While others pulled back at #CannesLions, Stagwell's global CEO Mark Penn went full send with the Sport Beach, celebs, athlete power, pickleball and all. Campaign Asia-Pacific's editor Nikita Mishra spoke to the Stagwell CEO about growth, tech, and building a challenger that’s hard to ignore. Full interview here: https://lnkd.in/dssW5biq
Campaign Asia-Pacific
Advertising Services
The voice of the media, marketing and advertising community in Asia-Pacific.
About us
Campaign Asia-Pacific provides insights and intelligence into the ideas, work and personalities shaping the region's marketing-communications industry.
- Website
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http://www.campaignasia.com/
External link for Campaign Asia-Pacific
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Hong Kong
- Specialties
- marketing, advertising, journalism, communications, media, PR, Asia-Pacific, Digital, Editing, Thought leadership, Analysis, Video, and Social Media
Updates
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We are thrilled to announce the launch of Campaign Game Changers's first Startup Pitch Competition — a unique opportunity for innovative startups to showcase their marketing tech and gain visibility from industry leaders live on stage on 10 September! 🔥 Who Should Join? Startups less than 5 years old with big potential Under USD 2M in annual revenue or pre-revenue (MVP/beta stage) Bootstrapped, seed-funded, or up to Series A (≤ USD 5M raised) Fewer than 50 passionate team members Have an MVP or working beta ready to showcase Interested in participating? Stay tuned for more details and register your interest now: https://bit.ly/3IPSJll. #CampaignAsiaPacific #CampaignGameChangers #GameChangers2025 #CampaignAsia #MarketingInnovation #StartupPitch #StartupOpportunities #PitchToIndustryLeaders #StartupShowcase
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dentsu has appointed Mimi Lu as the head of insight and intelligence for APAC, while Richard Reid will take on the role of head of media strategy for APAC. This and more in our weekly collection of people moves and account news: https://lnkd.in/durv7XqW
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Now in its 32nd year, Campaign’s AOYAwards returns with 79 judges and two new AI categories, spotlighting standout leadership, brands, and agency work across local and global markets. More details: https://lnkd.in/dm_t9vUw #CampaignAOY #AOY2025 #AgencyofTheYear2025
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Grab’s founding CMO, Cheryl Goh, looks back on 13 years of building the brand, pushing past consensus, hiring people better than her, and why purpose still drives everything she does. Read more: https://lnkd.in/d24isz2k
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Mandarin Oriental Hotel Group hands global social account to OK COOL after a competitive four-way pitch. Details here: https://lnkd.in/eBpBuENB
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Ferrero acquires US cereal maker Kellogg Company for $3.1 billion. The parent company behind Nutella is now expanding into the breakfast category and extending its footprint in North America with this acquisition. https://lnkd.in/eM9s9QqV
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Malaysia joins the ranks of at least four other APAC markets to formalise best practices for agency pitches. The document outlines minimum and maximum timelines for each pitch stage, mandatory NDAs at the RFI phase, clear disclosure of scopes, budgets, and KPIs, and strict IP usage terms that require prior written consent from participating agencies. Nikita Mishra speaks to Media Specialists Association - Malaysia and R3's principal consultant Lishan Lim to get details. https://lnkd.in/e_9JcV5x
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With Edward Bell at the helm, Hong Kong’s flagship carrier Cathay Pacific has reclaimed its momentum, soaring to new heights through innovative marketing and bold storytelling. Read more: https://lnkd.in/gg-hAudN #CampaignAsiaPacific #AsiaPacific #PowerList
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Discovery, consideration and conversion are now compressed into a single screen, often without a single click. Shaad Hamid of GrowthOps Asia explains how marketers can stay visible, credible and machine-ready. Read more: https://lnkd.in/gDzFMnwf