We Are Social

Your weekly dose of social media news is here. If you thought your family UNO games couldn't get any more competitive, think again. Rumour has it the game is heading to Las Vegas. 💸 Meanwhile, TikTok users are debating whether a 24k gold Labubu is genuine, while others are sharing the times they've fallen victim to the Gen Z stare. 👀 Brought to you by our Newsroom team, who bring real-time relevance to our clients' feeds. 👇

#Digital2025: Chart of the week Similarweb’s App Intelligence data shows that the typical TikTok user spends 35% longer using the platform’s Android app each day than the typical Instagram user spends using the Instagram app on Android devices. For more data like this, check out our full Digital 2025 report 🔗 https://lnkd.in/eEKwtxtR

🚨 Tripadvisor has officially entered the Group Chat 🚨 It started with one comment. A fictional bachelorette trip to Costa Rica. A moment that racked up 40K+ likes and one big question from fans: Wait… is this actually happening? And then it did. Together with Sydney Jo and the team at Tripadvisor, we helped turn a fan-fueled storyline into a real experience–bringing The Group Chat to life in Season 3 with a trip to Costa Rica, powered by Tripadvisor and woven seamlessly into the series’ world. Proof of what can happen when a brand listens, creators lead, and fans drive the story. Full story via LBB (Little Black Book): https://lnkd.in/eC4SvHSu MADE BY ALL #tripadvisor #thegroupchat #sydneyjo #creatormarketing

Toby Southgate, our Global CEO, sat down with Anna Hristou at Wildwood Talent, to reflect on his first 100 days at We Are Social, the inner workings of a global CEO role, and his refreshing take on work-life balance. Watch the full interview now: https://lnkd.in/ex-SYU-S

A practiced extrovert who was inspired by graffiti art and skateboard graphics 🛹 as a teenager, our Singapore ECD Daniel Foo knew from a young age that he wanted to work in a creative job 🎨 Daniel shared more about his career, inspiration and what motivates him in a profile with Campaign Asia-Pacific. Link in the comments ⬇️

Proud to be the most social creative agency and the most creative social agency in the Middle East ❤️ With 15 years of legacy in the region backed by the power of a global network, we’re ready to push boundaries and redefine the future of social.

This week's round-up of the biggest social media news stories is here. It includes: 🎥 Instagram makes more improvements to Edits 🧪 Instagram expands Trial Reels 📈 YouTube gets rid of its Trending pages 👉️https://lnkd.in/edNmgrfA

Cue one of those posts.. 🤠 After a few years of being in the crowd at We Are Social events (I still remember my first one with my girlypops Lauren C. and Evie Brightwater) I found myself on the other side yesterday 👉👈 I was lucky enough to sit alongside Ross Farquhar, Meg Bass (stunning name) and Harvey Cossell, they all had me captivated. In awe with them all! At Tony’s, we’ve set out to prove that a small but mighty team can punch above its weight in the world of influencer marketing. Through getting suuuuper creative, stretching every lil tiny bit of budget, and building real relationships with our 'Serious Friends', we’ve grown a network of *genuine* Tony’s superfans that truly care and give out as much fight as we do, and I couldn’t be prouder. Grateful to be part of the conversation, Charlie Carpenter - thank you so much for having me 🍫 Creativebrief ✨

Hot off the press: New name, same vision! 🗞️ 📣 After years of being part of the global We Are Social network, Socialize is now officially adopting the name. Same team, same vision, just fully flying the flag for We Are Social across the Middle East. It’s a big moment. This rebrand isn’t about starting over: it’s about levelling up. We’re excited for what’s next. 🚀 Read more in Campaign Middle East - link in comments 👇 Toby Southgate Akanksha Goel

“We’re seeing brands move to agile, creator-led production models because traditional workflows just can’t keep up,” says our APAC CEO, Suzie Shaw. The speed and scale of TikTok, Reels and Shorts leave no room for the old school way of working. Audiences expect content that’s alive in culture and responsive to the moment, so brands need production built for social to stay relevant. LBBonline - Little Black Book nails why this matters: https://lnkd.in/ghvi3hYv