Disney SEA & India: Consumer Products Division

What happens when iconic characters step into the world of make-up? From Charlotte Tilbury to K-beauty disruptors like Espoir and Clio, cosmetic brands are tapping into character storytelling to bring emotional resonance, retail theatre, and strong visual storytelling to their drops. Our latest newsletter breaks down how these collaborations came to life, and what we can learn from them. 💄 Read on for brand-by-brand takeaways, and reach out if you’d like to explore the right approach for your next beauty launch.

🕰️ Character Licensing and Watches have always gone hand in hand, it's a tale as old as time... From high-end Marvel tributes by Audemars Piguet, to statement drops by CITIZEN, character watches have found their place across the spectrum, from luxury to lifestyle. In this week's newsletter, we explore how watches continue to be a compelling canvas for storytelling. Whether you’re looking to drive fandom, create a collectible moment, or build emotional connection through design, there’s something here for every brand and retailer. 👇 See how brands are doing it, and let’s connect if you’re keen to explore new collaborations.

𝗪𝗵𝗲𝗻 𝗜𝗻𝗱𝗶𝗮’𝘀 𝗽𝗿𝗲𝗺𝗶𝘂𝗺 𝗳𝗮𝘀𝗵𝗶𝗼𝗻 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗿 𝗺𝗲𝗲𝘁𝘀 𝗶𝗰𝗼𝗻𝗶𝗰 𝗰𝗵𝗮𝗿𝗮𝗰𝘁𝗲𝗿𝘀, 𝘄𝗲 𝗱𝗼𝗻’𝘁 𝗷𝘂𝘀𝘁 𝘀𝗲𝗲 𝗮 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗹𝗮𝘂𝗻𝗰𝗵... 𝘄𝗲 𝘄𝗶𝘁𝗻𝗲𝘀𝘀 𝗮 𝗺𝗼𝗺𝗲𝗻𝘁 𝗳𝗼𝗿 𝗳𝗮𝘀𝗵𝗶𝗼𝗻 𝗶𝗻 𝗜𝗻𝗱𝗶𝗮. The Disney | KGL capsule captured attention across India’s urban fashion scene with surrealist styling, limited release, and a launch event that brought together top fashion stylists, influencers and press. This is how character licensing shows up when it meets elevated design. 📰 Read the full newsletter to see what made it click, and connect with us to explore what's possible with character licensing.

Proudly presenting Disney Fantasia massage chair by Gintell (Malaysia) featuring Sorcerer Mickey. Elegantly designed with touches of Fantasia’s artistry — rich midnight blues bring the chair to life with whimsy and charm. https://lnkd.in/g7FAhzaF

Aloha, this summer was truly memorable when we kicked off the summer break with Stitch Summer Vibes Event at Aeon Mall, bringing the Ohana spirit of Hawai‘i to life with the adorable Stitch as our star and creating a "maika‘i" and "olu‘olu" atmosphere. The best thing about the event was working with people who love Stitch, and we brought a memorable summer to thousands of Disney fans at Aeon Mall Tan Phu #Stitch #Disneyvietnam #StitchSummerVibes #AeonMall

𝗙𝗿𝗼𝗺 $𝟮𝗕 𝘁𝗼 $𝟭𝟰𝗕? 𝗜𝗻𝗱𝗶𝗮’𝘀 𝗟𝗶𝗰𝗲𝗻𝘀𝗶𝗻𝗴 𝗠𝗮𝗿𝗸𝗲𝘁 𝗜𝘀 𝗥𝗶𝗽𝗲 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗖𝗹𝗶𝗺𝗯 India’s brand licensing market hit $2.4B in 2023, but compare that to China’s $13.8B, and the gap becomes a growth roadmap.   With India’s young, trend-savvy population, booming retail formats, and rising demand for branded experiences, the ingredients are already in place. The question isn’t whether India can follow China’s trajectory... it’s how fast.   📈 Meanwhile, the $356B global brand licensing industry saw 𝗦𝗼𝘂𝘁𝗵 𝗔𝘀𝗶𝗮 𝗣𝗮𝗰𝗶𝗳𝗶𝗰 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝗮𝘁 +𝟳.𝟰%, outpacing general retail. Licensing is no longer just marketing, it’s becoming core to year-long product strategy and retail innovation.   From fashion and supermarkets to malls and themed spaces, our latest newsletter dives into how retailers globally are using character licensing to spark constant consumer demand.   👇 Read the full newsletter 

Last week, two of our brand collaborations were honored by The Drum Awards which highlights the world’s best marketing initiatives shining a light on some of the creative and memorable ways we are cutting through the noise to reach fans. “Disney x Balmain celebrates The Lion King’s 30th anniversary and the film Mufasa through the artistic vision of Olivier Rousteing” captured a Gold award in the “Fashion & Beauty” category for the Americas. Blending African heritage with Disney legacy, this iconic story was brought to life through fashion, creating a bold collection that resonates beyond the runway. Taking home a Silver award in “Partnerships/Collaborations” for EMEA, “Disney x Coperni reimagines Disney Princesses and Villains for a new generation” which debuted during Paris Fashion Week with a first-of-its-kind runway show at Disneyland Paris. It’s a powerful reminder that when we meet fans where culture happens, brand connections become even more meaningful. Around the world, our goal remains the same: to captivate audiences through fresh and relevant Disney storytelling. These wins underscore what’s possible when our visionary team and talented partners come together under our shared purpose to create happiness every day. #DisneyConsumerProducts #Balmain #Coperni #DrumAwards -----

Pantaloons, from the house of ABFRL, launches a first-of-its-kind limited-edition collection - bringing Disney’s Mickey & Friends into the now with a bold streetwear spin. Reimagined “In Real Life” this capsule drop features 50 collectible pieces that blend global streetwear aesthetics with pop culture nostalgia. Think oversized tees, graffiti prints, patchwork denim and more - all styled by Pantaloons’ edgy in-house labels, People and SF Jeans. With expressive silhouettes and iconic character prints, this collection is a tribute to individuality, creativity, and the growing fandom culture among India’s youth. Speaking on the collection, Ms. Sangeeta Tanwani, Chief Executive Officer, Pantaloons and Style Up said, “This limited-edition collection is not just a collaboration - it’s a bold expression of style. It speaks directly to today’s consumers who express themselves through their fandom. As a brand at the forefront of fashion, Pantaloons is excited to bring this launch to India - marking a moment where iconic fashion and iconic characters come together in a celebration of individuality and creativity.” Sangeeta Pendurkar | Peter Migsch | Janet Arole | Meetu Rawat | Hardee Shah-Vora | Neha Upadhyay | Siddhartha Srivastava | Rakhi Mahajan | Mathew Ambat | Samit Saxena | Swayam Prabha | Pooja P. | Naomi Raphael | Sumit Singh | Ashok Pathak | Shivani Sharma | Aashiya Khan | Bhakti Gehani | Paresha Kachapilly | Sapna Thakraney | Rini Raavi | Kunal K. | Riya Jain | Dimple Maheshwari | Ankita Swetta | Vijay B. | Raunaq Katyal | Arushi Gupta #ABFRL #Pantaloons #Disney #MickeyAndFriendsIRL #StreetwearDrop #PopCultureMeetsStyle #FashionInnovation #LimitedEdition #People #SFJeans #InRealLife

𝗥𝗼𝗼𝘁𝗲𝗱 𝗶𝗻 𝗵𝗼𝗺𝗲 🏠, 𝗘𝘃𝗼𝗹𝘃𝗲𝗱 𝗶𝗻𝘁𝗼 𝗹𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲 🧸. Zakka retailers started with everyday essentials (𝘦.𝘨. 𝘴𝘵𝘰𝘳𝘢𝘨𝘦 𝘣𝘰𝘹𝘦𝘴, 𝘬𝘪𝘵𝘤𝘩𝘦𝘯 𝘵𝘰𝘰𝘭𝘴), but today, they’re trendsetters across all categories. In the final chapter of our Home series, we spotlight retailers like Miniso, Mr. DIY, and Oh!Some, who’ve transformed into all-category destinations through consistent, strategic use of character licensing.   This isn’t just a story for home retailers — it’s a blueprint for any brand looking to turn retail into unforgettable experiences. Explore the insights! ⬇️

✨ The most magical homes don’t just look good; they feel personal.   This week’s newsletter explores how character licensing is reimagining the home décor space, with global best practices. From timeless icons to modern statements, discover how the right character can add emotion and storytelling to everyday living spaces.   📩 Curious how this can work for your brand or retail channel? Follow us and subscribe for more character licensing insights from across Southeast Asia and India.