As Amorepacific marks 80 years of beauty innovation, we are experiencing outsized growth — bringing our best-selling brands, including LANEIGE, AESTURA, and Sulwhasoo, to the U.S. and Europe. With North America surpassing China in sales last year, we are now charting our next chapter with a continued focus on globalization and innovation. Building on the momentum of brands like LANEIGE, Sulwhasoo, AESTURA, and COSRX, we are developing localized strategies and expanding across key channels such as Sephora, Amazon, Nordstrom, Macy’s, and more. Looking ahead, we will continue to strengthen our presence in North America, Japan, and Europe, while also setting our sights on longer-term growth in India, the Middle East, and Latin America — bringing K-beauty to more global consumers through brand localization, product innovation, and deep consumer insight. Read the full interview with our CEO, Sean Kim, in The Business of Fashion here. https://lnkd.in/gRcPGtcA #Amorepacific #KBeauty #Beauty #NewBeauty
Strategic Business Marketing Director | Key Account Director | NPD Director. With over 13 years of Can Manufacturing, Retail, Import & Export of FMCG. Consumer Insights, Driving profitability and new processes.
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