🚨 Tripadvisor has officially entered the Group Chat 🚨 It started with one comment. A fictional bachelorette trip to Costa Rica. A moment that racked up 40K+ likes and one big question from fans: Wait… is this actually happening? And then it did. Together with Sydney Jo and the team at Tripadvisor, we helped turn a fan-fueled storyline into a real experience–bringing The Group Chat to life in Season 3 with a trip to Costa Rica, powered by Tripadvisor and woven seamlessly into the series’ world. Proof of what can happen when a brand listens, creators lead, and fans drive the story. Full story via LBB (Little Black Book): https://lnkd.in/eC4SvHSu MADE BY ALL #tripadvisor #thegroupchat #sydneyjo #creatormarketing
About us
We are a global socially-led creative agency, with unrivaled social media expertise. With over 1,300 people in 19 offices around the world, we deliver a global perspective to our clients in a time when social media is shaping culture. We make ideas worth talking about. We understand social behaviours within online communities, cultures and subcultures, spanning the social and gaming landscape. We work with the world’s biggest brands, including adidas, Samsung, Netflix and Google, to reach the right people in a strategic, relevant and effective way. We Are Social is part of Plus Company.
- Website
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http://wearesocial.com
External link for We Are Social
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2008
- Specialties
- marketing, advertising, influencer marketing, advocacy programs, Production, Research & Insight, Cultural insights, Brand-building Strategy, Social Media, Creative, Paid Media, Distribution, Measurement, Branded content, Editorial Strategy, Sports Marketing, and Sports Sponsorship
Locations
Employees at We Are Social
Updates
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Toby Southgate, global CEO, sat down with Anna Hristou at Wildwood Talent, to reflect on his first 100 days at We Are Social, the inner workings of a global CEO role, and his refreshing take on work-life balance. Watch the full interview now: https://lnkd.in/ex-SYU-S
After work with...Toby Southgate, Global CEO @ We Are Social. Last year, Toby departed from his Global CEO role at Forsman & Bodenfors. It wasn’t expected. Toby generously shared his experience with us. Including the emotions that hit as an unexpected end became a reality. And how he navigated the personal and professional journey, to eventually land an amazing new challenge at We Are Social. We also found out what he's planning to do with the F&B tattoo he had inked at an office party. 💪 👇🏼link to full episode in comments👇🏼 Toby sipped an iced tea and also reflected upon: 🌼 Job hunting - his pact to have 100 conversations before accepting a new gig. 🌼 His new chapter at We Are Social 🌼 The real differences between a global CEO and a traditional CEO 🌼 Managing global travel and avoiding the vanity trips. 🌼 Why he avoids drama and prefers to be the person who absorbs pressure. 🤩 If you're enjoying our After Work episodes, please do subscribe to our YouTube channel. It makes it all worthwhile to know you're enjoying our work 🤩
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A practiced extrovert who was inspired by graffiti art and skateboard graphics 🛹 as a teenager, our Singapore ECD Daniel Foo knew from a young age that he wanted to work in a creative job 🎨 Daniel shared more about his career, inspiration and what motivates him in a profile with Campaign Asia-Pacific. Link in the comments ⬇️
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Proud to be the most social creative agency and the most creative social agency in the Middle East ❤️ With 15 years of legacy in the region backed by the power of a global network, we’re ready to push boundaries and redefine the future of social.
It’s a big moment for us. After years of being part of the We Are Social family, we’re now proudly wearing the name. New name. Same spirit. Let’s go. 🔴 Read the full story on Campaign Middle East (link in comments) #WeAreSocial #GoRed #SocialFirst
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This week's round-up of the biggest social media news stories is here. It includes: 🎥 Instagram makes more improvements to Edits 🧪 Instagram expands Trial Reels 📈 YouTube gets rid of its Trending pages 👉️https://lnkd.in/edNmgrfA
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We Are Social reposted this
Cue one of those posts.. 🤠 After a few years of being in the crowd at We Are Social events (I still remember my first one with my girlypops Lauren C. and Evie Brightwater) I found myself on the other side yesterday 👉👈 I was lucky enough to sit alongside Ross Farquhar, Meg Bass (stunning name) and Harvey Cossell, they all had me captivated. In awe with them all! At Tony’s, we’ve set out to prove that a small but mighty team can punch above its weight in the world of influencer marketing. Through getting suuuuper creative, stretching every lil tiny bit of budget, and building real relationships with our 'Serious Friends', we’ve grown a network of *genuine* Tony’s superfans that truly care and give out as much fight as we do, and I couldn’t be prouder. Grateful to be part of the conversation, Charlie Carpenter - thank you so much for having me 🍫 Creativebrief ✨
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Hot off the press: New name, same vision! 🗞️ 📣 After years of being part of the global We Are Social network, Socialize is now officially adopting the name. Same team, same vision, just fully flying the flag for We Are Social across the Middle East. It’s a big moment. This rebrand isn’t about starting over: it’s about levelling up. We’re excited for what’s next. 🚀 Read more in Campaign Middle East - link in comments 👇 Toby Southgate Akanksha Goel
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“We’re seeing brands move to agile, creator-led production models because traditional workflows just can’t keep up,” says our APAC CEO, Suzie Shaw. The speed and scale of TikTok, Reels and Shorts leave no room for the old school way of working. Audiences expect content that’s alive in culture and responsive to the moment, so brands need production built for social to stay relevant. LBBonline - Little Black Book nails why this matters: https://lnkd.in/ghvi3hYv
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We Are Social reposted this
Great insights dropped at our “Changing Face of Influence” event in London this morning talking about all things influencer and creator and the role they play in building brands at the speed of social. My key takeouts: - Influencers are not just critical for reach and distribution but for building deep relationships with communities - Creators are a distinct and critical part of the modern brand marketing mix. A great and cost effective way to increase content generation capacity and test and learn what works - Increasingly marketers are realising that brands are won and lost on social and so brand building is being redefined from this starting point Big thanks to our panelists: Megan Walters, Ross Farquhar, Meg Bass, Harvey Cossell and Charlie Carpenter for a lively discussion! For more insight on all things influencer marketing get in touch and check out our report on “Next Gen Influence”! https://lnkd.in/dKwd23_Z
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Instagram content in Google search? It’s happening. Google is now indexing Instagram posts, making them discoverable beyond the feed. For brands, this shift is bigger than it looks: ✨ Instagram content becomes more evergreen, influencing customer journeys long after posting 🙏 Trend-led and value-led content need to work together, one for culture, one for discovery 🤳Influencer marketing takes on a new role, with creator posts driving brand visibility beyond the feed Our APAC CEO Suzie Shaw breaks down why this matters and how brands can get ahead in her latest piece for Mumbrella Read it here: https://lnkd.in/gyXNfwEC #instagram #google #socialmedia