Did you know that stress and physical exertion can significantly alter taste perception and texture preferences? As the Tour de France enters its critical second week, riders are deep in the fatigue zone, having already pushed body and mind through hundreds of kilometers and grueling climbs, burning up to 9,000 kcal per day. And while fueling elite athletes might sound like a numbers game — carbs, protein, hydration — it’s just as much about sensory experience. Because under intense physical stress, what tastes good can change: sweet flavors often become more appealing, sour ones may be rejected, even familiar textures can suddenly feel off-putting. That’s a serious challenge when eating enough isn’t optional — it’s non-negotiable. At dsm-firmenich, we are proud to support Team Picnic PostNL as their innovation partner in nutrition and health. Together, we’ve optimized personalized daily nutrition plans for each rider, supporting performance, recovery, health, and well-being. We’ve also combined our strengths in nutrition science and sensory innovation to co-develop the up4™ sports nutrition range — designed to prevent taste fatigue and support daily intake goals, helping riders fuel effectively from start to the final climb. With Team Picnic PostNL, we’re not just pushing the boundaries of elite sport — it’s a testing ground for solutions that perform under real-world pressure. What we learn here helps shape our end-of-the-end innovations in nutrition and health for athletes, consumers, and partners around the globe. Because when science and sport come together, progress isn’t just possible — it’s inevitable. Discover more about our partnership with Team Picnic PostNL here: ttps://bit.ly/4553NUp Learn how we develop healthier, more delicious, great tasting food and beverages tailored to your preferences at our Business Unit, dsm-firmenich Taste, Texture & Health here: https://bit.ly/3U2V1QN. #webringprogresstolife #keepchallenging Up4
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