To mark the launch of its Spring-Summer 2025 Ready-To-Wear collection, “Tennis to the Seaside”, Lacoste entrusted our teams with the production and installation of a brand new animation for the windows and library of the Lacoste Arena flagship on the Champs-Élysées. Visitors are greeted by a large circular metal structure with at its center an aerial work of art composed of tennis nets by artist Susie MacMurray*, as well as Lacoste new ready-to-wear collection. A monumental production, in the hollow of large digital waves, echoing this collection which « celebrates seaside sports outings as much as modern French elegance ». Congratulations to MEDIA6 360 on this achievement, and a big thank you to Lacoste for their trust. *« Discover Drift, a unique installation by British artist Susie MacMurray, created in collaboration with Lacoste. A former classical musician, MacMurray has established an international presence with her drawings, sculptures, and architectural installations. Her work explores the transformation of materials to evoke cultural and sensory resonance. Renowned for her poetic site-specific interventions in historic spaces, she weaves together the history of places, materials, and their meanings to create a deep connection between space and viewer. » www.susie-macmurray.co.uk #Retail #Windowsdisplay #Lacoste
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