AMOREPACIFIC

Meet IOPE’s new XMD STEM III Clinical Recovery Serum—powered by the exclusively developed PDRN H.A.™. Aimed at clinical-grade* skincare, IOPE developed the XMD STEM III Clinical Recovery Serum using its own technology to target signs of skin aging. Formulated with 92.3% of IOPE’s exclusive PDRN H.A.™, it penetrates each layer of the skin, delivering intensive hydration and a water-plumping effect from deep within to the surface. Experience a special treatment-level glow with verified water-plumping effects. *Indicates that it has been tested on humans #Amorepacific #IOPE #PDRN #Skincare #Beauty #NewBeauty

As Amorepacific marks 80 years of beauty innovation, we are experiencing outsized growth — bringing our best-selling brands, including LANEIGE, AESTURA, and Sulwhasoo, to the U.S. and Europe. With North America surpassing China in sales last year, we are now charting our next chapter with a continued focus on globalization and innovation. Building on the momentum of brands like LANEIGE, Sulwhasoo, AESTURA, and COSRX, we are developing localized strategies and expanding across key channels such as Sephora, Amazon, Nordstrom, Macy’s, and more. Looking ahead, we will continue to strengthen our presence in North America, Japan, and Europe, while also setting our sights on longer-term growth in India, the Middle East, and Latin America — bringing K-beauty to more global consumers through brand localization, product innovation, and deep consumer insight. Read the full interview with our CEO, Sean Kim, in The Business of Fashion here. https://lnkd.in/gRcPGtcA #Amorepacific #KBeauty #Beauty #NewBeauty

Introducing the LABO-H Sanrio Edition! LABO-H, Amorepacific’s scalp care specialist brand, has teamed up with Olive Young for the beloved Sanrio characters campaign to deliver effective scalp care solutions for summer. This special edition features Pompompurin and Cinnamoroll, both sporting a summer glow after spending time outdoors. The lineup includes LABO-H’s Scalp Strengthening Clinic Shampoo—ranked No.1 at the Olive Young Awards for three consecutive years—alongside the Hairline Ampoule and Scalp Cooling & No-Sebum Shampoo. Each product helps care for scalps stressed by sun, sweat, and heat and comes in exclusive packaging featuring surfer Pompompurin and golf-loving Cinnamoroll enjoying their favorite summer sports. #Amorepacific #LABOH #Sanrio #HairCare #Beauty #NewBeauty

Meet HANYUL — where traditional Korean remedies meet modern skincare solutions. Inspired by over 400 years of Korean medicinal wisdom, HANYUL delivers a truly authentic skincare experience. Time-tested heritage ingredients like Yuja, Red Rice, and Artemisia are carefully and seasonally harvested from local farms across Korea, ensuring the highest quality. Rooted in the belief that radiant, smooth skin is fortified by a strong and healthy skin barrier, HANYUL offers effective vegan skincare solutions that blend tradition with innovation. Experience its simple, holistic daily rituals. #Amorepacific #HANYUL #Skincare #Beauty #NewBeauty

B.READY, Amorepacific’s complete styling brand for men, has launched its second brand, Prep by B.READY, now available at Daiso. #BehindTalk on how it's making men’s grooming more accessible and approachable. After testing over 500 samples and drawing on Amorepacific’s 80 years of skincare research, six products were developed to address men’s specific skin needs — including higher sebum levels, faster moisture loss, and decreased elasticity after their 20s. The skincare line features hyaluronic acid for hydration and caffeine for firmness, with two all-in-one lotions tailored for oily or dry skin. The makeup products offer natural coverage along with skin care and UV protection benefits. With Prep by B.READY, start styling with ease — naturally, comfortably, and at your own pace. Check out the full story from the link below👇 https://lnkd.in/gqCmn6wT #Amorepacific #BREADY #PrepbyBREADY #Skincare #Beauty #NewBeauty

Ready to join AMORE AI? We recently hosted the AMORE AI Game Awards, an internal showcase of innovative AI applications across Amorepacific. Teams from Marketing, Sales, and R&I presented real business use cases — from boosting productivity and creating dynamic assets to transforming the way we work with AI. At Amorepacific, we’re embracing AI to unlock new beauty and new possibilities. We’ve continued to expand customized skincare solutions that integrate beauty with technology by developing AI-based services like Dr.AMORE, our AI skin analysis tool. Building on this progress, our latest innovation, AMORE CHAT, a generative AI-powered chatbot, delivers faster, easier, and more personalized beauty experiences to customers. As our Group Chairman, Kyungbae Suh, shared during the event, we are committed to nurturing the next generation of digital talent and driving AI-powered innovation for the future. #Amorepacific #AI #Innovation #Technology #Beauty #BeautyTech #NewBeauty

We're thrilled to share that our contemporary beauty brand #HERA has surpassed 10 million cumulative sales of its UV Protector sunscreen line. HERA has held the No.1 position in Korea’s sun care market for 19 consecutive years since launching its first sunscreen in 2003 — continuously leading innovation in UV protection. Building on this legacy, the UV Protector line was introduced in 2022, featuring an advanced 5-Defense System that helps protect skin from UV rays, blue light, fine dust, and infrared rays. The line’s flagship product, UV Protector Tone-Up, was the first to apply UV-R Pro, Amorepacific’s newly developed UV protection technology that targets the fundamental causes of photoaging. It helps prevent photoaging 1.5 times more effectively than previous products while slowing visible signs of skin aging. From Korea to Japan and Thailand, HERA continues to shape the future of sun care with cutting-edge technology. #Amorepacific #Skincare #Makeup #Beauty #NewBeauty

But first, Matcha 🍵 OSULLOC available at Erewhon! Introducing the finest matcha from Amorepacific’s luxury tea brand, OSULLOC. From farm to cup, OSULLOC cultivates tea plants and processes leaves with delicate care—managing every step from cultivation to enjoyment. Its organic matcha comes directly from our own tea farm on Jeju Island and is crafted by tea masters. 🍃'Premium Matcha' is a ceremonial-grade matcha made from Jeju’s young tea leaves, offering a deep, rich flavor. 🌿'Matcha Stick' is perfect for green tea lattes—naturally sweetened yet sugar-free, and convenient for on‑the‑go. 🍵'Jeju Matcha Milk Tea' blends Jeju matcha’s rich flavor with creamy milk for a perfectly balanced experience. Our carefully selected OSULLOC's premium teas, including Premium Matcha, are available at all Erewhon stores. We look forward to sharing the world of Jeju’s finest tea with tea lovers everywhere. #Amorepacific #Osulloc #Matcha #Tea #Jeju

Colorful groove for your every day — introducing the espoir X Disney Edition!🎵 espoir, the makeup creation brand that inspires individuals to discover their unique look, has teamed up with Disney for a special collaboration featuring Mickey and Friends in a dynamic dance battle. The limited-edition lineup includes espoir’s bestsellers alongside the newly launched Blurry Cheek blush — bringing rhythm and color to daily beauty routines. From the iconic Be Velvet Cover Cushion with 100-hour extreme coverage to the NoWear Lipstick Balming Glow, Eye Core Palette, and Water Splash Sun Cream, the exclusive Disney collaboration also includes collectible items like the Mickey- and Minnie-designed cushion puff and shadow brush. #Amorepacific #espoir #Disney #Makeup #Beauty #NewBeauty

Could refilling be more than you think?  At Amorepacific, we believe it already is. To mark this year's World Refill Day, we're celebrating the growing refill movement and spotlighting some of our refillable solutions for everyday beauty. 💦#Laneige 'Cream Skin Refillable Toner' integrates refill into the product experience, reducing plastic use by up to 90% compared to a new purchase. 🌿#innisfree 'Green Tea Hyaluronic Acid Refillable Serum' comes with a refillable option for easy reuse, delivering the same skin benefits as the original. 💄#HERA 'Rouge Classy Lipstick' is the brand's first refillable lipstick, combining sustainability with luxurious, long-lasting color. 🍋#HANYUL 'Yuja Brightening Sleeping Mask' offers refill capsules that extend the life of its original glass container — as do the Red Rice Hydrating Cream and Artemisia Soothing Gel Cream. 🧴#LABO-H 'Scalp Strengthening Shampoo' features a refill pouch made with 50% paper, allowing full paper-based disposal and reducing plastic by 90%. We are dedicated to creating A MORE Beautiful world together, where innovation and sustainability go hand in hand. #Amorepacific #WorldRefillDay #Sustainability #Skincare #Beauty #NewBeauty