Microsoft Cloud reposted this
Between Meetings is back, featuring Katie Ross, Microsoft’s Director, Carbon Reduction Strategy & Market Development. She explains the importance of market building as a tool to help us achieve our sustainability goals. 🏗️Discover how low-carbon concrete is transforming traditional markets and why it matters. 💵Learn about contracted offtake, environmental attribute certificates, and the need for early investment. 🌤️And understand the key differences between carbon neutral and carbon negative all in between meetings.
Dina Stillo
19h
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I help organizations maximize ROI on their technology investments | Business Innovation and AI Transformation | Market Creation Specialist
1dThis is truly inspiring ; Microsoft ’s journey toward becoming carbon neutral by 2030, through halving emissions and investing in carbon removal, is a model of intentional strategy. I’m particularly impressed by their focus on “doing more with less.” Prioritizing efficiency not only drives down emissions but also delivers cost benefits — a win-win for sustainability and business. Leveraging AI to optimize data center performance is especially exciting. Given that AI workloads are contributing to increased energy consumption, it's powerful to see AI being used as a solution to its own environmental footprint. Most importantly, the emphasis on intentional tracking ensures that the 2030 goal is not just aspirational but actionable and measurable. Kudos to Microsoft for leading with both innovation and accountability. Thanks for sharing Microsoft On the Issues