Adobe’s Post

Transcript

Continue to make the distinction of like having access to design tools versus being a designer. And I think every communicator deserves to have those dreams. And I think our our mission of creativity for all that's what it stands for is being able to let trust people with the tools they could actually excel at connecting one another, connecting with brands, connecting with their audiences and having access to design tools. It's imperative because it's a world that's moving really fast. Want to make sure that everyone has the ability to the best tools in their toolkit. Why does that leave professional designers you think right now? I feel like the roles are evolving quite a bit, and I don't think the designer is gonna go away. But look, people, you know, fear, it's more about what you can do with the tools. You know, I think we have more capabilities that we have ever had. We still don't know the full extent of how we use them. And I think that's the evolution of the designer is going to be incredible. So I'll give an example of my team. I have 17 predictions. Like they're all excellent, but the roles have been, yeah, there have been changing and they're actually much more capable of executing certain level that they couldn't do before. Another move that they're using AI as a replacement for anything they can actually do a little bit more than they were doing before. However, that change and the evolution of the designer, creative director doesn't mean that you work less. It means that there's a new process. And I think this new process are incredible. And I think like I you and I like, I benefit from this. I spend a lot of time crafting, you know, creative and narratives. But with this new tools, I've been able to expand my ability to craft the stories. Brands and experiences, but it doesn't take any particular less time. I think it's just a different process.