disney Advertising
    Disney Advertising

    45,895 followers

    Disney and ESPN are not just championing the power of women’s sports; we’re leading the dialogue and making space for stories that deserve the world’s attention. 🌎   From record-breaking viewership to game-changing investments, we amplify the full power of our platforms to elevate women’s sports and the athletes driving culture forward. From our conversations at Cannes to the upcoming MMA CMO & CEO Summit this July, women’s sports aren’t just showing up with Disney, they're commanding the stage and the spotlight.    As we always say, women's sports are more than a moment. It's a movement! 📢   https://lnkd.in/eANYg3Ck

  • View organization page for Disney Advertising
    Disney Advertising

    45,895 followers

    Still buzzing from an incredible week in Cannes, where Disney was on full display across the Croisette with bold ideas, big moments, and brilliant collaborations! ✨🎤🏖 From star-studded discussions and storytelling with Sterling K. Brown, Jordan Chiles, Dan Fogelman, Ilona Maher and Ryan Reynolds to unforgettable and unique Disney brand experiences all week — one thing is clear: when it comes to creativity, representation, and innovation, Disney truly delivers like no one else.💜 We would like to thank all of our amazing Clients & Partners who joined us and shared their time, perspective and insights throughout the week and energized us as we look forward to the future!

  • View organization page for Disney Advertising
    Disney Advertising

    45,895 followers

    Season 4 of FX’s The Bear returns tomorrow – and just like this season, we’re taking sponsorships to the next level. 🔥   We're welcoming 30+ sponsors, record-breaking growth, and breakthrough solutions:  ❓Interactive trivia ad units  🎬 Thematic, clip-based storytelling  ✨ Bespoke creatives    It’s all part of our strategy to bring brands closer to our culture-moving stories in ways that feel seamless, intentional, and built for the fan experience.    Read more on how we’re reimagining streaming sponsorships in ADWEEK and catch all 10 episodes of FX's The Bear this Wednesday at 8PM ET on Hulu.    ➡️ https://lnkd.in/eXfxr-zz  

  • View organization page for Disney Advertising
    Disney Advertising

    45,895 followers

    Ending the week in Cannes filled with energetic conversations and meaningful connections. In the last few days, Disney brought to life the limitless potential of creativity powered by innovation and scale. 🎯 The Future Fan Experience Adam Monaco joined other industry leaders on how creativity is the connective thread in today’s fragmented attention economy - and why audience-first thinking is essential. 💥 Breakthrough Storytelling Luncheon John Campbell and actor, producer, and entrepreneur Ryan Reynolds held Disney's third and final lunch conversation on how bold, cross-platform storytelling is redefining what branded content can do. ✨ Sidelines to Spotlight Flora McKiernan joined panelists at 3CV on how to win over sports audiences across passions, platforms, and identities, especially in an era where attention is everything and loyalty is earned. 📡 Unleashing Media Power Disney and Amazon Ads announced a major new integration, where Matthew Barnes shared how buyers can now access Disney+, ESPN, and Hulu through Amazon DSP - unlocking smarter targeting at scale. 📺 Innovation in TV with Variety Josh Mattison joined Variety’s roundtable conversation on how the television industry is evolving to meet modern viewer expectations - from building cross-platform fandoms to creating stronger, more meaningful brand-audience connections in a digital-first world. 📈 Proving Impact with AI & Attribution At DoubleVerify’s panel, Nick Winfrey explored how AI-driven attribution is helping brands close the loop between investment and outcome, enabling smarter decisions, measurable ROI, and real-time optimization in today’s complex media landscape. 🎥 Live Sports, Reimagined Jamie Power joined The Trade Desk and OMG to spotlight how biddable live sports and curated marketplaces are creating smarter, more immersive advertising experiences. 🌀 Brand Experience that Lasts Danielle Brown joined ADWEEK House, unpacking how experiential marketing builds real emotional resonance and how Disney is moving momentary impressions into meaningful connections. Beyond these highlights, Disney reinforced its creative ambition, data-driven precision, and industry leadership. Thank you to all our partners and collaborators - we're excited to carry this energy forward! 

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  • View organization page for Disney Advertising
    Disney Advertising

    45,895 followers

    Wrapped up Day Two at Cannes with powerful insights, bold conversations, and a clear message: Disney is leading the charge in shaping the marketplace through technology, innovation and storytelling!   🤝 The Power of Partnership At Variety’s “In The C-Suite" event, Rita Ferro joined Catalyst Brands' Marisa Thalberg, spotlighting how Disney’s cross-platform universe is unlocking game-changing opportunities for brands to create real impact and connect with fans in meaningful ways.    📺 Televisionaries Take the Stage Deborah Armstrong joined broadcast leaders from Channel 4, ITV, and Sky Media at Thinkbox's stage to explore the future of television and new models of collaboration that are reshaping the viewing experience.    🏟️ Her Game. Her Impact. ESPN’s Rosalyn Durant, NHL's Heidi Browning Pearson, Optimum Sports' Jeremy Carey, and WNBA Champion and Olympic Gold Medalist, Sue Bird, led day two of Disney’s dynamic luncheon series, unpacking the influence of female sports consumers and the next chapter of sports fandom.    📊 Rethinking Measurement with AI At Brand Innovators, Rita Ferro joined a discussion with leaders from Mars Snacking, Wndrco, Alembic, and 3C Ventures on how Causal AI is transforming the way we measure brand impact and redefining performance in today’s marketing landscape.    💬 Bridging the CMO-CFO Gap John Campbell joined industry CMOs on the communication divide between marketing and finance, sharing how Disney collaborates with brands on building more meaningful, long-term partnerships.    ⚙️ Innovation at Scale Amy Lehman joined a forward-looking conversation on ad tech, addressing how automation, ML, and scalable platforms are rewriting the playbook for precision, performance, and efficiency in advertising.    From strategy to storytelling, we’re continuing to push boundaries!  

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  • View organization page for Disney Advertising
    Disney Advertising

    45,895 followers

    Disney wrapped up Day One at Cannes Lions in true Disney fashion - bold, creative, and unforgettable! 🌊 Disney’s Signature Beach Soirée  We welcomed hundreds of clients, partners, and industry leaders to our annual Beach Soirée - a standout moment that set the tone for the week. 🎬 Breakthrough Storytelling  Dana Walden, Dan Fogelman, and Sterling K. Brown dove into the evolution of storytelling and how creativity, marketing, and technology are shaping the future. 🏅 Redefining Women’s Sports At Publicis Influential Beach, ESPN’s Rosalyn Durant and renowned gymnast Jordan Chiles emphasized our mission: giving women’s sports the global, primetime spotlight it deserves.    📊 Power of Partnership  Disney’s Jamie Power and Dana McGraw led an inspiring conversation over lunch on how data, automation, and precision marketing are fueling smarter campaigns across our portfolio. 💬 Elevating the Conversation  Rita Ferro, Axios' Sara Fischer, and two-time Olympic champion Ilona Maher discussed the momentum behind women’s sports and the growing opportunity for brands to show up with impact. Stay tuned for more to come this week! 

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