Dr. Vranjes Firenze

"#Firenze in Translation" is our latest Eau de Parfum collection — an olfactory journey that turns eight uniquely Italian, untranslatable words into universal emotions. Each fragrance captures the authentic soul of #Florence, blending craftsmanship, language, and sensoriality. An invitation to discover the city with all your senses. Now available in exclusive preview at drvranjes.com and in our flagship boutiques. #DrVranjesFirenze #FirenzeInTranslation #EauDeParfum #ArtOfPerfumery #FlorentineElegance

Every day is a refill day. Since launching our first eco-refill in 2008, customers around the world have been helping us reduce waste, support a circular economy and protect biodiversity. Simply by choosing to refill. Here’s how our community is making a real impact: 🌱 Maison L’Occitane en Provence offers 31 eco-refills, cutting plastic use by up to 85%. 🌱 Melvita Official now offers glass jars for all face product refills, no more plastic refills. 🌱 Sol de Janeiro's refillable Brazilian Bum Bum® Cream saves 89% of plastic with every refill. 🌱 ELEMIS’s refillable best-seller cuts plastic use by 80%. 🌱 Dr. Vranjes Firenze's home fragrance refills give new life to your original and iconic glass diffuser, again and again. A timeless ritual, made sustainable. 🌱 Maison L’Occitane en Provence’s Cédrat Stick Deodorant uses recyclable packaging, helping save 200 tonnes of plastic each year. When you choose to refill, you're choosing to reduce, reuse and rethink beauty. For people and the planet. #LOCCITANEGroup #ReduceReuseRecycle #Sustainability

#WelcomeWednesday to our member Dr. Vranjes Firenze. Known for its historical tradition of craftsmanship and perfume production, the city of Florence has always been the inspiring muse for their creativity. Their iconic diffuser bottle, for example, is inspired by Brunelleschi’s Dome. A tribute to the beloved Duomo, home to the locals in the historical city centre. Everyday they thrive to achieve the highest quality by continuing the artisan traditions of Florence. They work hard to offer a unique olfactory experience, encompassed in a craftsmanship that is made to last, from their glass fragrance diffusers made by Tuscan artisans all the way to their Florentine paper cases and exquisite scented candle vases. Visit their store in 37 Brook St, London W1K 4HH. Find more about the company here: https://drvranjes.co.uk/ #WelcomeWednesday #member #ICCIUK

We’re proud to share a glimpse of our presence at TFWA (Tax Free World Association) Asia Pacific Exhibition & Conference in Singapore this week. This year, the L’OCCITANE Group has brought together a selection of our travel beauty brands under one roof, with dedicated rooms for Maison L’Occitane en Provence, Sol de Janeiro, ELEMIS and Dr. Vranjes Firenze. Each space offers a fully immersive experience of each of the brand stories, and access to a range of products. If you are there this week, be sure to visit us to explore our travel retail vision! #LOCCITANEGroup #TFWA2025 #TravelRetail

🍋 A burst of #Light. A breath of #Nature. A #ModernRenaissance of the senses. 🍋 Introducing #LimoneCedrato, the new home fragrance by Dr. Vranjes Firenze — the luminous essence of the Florentine Renaissance, reimagined for the contemporary home. From the citrus groves of the Medici gardens, where history and nature intertwine, emerges this radiant creation that captures the unmistakable energy of #Firenze:  – Zesty Florence Citron and Bergamot ignite the senses; – Fresh Citrus Leaves and delicate Lemon Blossom evoke purity and vitality; – Warm Vetiver and Sandalwood offer a lasting, elegant embrace. A celebration of beauty, balance, and the enduring vibrancy of a city where art, nature, and innovation converge. ✨ Now available in all boutiques and at drvranjes.com. #DrVranjesFirenze #HomeFragrance #ItalianLuxury #FlorentineHeritage 

At L’OCCITANE Group, Earth Day is a time to reflect and act. A time to think bigger, collaborate better, and protect the natural world we all share. Each of our brands is taking concrete steps to reduce environmental impact, support biodiversity and innovate for a better future. Because together, we have both the power and the responsibility to make a real difference. Here’s how some of our brands are contributing: Maison L’Occitane en Provence is deeply committed to both people and nature, working with producers and agronomists to combine ancestral know-how with innovation. They promote agroecology, replant trees, and enhance ingredient traceability, all while nurturing living soils and fostering positive change across ecosystems. For 40 years, Melvita Official has pioneered bio-regenerative beauty - crafting high-performance, certified organic skincare that harnesses raw plant power to revitalise the skin, awaken the senses, and help regenerate nature. Dr. Vranjes Firenze offers elegant refills to encourage the reuse of its iconic, custom-crafted glass jars, made in Florence. Deeply rooted in the Tuscan ecosystem and heritage, the brand embodies refined Italian craftsmanship, while the strong performance of its eco-refills stands out as a compelling example of circularity. As the first brand in our Group to be B Corp™ certified, ELEMIS supports the Great British Beauty Clean-Up to mobilise the industry and communities in tackling plastic waste and protecting local ecosystems - among many other commitments. On Earth Day and every day, every action matters. We’re proud of the people and brands making each action count 💚 #EarthDay #Sustainability #LOCCITANEGroup --- This video was created in collaboration with creative agency Kindred Comms, using AI tools as part of an internal test to learn how to use AI responsibly in collaboration with partners. It marks an early step in our journey to explore responsible innovation that supports - rather than replaces - human creativity.

This month, we celebrate one year since L’OCCITANE Group proudly welcomed Dr. Vranjes Firenze into our family of brands. Renowned for its luxurious home fragrances and Florentine craftsmanship, Dr. Vranjes Firenze has enriched our portfolio with its legacy of artistry and innovation. Over the past year, we’ve embraced the brand’s expertise in creating unforgettable ‘Made in Florence’ experiences, from its iconic home diffusers to its growing collection of personal fragrances, and celebrated the grand opening of its newest flagship at Via Calimala 29R, right in the historic centre of Florence. This milestone reflects our commitment to building a geographically balanced, premium portfolio while honouring the heritage and identity of each of our brands. It’s been an incredible journey collaborating with the team to amplify the global reach of this distinguished brand. Here’s to continuing our shared vision of delivering exceptional, sustainable luxury! #LOCCITANEGroup #DrVranjesFirenze #SustainableBeauty

On the occasion of “Il Genio di Milano” exhibition at Gallerie d'Italia in #Milan, Integra Fragrances and Dr. Vranjes Firenze offer visitors an immersive olfactory #experience that captivates the senses and enhances their journey through the exhibition. From the reception area and throughout the entire show, thanks to #IntegraFragrances’ Made-in-Italy technology, the “Arancio Uva Rossa” #fragrance by #DrVranjesFirenze dresses the space, making this art experience even more welcoming and engaging. “Il Genio di Milano” is open until March 16, 2025. Don’t miss this scented journey! #IF X #GalleriedItalia  #scentidentity #scentdesign #scentbranding #perfumery #scentmarketing #olfactorymarketing #olfactorybranding #scentexperience #scentjourney

✨ Celebrating new beginnings ✨ As we prepare to welcome a new year, we reflect on our journey of progress, innovation and dedication to creating timeless fragrances. The year 2024 marks an important milestone for Dr. Vranjes Firenze, which proudly joins the L'OCCITANE Group family. Together, we embark on a journey of shared values, creativity and excellence. A future full of growth, inspiration and unforgettable fragrances. #DrVranjesFirenze #LOccitaneGroup #NewBeginnings #FragranceCraftsmanship #MadeinFlorence

Exciting #news from #Florence ✨   We are very proud to present our new flagship store in the heart of Florence, at Via Calimala 29R! The fifth boutique in the city that has hosted and inspired us for over 40 years marks an important milestone, as it is our first opening since joining The L’OCCITANE Group.   For the occasion, we were delighted to welcome distinguished guests including Reinold Geiger, President and CEO of L’OCCITANE Group, our CEO Giuseppe Colotto, and the Mayor of Florence, Sara Funaro. Visit us to experience this tribute to Tuscan #craftsmanship, where local #artistry meets our global vision for the #future. #newopening #DRVboutiques #MadeInFlorence #Tuscany #drvranjesfirenze