Motivation isn’t always about big goals, sometimes it’s the small things that fuel us. The people, the purpose, the everyday wins.
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Aditya Birla Fashion and Retail Ltd. (ABFRL) stands as India’s first billion-dollar pure-play fashion powerhouse, celebrated for its extensive portfolio of leading fashion brands and innovative retail formats. As of March 31, 2024, we have achieved revenues of approximately ₹13,996 crore. Our operations now span 11.9 million sq. ft. of retail space, cementing our position as a leader in the industry. ABFRL’s heritage includes iconic brands like Louis Philippe, Van Heusen, Allen Solly, and Peter England, which have been shaping the Indian fashion landscape for over 25 years. Additionally, Pantaloons, one of India’s foremost fashion retailers, continues to deliver an unmatched shopping experience. Our international portfolio features The Collective, India’s largest multi-brand retailer of international labels, alongside exclusive partnerships with celebrated global names such as Ralph Lauren, Hackett London, Ted Baker, and Reebok. In the ethnic wear space, we have made significant strides with brands like Jaypore, Tasva, and Marigold Lane, complemented by strategic collaborations with leading designers such as Shantanu & Nikhil, Tarun Tahiliani, Masaba Gupta and Sabyasachi. TCNS Clothing Co., now a part of ABFRL, is a trailblazer in women’s fashion, empowering women through a wide range of stylish and high-quality apparel. ABFRL’s commitment to the future is exemplified by TMRW, a revolutionary ‘House of Brands’ initiative. TMRW partners with D2C fashion and lifestyle brands, transforming them into customer-centric powerhouses by leveraging the Aditya Birla Group’s expertise. With a focus on innovation, scalability, and shared success, TMRW is shaping the future of fashion through beloved brands across India. Continuing our digital transformation journey, we are scaling up our brands.com platform to create an integrated digital portfolio. This initiative enhances customer experiences and deepens connections across emerging fashion segments.
External link for Aditya Birla Fashion and Retail Ltd.
Piramal Agastya Corporate Park, Building 'A', 4th and 5th Floor
Unit No. 401, 403, 501, 502, L.B.S. Road, Kurla
Mumbai, Maharashtra 400070, IN
A weekend that celebrated more than just performance. It celebrated passion, perseverance, and the people who power Pantaloons and Style Up. At the PACE Awards, we came together to honour those who live our values every day: Passion, Action, Commitment, and Excellence. From standout teams to exceptional individuals across zones, the stage lit up with stories of drive and dedication. With heartfelt performances from our own in-house talent and inspiring words from our guest speaker, the evening was a reminder of what we can achieve when we pace forward together. Sangeeta Pendurkar | Sandeep Pal | Peter Migsch | Raja Harbinder Singh | Ekta Saran | Aditya Agarwal | Vikrant Pal | Apurva Thakur | Meera Sapra | Hardee Shah-Vora | Divya Seth #PACEAwards #Pantaloons #StyleUp #PeopleOfABFRL #CelebrateExcellence #BestBrandsBestPeople
On 5th June 2025, TCNS celebrated Environment Day, and proved that small steps create big impact! Over 50 TCNS colleagues came together to bring a splash of green to our office with a lively plantation drive. An “online quiz” sparked conversations about this year’s theme, while our “Nature Photography Contest” celebrated Earth’s stunning beauty. A creative upcycling workshop followed, where fabric scraps were turned into quirky bird keychains—“Patch Pekker.” From waste to wonder—TCNS employees created around 6500 paper bags from old newspapers which were distributed to street vendors, supporting a cleaner planet. A hands-on effort to reduce plastic use and support our community. Together, we’re growing a culture of sustainability, one meaningful action at a time #WorldEnvironmentDay #SustainabilityInAction #GreenInitiative #EcoFriendly #SustainableLiving
Some of the most important lessons are found on the floor, in the rhythm of machines and the hands that bring fashion to life. On Days 4 & 5 of Striders 2025, our cohort experienced a deep-dive Factory Induction at FCL & CCL. From understanding end-to-end production to witnessing the scale and precision behind every garment, it was a grounding reminder of the real engine behind retail. Because to lead tomorrow, one must first learn where it all begins. #Striders2025 #TheFirstStride #LifeAtABF #YoungTalent #FutureInTheMaking
What you wear to work isn’t just about style, it’s about mindset. The right outfit can help you feel focused, prepared and confident, whether you're leading a meeting or diving into deep work. Some prefer timeless pieces that never go out of style. Others lean into trends to bring a fresh edge to their everyday look. So, what is your style approach? Vote below. And if you’ve cracked your perfect workwear formula, share it in the comments- someone might just borrow it tomorrow.
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In a year defined by powerful storytelling and bold brand moments, we’re proud to share that W, a brand under the ABFRL umbrella, has won ET Brand Equity’s Shark Award 2025 for Integrated Marketing Campaign of the Year. The winning campaign? WforWoman’s landmark debut at New York Fashion Week (NYFW) – a first for Indian ethnic wear on one of the world’s biggest fashion stages. But this wasn’t just about making a splash; it was about making a statement. W set out to reframe Indian ethnic wear as a global, aspirational category. Sparking pride, cultural confidence, and a renewed relevance for a new generation of Indian consumers. Through a campaign rooted in emotional storytelling, digital-first disruption, and strong brand purpose, it brought India’s fashion heritage to a global spotlight. To be recognised among such a competitive and diverse pool of brands across industries is a proud moment for all of us at ABFRL. And a testament to the kind of impact that’s possible when creativity meets conviction. #ETSharkAwards2025 #WforWoman #ABFRL #IndianFashionGoesGlobal #ABFRL #AwardWinningCampaign #BestBrandsBestPeople
The journey from campus to corporate isn’t just a change of address – it’s a change of mindset. On Day 3 of Striders 2025, our cohort stepped into that transformation. Through an engaging session led by a facilitator, they unpacked what it really means to bring value, presence and purpose to the workplace. From classroom learning to corporate readiness, this day was about building the foundation for a career that’s confident and future-ready. #Striders2025 #TheFirstStride #LifeAtABF #YoungTalent #FutureInTheMaking
Days 1 & 2 of Striders 2025 began with purpose and perspective. From hearing firsthand from ABF’s leaders and key alums to understanding our values, businesses, and what the journey of a Strider really looks like, the foundation was set. Topped off with forming meaningful connections and a warm welcome to the ABF family. #Striders2025 #TheFirstStride #LifeAtABF #YoungTalent #FutureInTheMaking
Breathe. Stretch. Focus. Repeat. In today’s fast-paced work culture, even a few minutes of mindful movement can spark clarity and boost productivity. Explore how integrating yoga at the workplace can improve employee well-being, reduce stress, and create a healthier, happier workforce. Read the blog at ‘Beyond Threads by ABFRL’ - https://lnkd.in/e-Hkhnsg #WorkplaceWellness #YogaAtWork #EmployeeWellbeing #MindfulWork #CorporateCulture #BestBrandsBestPeople
Some stories stay with us forever — stitched into memory, wrapped in joy. With the new Mickey & Friends collection, Pantaloons invites us to relive the magic we grew up with. It’s a gentle nod to childhood wonder, reimagined in silhouettes made for today. This isn’t just fashion. It’s nostalgia you can wear. Explore the story behind the collection on the ABFRL blog-Beyond the Threads: https://lnkd.in/dU4f-aX5 #Pantaloons #MickeyAndFriends #DisneyxPantaloons #LifeAtABFRL #FashionWithJoy #BeyondThreads #NostalgiaMeetsStyle #ChildhoodFavourites Sangeeta Pendurkar | Peter Migsch | Hardee Shah-Vora | Siddhartha Srivastava | Kunal Kishor | Ashok Pathak | Neha Upadhyay | Bhakti Gehani | Ankita Swetta | Shivani Sharma | Rini Raavi | Paresha Kachapilly | Rakhi Mahajan | Meetu Rawat | Mathew Ambat | Sapna Thakraney | Swayam Prabha | Pooja P. | Arushi Gupta | Riya Jain | Samit Saxena | Sumit Singh | Naomi Raphael | Vijay B. | Raunaq Katyal | Dimple Maheshwari | Aashiya Khan