Our purpose & values
We’re here to bring progress to life. The secret? Combining the essential, the desirable, and the sustainable.
and dsm-firmenich have a shared goal
To achieve true progress, every second counts. Every turn of the pedal. Every sip. Every bite. Every spray. And it’s thanks to our three forces that we can bring this progress to life. These are: the essential, the desirable, and the sustainable.
The essential is about giving riders what they need to perform at their best.
The desirable is about making sure riders want to use the products that will best support their performance.
The sustainable is about ensuring these products are consistently and responsibly sourced, while also supporting riders’ health and nurturing their well-being.
As dsm-firmenich, we give our riders what they need to perform at their best at every step of their journey with responsibly sourced performance-supporting products.
For several years, we’ve powered Team Picnic PostNL with science-driven health and nutrition solutions, designed to sharpen focus, boost endurance, strengthen resilience, and accelerate recovery.
Now, as the next step in our partnership, we’re co-developing tailored up 4™ sports nutrition and supplements. Drawing on our science-backed solutions and deep expertise in taste, texture, and innovative formats, these products are made with high-quality ingredients and engineered to perform when it matters most. Co-created with Team Picnic PostNL, they are shaped by the real needs of pro athletes and built to fuel sustained performance progress.
Focus
Endurance
Resilience
Recovery
Reaction time. Visual acuity. Performance under pressure. Brain health is critical to achieving optimal performance.
We work hand in hand with cycling Team Picnic PostNL to support riders’ focus on the road. That includes enhancing vision quality with FloraGLO® and OPTISHARP®. And improving essential brain and eye health with life’s™OMEGA: a plant-based omega-3 supplement without any fishy taste. We also incorporate fragrances that promote relaxation and energy into the team's daily routine: our EMOTIONS™ technology provides a unique support system for riders, helping them manage the challenges of competition, whether it's unwinding after a tough stage or preparing for the next challenge.
How long can you hold on? In elite cycling, the answer often comes down to how well you fuel. Endurance athletes need up to 120g of carbohydrates per hour but sustaining that, day after day, puts serious strain on the gut.
The up4™ solutions tackle this challenge head-on, with our flavor profiles and textures designed to prevent taste fatigue and support easy digestion, helping athletes stay energized and hydrated through the toughest stages.
And recovery doesn’t stop at the finish line. From yogurt and cheese to breads and meat alternatives. Our ingredients help extend fueling into every meal, supporting durability and fitness beyond the race.
Riders’ bodies are pushed to their limits by elite cycling. Given the extreme demands they face, fighting off illness is mission-critical. Less illness means less stress on resources. The right nutrition boosts riders’ immune systems to build resilience: from gut health to muscle strength.
Working like a unique prebiotic, HiMO® Blend 5, a human-identical milk oligosaccharide, enhances gut health and immunity while mitigating digestive distress damage. It supports beneficial gut bacteria and balanced microbiota. Our Humiome® probiotic solutions also improve the balance of good bacteria in the microbiome, while our Quali® range of vitamins, including our ampli-D® advanced vitamin D supplement, supports overall health and immunity.
Resilience doesn’t stop there. Our suncare experts have developed a tailored solution using our PARSOL® UV filters range, formulated to deliver effective, long-lasting protection. Because when riders are exposed to the elements day after day, skin health is essential.
Fundamental to cycling is recovery. Not just from dehydration and exertion, but from the injuries and illnesses that continually threaten athletes’ fitness. The right nutrition accelerates and optimizes recovery, boosting performance throughout the year.
Our nutritional solutions support Team Picnic PostNL with all aspects of recovery. For example, Vertis™ CanolaPRO®, a high-quality plant-based protein that contains all the amino acids needed for muscle growth. PeptoPro®, a peptide derived from dairy protein that also contains all 20 amino acids. And life’s™OMEGA, a plant-based omega-3 supplement that’s more sustainable than fish oil.
With races measured in kilometers but victory won by millimetres, every detail in elite cycling is monitored and managed in the quest to help riders maximize their talent. When it comes to progress, there’s nowhere to hide. And with riders pushing themselves to the limits of human performance, elite cycling is the ultimate environment in which to test the latest and greatest innovations.
At the same time, it gives us valuable insights into the needs and preferences of one of the most demanding consumer groups out there. From ingredient functionality to flavor, texture, fragrance, and application - we learn what truly works under pressure, helping us shape solutions that perform when it matters most.
dsm-firmenich and team Picnic PostNL are dedicated to evidence-based progress. Our cyclists and scientists work hand-in-hand to break new ground. Through advanced measurements across all aspects of focus, endurance, resilience, and recovery, we discover new opportunities to enhance performance.
We rely on each other to be the best we can be. Together, we accelerate the innovation cycle for everyone’s benefit. dsm-firmenich provides riders with cutting-edge products within health and nutrition to help them realize their full potential. While the riders’ feedback, insights, and data enable dsm-firmenich to see and shape the future, developing and testing solutions that improve the health and performance of people across the world. Together, this is how we bring progress to life.
Our team are delighted to work hand-in-hand with team Picnic PostNL to develop ground-breaking products, insights, and innovations that help them ride to success.
We’re here to bring progress to life. The secret? Combining the essential, the desirable, and the sustainable.
We are fully committed to good corporate governance. Our principles and rules on corporate governance are laid down in the articles of association and the organizational regulations, among other documents.
Four complementary businesses, all powered by purpose, people, and pioneering science. A winning formula across nutrition, health, and beauty.