“We’re seeing brands move to agile, creator-led production models because traditional workflows just can’t keep up,” says our APAC CEO, Suzie Shaw.

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“We’re seeing brands move to agile, creator-led production models because traditional workflows just can’t keep up,” says our APAC CEO, Suzie Shaw. The speed and scale of TikTok, Reels and Shorts leave no room for the old school way of working. Audiences expect content that��s alive in culture and responsive to the moment, so brands need production built for social to stay relevant. LBBonline - Little Black Book nails why this matters: https://lnkd.in/ghvi3hYv

Short-Form Content Has “Completely Transformed” Production | LBBOnline

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We Are Social’s Post

Short-Form Content Has “Completely Transformed” Production | LBBOnline

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