Adobe

How is design evolving in the age of AI - and what does that mean for creative professionals? In this special edition of The Short Story Is, we sit down with Alejandro Chavetta, Executive Creative Director at Adobe, to explore how creativity, technology and identity intersect. Together, we discuss: - The evolving role of the designer in a democratized design landscape - Why giving everyone access to design tools strengthens (not threatens) creative work - How AI is reshaping creative processes without replacing the human touch - The importance of personal creative rituals in staying sharp as a leader Plus, more! Watch Now: https://lnkd.in/eMXP3sHT

Today we're rolling out powerful enhancements to our Firefly Video Model, designed to save you time and elevate your creative output. Take a look at what's improved, including new partner models and features like Generate Sound Effects: https://adobe.ly/4f3Viws

Firefly’s Text to Avatar turns any message into video content - when you really might need someone else to say it. Available now: https://adobe.ly/4563vN4 #TextToAvatar #AdobeFirefly

¿Recuerdas las pistas?  Era real. Y está por suceder… **por primera vez en México.** 🇲🇽   📍 Adobe presenta un evento exclusivo para líderes de negocio donde hablaremos de:   🤖 Agentes Inteligentes: IA que aprende, decide y actúa  🧠 Cómo un solo prompt puede automatizar journeys completos  ⚙️ Innovación, Martech e Inteligencia Artificial  🤝 Y lo mejor: networking con altos ejecutivos de tu industria    ¿Te interesa asistir? Mándame un mensaje directo.  Los lugares son MUY limitados.   #Adobe #IAenMartech #AgentesInteligentes #Networking #EventoExclusivo #CDMX

Amazon Fresh's creative team is constantly redefining how grocery brands scale both content and creativity to stay connected with customers around the world. Partnering with KINESSO to bring new speed and flexibility into its creative workflow, they've implemented #AdobeFirefly Custom Models to train generative AI to produce on-brand visuals that plugged seamlessly into campaigns and cut production time by 93%. Read the full story: https://adobe.ly/44VmvwE

The Young Lions Competition celebrates 30 years of inspiring the next generation of creative talent at Cannes Lions International Festival of Creativity. This global program brings together rising professionals to collaborate, compete, and grow through hands-on experience and mentorship from industry leaders. We're honored to support Young Lions in equipping participants with the tools, insights, and opportunities they need to push creative boundaries and shape the future of the industry. Learn more: https://adobe.ly/46GJCNS

There's no doubt about it: The professional B2B creator is on the rise. Matthew Derella, LinkedIn's VP of Marketing Solutions, led a discussion at #CannesLions with Stacy Martinet, VP, Marketing & Chief Communications Officer, Adobe; Jon Lonsdale, CEO, Publicis Pro and Marina Mogilko, Content Creator, Silicon Valley Girl & Founder, LinguaTrip on the ways brands can leverage this rising trend. Here's what we heard: • Lead with authentic storytelling in order to resonate with your audience. Bonus points if you use short-form video. • Utilize AI to scale your message across platforms. It can also help you streamline your feedback and approvals process for creative content. Watch the full panel on-demand: https://lnkd.in/RiseOfProfessionalCreator

John Jaxheimer, VP of Creative at Riott Haus, Marriott International's in-house creative team, shared how his team is using Adobe tools to work smarter, not harder. From Adobe Creative Cloud to Workfront, and now piloting Adobe Express, the Riott Haus team is using Gen AI to clear space for big ideas, eliminating repetitive tasks so their talent can stay focused on what matters: creativity.

Phishing attacks have become one of the most pervasive and sophisticated threats facing individuals and organizations. To protect our customers from phishing attempts, we embrace an integrated security approach that tackles social engineering threats through various stages. In this blog, Staff Security Engineer Barath Subramaniam shares how our security teams work to implement both proactive and reactive security measures that continuously adapt to the evolving threat landscape. https://adobe.ly/4lpa03i

What does the future of marketing look like? According to Jeremy Krall, Sr. Director of Marketing Technology, AI Tools & Digital Ecosystems at Qualcomm, it’s a blend of human creativity and intelligent tools working together. Watch him talk about AI, the future of marketing, and the tools we use to stay creative.