Tarte Cosmetics’ Post

BIG NEWS from the #1 mascara brand!* We just dropped colored versions of our viral tubing mascara — & yes, they’re already making waves 👀💥 ✨ Say hello to flirty purple, eye-popping emerald, bold navy, & striking burgundy shades that lengthen, lift, & never smudge (just like the black & brown versions you know and love). It’s the same iconic tubing tech that made our mascara an icon — now with a colorful twist. We’re beyond proud to see it featured in this PEOPLE Magazine | PEOPLE.com exclusive: 🔗 https://lnkd.in/ez5AXnsd These fun new hues are giving serious lash energy while staying true to what makes Tarte special: high-performance formulas that are easy to use, gentle to remove, and always kind to your lashes. 📈 Viral for a reason. Colorful for the season. Which shade(s) are you picking up?! *Source: Circana, LLC, U.S. Prestige Beauty Total Measured Market, Makeup Mascara by Brand, Dollar & Unit Sales,
January-May 2025