Tarte Cosmetics

✨tarte labs is back in session✨ We had the best time hosting Vogue Summer School at tarte HQ! 💜 Our founder & CEO, Maureen Kelly, shared how she built tarte from her NYC apartment into the #1 concealer brand—& gave advice for the next gen of founders. To top it off, we gave students a taste of #trippinwithtarte—with a custom charm bar, maracuja juicy lip & tubing mascara engraving station, shape tape concealer shade matching, & lip touchups for days 💄💋 Huge thanks to Vogue Summer School including us in your curriculum—we’re always honored to help inspire the next generation of entrepreneurs. 💫

Shared a piece of my Tarte Cosmetics & personal journey with PEOPLE Magazine | PEOPLE.com. Thank you to Catherine Santino for taking my story on with your beautiful writing. "I’ve always believed in authenticity, and as Tarte continues to grow, it feels right to bring more of me into the conversation — the real me, the sometimes emotional me. There are so many women out there quietly navigating loss and rebuilding. If my journey can offer even a small glimmer of strength or hope, then speaking up is not just worthwhile it’s necessary." Read the full story below 💜

Our hearts are with everyone affected by the devastating floods💔 To support ongoing relief efforts, 100% of net proceeds from all tarte.com sales from 7/7–7/13 will be donated to World Central Kitchen, a non-profit organization already on the ground providing fresh meals & emergency support. We’re incredibly grateful for the first responders and volunteers working tirelessly to support impacted communities. Thank you for helping us give back 💜

BIG NEWS from the #1 mascara brand!* We just dropped colored versions of our viral tubing mascara — & yes, they’re already making waves 👀💥 ✨ Say hello to flirty purple, eye-popping emerald, bold navy, & striking burgundy shades that lengthen, lift, & never smudge (just like the black & brown versions you know and love). It’s the same iconic tubing tech that made our mascara an icon — now with a colorful twist. We’re beyond proud to see it featured in this PEOPLE Magazine | PEOPLE.com exclusive: 🔗 https://lnkd.in/ez5AXnsd These fun new hues are giving serious lash energy while staying true to what makes Tarte special: high-performance formulas that are easy to use, gentle to remove, and always kind to your lashes. 📈 Viral for a reason. Colorful for the season. Which shade(s) are you picking up?! *Source: Circana, LLC, U.S. Prestige Beauty Total Measured Market, Makeup Mascara by Brand, Dollar & Unit Sales,
January-May 2025

Are you ready to join our click?! The lazy girl’s dream stick just dropped. And it’s about to be your entire summer makeup routine in 1 juicy little click💜 Introducing our new Cream Blush + Lip Multistick: the genius 2-in-1 that delivers that “I’ve been sailing the Amalfi Coast” flush… even if you haven’t left your AC. ☀️Click it. Swipe it. Glow. No brushes. No blender. No 12-step routine. Just sunkissed, juicy color that melts into skin & moves with you—from your cheeks to your lips to your beach bag. 💧60% skin-loving ingredients = hydration that slays through a heatwave 🎨10 buildable, blendable shades that make you look alive in 5 seconds flat ✨Click-up stick = zero mess, 100% dopamine beauty For the multitasking minimalist. The effortless it-girl. The glow-&-go girlies. This is summer in a stick. 👇Which shade are you clicking first? 🌶 hot tamale (red) 🩰 tutu (rosy beige) 🎀 babydoll (pink) ☁️ cloud 9 (raspberry) 💅 primadonna (mauve) 🍭 bubblegum (bright pink) 🧚♀️ sugarplum (plum) 🍬 sweetspot (berry) 🍨 sorbet (buffed peach) 💥 firecracker (coral) Huge shoutout to the incredible teams that made this creamy, clicky, complexion-transforming innovation a reality 💜 This isn’t just makeup—it’s a movement. #LazyGirlApproved #SummerInAStick #MultistickMoment #ClickSwipeGlow #tartecosmetics #crueltyfree

Our TikTok viral CC Undereye Corrector was just named one of InStyle’s June Editor Picks as a must-have for summer beauty routines��� & we couldn’t be more proud 💜 Senior Editorial & Strategy Director Karli Bendlin praises it for blending seamlessly and effectively erasing dark circles, often eliminating the need for foundation. At tarte, we’re all about simplifying routines without sacrificing performance, & this feature is a reminder that skin-loving, high-performance beauty really resonates. Congrats to all the other incredible brands featured! 🎉 https://lnkd.in/eZstTWeN

Big news: tartecosmetics.com is now powered by Shopify! We just completed a major digital transformation—& we’re so excited to share that tarte has officially moved to the Shopify platform for a faster, smarter & more seamless shopping experience. 🛍️💜 This wasn’t just a platform switch. It was a company-wide effort that touched every corner of our brand: ✨ New assets + visuals to bring our products to life 🖥️ A reimagined UX to make shopping smoother than ever 📦 Streamlined backend systems to support our incredible ops + CX teams 📈 Smarter tools to help us scale, innovate, & connect with our tartelettes worldwide It was bold. It was complex. And it was only possible thanks to the unbelievable collaboration across the entire tarte team—from digital & creative to tech, ops, marketing, merchandising, & so many more—who brought this vision to life with heart, hustle & kindness. 💪 As a brand, we’re always evolving, & this move sets us up for even more innovation, agility & customer-first experiences. 🔗 Head to tartecosmetics.com to see the magic for yourself—now better than ever. #tarte #Shopify #ecommerce #digitaltransformation #teamtarte #kindisthenewcool #poweredbykindness #innovationinbeauty #kindsince99

☀️ Cannes was HOT… but our touch-up booth was cooler than ever. 💜 We popped up at one of the buzziest events in Cannes with a full glam rescue station—because when it’s 100° & the humidity is no joke, melting makeup just isn’t the vibe. Our team came in clutch with: 🎯 Shade matching + touch-ups using our iconic Shape Tape Concealer 💨 Shine control with Creaseless Setting Powder (aka the secret to staying sexy, not sweaty) 🔒 Life Lock Hydrating Spray to lock in the look AND cool things down 💋 A juicy swipe of Maracuja Juicy Lip for the perfect hydrated pout Between panels, networking, and non-stop heat, our booth became the go-to stop for a quick refresh. And judging by the lines… we’re calling it: most in-demand booth of the week. Huge thanks to Sarah Miller - Cooper, our GM of International & our incredible team who kept things cool (literally) & flawless all day long. #tarte #Cannes2025

Best Stick Concealer WINNER! We’re so proud to share that our Shape Tape Concealer Stick just won the Best Stick Concealer award in the 2025 TODAY Beauty Awards! 💜 A powerhouse of performance & skincare, this creamy, buttery stick delivers buildable coverage with a blur‑effect finish—complete with a custom diamond tip that hugs inner corners, hides dark circles, smooths pores & fine lines, & gives an instant “eye‑lift” look . With skin-loving hydrators like hyaluronic acid, it nourishes & brightens while staying crease‑proof all day. We’re beyond proud of this recognition, & we couldn’t have done it without you—our community, our retail partners, & our fellow beauty innovators. Shout‑out to all the incredible brands who earned spots on the TODAY Beauty Awards list—raising the bar for us all. 💫 👉 Click through to see the full roster of winners. Here’s to more wins—& even more glow-up moments together! https://lnkd.in/eKX2NA7r #TeamTarte #ShapeTapeNation #BeautyWinner #AwardWinning #TodayBeautyAwards

✨Tarte Labs is in session✨ We hosted the always-inspiring Christina Abiola & incredible creators from her Abiola And Co creator hub to tarte HQ for our latest session, diving into everything from affiliate strategy 💸 to organic social growth 📈—then put it all into action with a hands-on content creation workshop 🎥💄. Because at Tarte Labs, we don’t just talk about building your brand—we do it together Tarte labs is our creative hub where we offer mentorship & resources like business templates, marketing, operational guidance, legal advice, social expertise, and so much more to help creators & entrepreneurs level up! #Tartelabs