Sol de Janeiro

Cheirosa 39 Perfume Mist is back and it’s all thanks to YOU. 💛    Are you a Cheirosa 39 OG? Or are you discovering it for the first time? Whatever it may be, what started as a scent that sparked obsession turned into a movement to bring it back and we listened.    In this Glossy exclusive, our CMO Tamera Ferro shares the journey behind the comeback, how our fragrance community helped make it happen, and why Cheirosa 39 is more than just a scent — it’s a feeling. To everyone who DMed us, tagged us in content, and stocked up when it first launched this moment is for you. Click add to cart starting 6/15 at soldejaneiro.com and ulta.com 🥥✨   🗞 Read the story here: https://lnkd.in/eZ4eDF9b   

Can you think of a product you're so obsessed with, you’d have to start a petition if the brand discontinued it?    We must have put some extra ✨magia✨ (magic in Portuguese) into the cult-inspiring Cheirosa 39 Perfume Mist 🥥 because the moment fans discovered it was no longer available, the Coconut Craze hit us full force.    With 4 petitions, 40 dedicated fan accounts, countless comments and bidding wars on eBay, it was up to us to find a solution.    Cheirosa 39 Perfume Mist is back for a limited time this summer, as a love letter to our loyal fans!    Because when paradise is calling…and calling…and calling 📞    You ANSWER. 🌴🥥  https://lnkd.in/et2feSqD

This summer, we’re bringing Body Badalada™ to the UK with bold IRL takeovers designed to move people, not just product.    We’re turning cities into live celebrations of our undeniable energy and rituals—starting with a multi-sensorial pop-up at Westfield White City, London (June 5–9).    From there, the Badalada Bloco party hits the road to:  📍 Metrocentre, Gateshead: June 26–29  📍 Bullring, Birmingham: July 17–20    Each stop will feature high-volume sampling (up to 1,000 experiences a day), Sol-branded Airstreams, fragrance carts, Badalada Benefits Lab, and an immersive “Experience Tunnel” that transports the everyday into something unforgettable.    This isn’t just retail—it’s ritual.  Not just activation—it’s amplification.  A lotion made to move… now on the move. 💫    Come feel like the hottest thing – Badalada.  

Proud to see Sol de Janeiro's Body Badalada Lotion campaign come to life and honored to have played a key role in shaping what became the brand’s first ever creator-led campaign. Each talent and their team brought their own heat — making it a true privilege to lead every aspect of talent management. From casting and securing to creative briefing, contract negotiation, travel logistics, and on-set madness, it was a full circle moment in building impactful, relationship driven work. Featuring an on-fire lineup: 🔥 Juliana Nalú 🔥 Bretman Rock 🔥 Samyra Miller 🔥 Nick Pauley 🔥 Honey Dijon We’re not just talking about the hottest thing, we're working with them! Get your hands on our fast-absorbing, 62 scented Body Badalada Lotion: https://lnkd.in/eC6Zf8RN

What if a lotion could tease like a film, move like a song, and spread like slang? That’s what we asked when we created Body Badalada™, our vitamin-infused body lotion designed to make skin feel incredible, and presence feel undeniable. But we didn’t stop at product. We built a launch that turned every single marketing channel into a cultural engine. It’s about building a world people want to enter, remix, and run with. 🎬 Dropped like a film trailer, teased during the Cannes Film Festival with a TikTok-first rollout that blurred the line between cinema and skin 🌟 Creator-led casting with Juliana Nalú, Bretman Rock, Samyra Miller, and Nick Pauley - no celebs, just cultural credibility 🎧 Original soundtrack by Honey Dijon to make the campaign feel less like an ad, more like a drop 📈 Earned-first strategy that turned Badalada into “the word of the summer” (Vogue France, MSN & more) 🎉 Bloco parties worldwide with Brazilian drumlines, custom vending machines, in-person sampling, and a full sensory ‘Benefits Lab’ 🌀 Flywheel execution where each moment feeds the next, from social to press to in-store to community 🛍 Retail as ritual, with in-store moments reinforcing the emotional, expressive power of lotion No platform was filler. No execution was background noise. Every piece was crafted to drive meaning, movement, and memory.   Move over, Brat Summer. This is the Summer of Badalada. 🔥

🏆 WWD’s Beauty Inc announced their 2024 Top 100 Beauty Companies in the world, and we’re thrilled to share that Sol de Janeiro, under our parent company L’Occitane International, has been recognized!   This recognition reflects the incredible growth, innovation, and passion that drives everything we do at Sol de Janeiro. Thank you WWD for the honor and congratulations to all the incredible brands included in the Top 100!   🔗 For more information and to see the full list, check it out here: https://lnkd.in/eXkWz9_q

🌟 We're honored to share some exciting news! Sol de Janeiro has been recognized at the 17th Annual Shorty Awards with TWO incredible wins for our Sol de Janeiro Universe on Roblox:   🏆 WINNER – Immersive Experience 🥈 SILVER – Extended Reality   ✨ The Sol de Janeiro Universe on Roblox invited users into a confidence-boosting digital world inspired by the warmth & energy of Brazil.   In February 2024, it became the #1 beauty brand activation on Roblox, a testament to the power of meeting our community where they are—online and IRL.   We're deeply grateful to the Shorty Awards Jury for this recognition, and to our incredible team and partners who brought this vibrant vision to life.   Whether through our iconic scents or digital adventures, we remain committed to helping our community feel confident and celebrated.   💛 Dive into the full write-ups here: 🔗 Immersive Category: https://lnkd.in/dG-W23Kv 🔗 Extended Reality Category: https://lnkd.in/dquJ8-5Y

📣 We're hiring a VP, Global PR & Brand Communications at Sol de Janeiro. This isn’t a traditional PR role. This is a calling for someone who wants to move culture, not chase it. We’re looking for a visionary leader🔮 who knows how to turn earned storytelling into brand obsession. You’ll lead our global narrative, report to the CMO, partner with the CEO, and make Sol de Janeiro undeniable across the earned landscape. 🧭 You don’t follow trends. You spark them.  🌞 You influence the tastemakers. 🧡 You know a story only works if it moves people. NYC-based. Global in every sense. 🌎

📣 We're hiring a VP, Global PR & Brand Communications at Sol de Janeiro. This isn’t a traditional PR role. This is a calling for someone who wants to move culture, not chase it. We’re looking for a visionary leader🔮 who knows how to turn earned storytelling into brand obsession. You’ll lead our global narrative, report to the CMO, partner with the CEO, and make Sol de Janeiro undeniable across the earned landscape. 🧭 You don’t follow trends. You spark them.  🌞 You influence the tastemakers. 🧡 You know a story only works if it moves people. NYC-based. Global in every sense. 🌎

🌟 We’re honored to share that Sol de Janeiro was recognized by Beauty Packaging Magazine as ‘Beauty Company of the Year: Excellence in Packaging.’   Earning the title via Beauty Packaging reader votes, the editorial team tapped beauty industry experts to share why they think the brand rose to the top this year 🏆   Our warmest congratulations to the Global Product Marketing, Packaging Engineering, and Packaging Design teams at Sol de Janeiro on this well-deserved recognition – a wonderful testament to the team’s unmatched creativity and leadership in the industry. 💡 Read the full article here, https://lnkd.in/dudyXfzG