Building trust in AI

AI is changing how businesses operate, how people work, and how industries grow. As technology evolves, the question isn’t just what AI can do—it’s whether we can build safe, secure AI technologies you trust to bring value to your organization.

This month, we’re taking a slightly-more-serious look at AI that’s grounded in: 

🌎The release of our annual Responsible AI Transparency Report, where we’re breaking down our commitments to build trustworthy AI technologies and reporting on our progress so far.

⚽Our new partnership with The Premier League. Using Microsoft Azure, Microsoft 365 Copilot, and Microsoft 365, we’re teaming up to change the game and bring fans a more personalized experience.

🏢AI’s cross-industry impact, and how leaders across every industry agree that implementing responsible AI also brings positive impact to your business. 

In tech, the ground is always shifting. We’re here with the stories that keep you steady.

Responsible AI isn’t optional—it’s foundational

Organizations of every size and industry are embracing AI adoption, and with that comes the desire to implement effective AI governance in practice. At Microsoft, we've learned that building trustworthy AI is an ongoing commitment that requires agility, collaboration, and transparency—and we're committed to implementing responsible AI practices every step of the way.

In our annual Responsible AI Transparency Report, we’re outlining our continued investment in building AI technologies people and businesses can trust.

Looking ahead, we're doubling down on three game-changing areas: building flexible tools that can adapt as AI gets smarter, helping the entire AI industry share responsibility for safety, and creating better ways to measure and manage AI risks. These efforts help us comply with regulations like the EU AI Act, and we're sharing what we've learned with our customers because we believe trust in AI benefits us all. The bottom line? While other companies are still figuring out how to govern AI responsibly, we're working to make trustworthy AI our competitive edge. In a world where AI trust is becoming the ultimate differentiator, we're not just building better technology—we're building the confidence that lets businesses actually use it.

In support of these efforts, we’ve recently launched Microsoft Elevate—a new initiative committing to donating $4 billion in cash and AI and cloud technology over the next 5 years to K-12 schools, community and technical colleges, and nonprofits to equip students with the skills, knowledge, and tools to thrive with AI. We’re also announcing the creation of the AI Economy Institute, with the goal of turning insights on how AI is reshaping work into real solutions that reflect in our strategy and engagement with public policy. 

Learn more about these initiatives from Brad Smith, Microsoft Vice-Chair and President:  

Read the blog >

AI in action: The Premier League

Our commitment to providing responsible AI technologies also extends into our partnerships. With 1.8 billion fans around the world, The Premier League needed a smarter, more connected way to bring people closer to the game they love, while ensuring that innovation is grounded in trust. They teamed up with us to build a unified, intelligent platform powered by Microsoft Azure, AI, Microsoft 365 Copilot, Microsoft 365, Power Platform, and Microsoft Security. Now, whether it’s real-time stats, personalized content, or multi-language experiences, this new fan experience allows fans to engage in their own way.

This partnership is also about building something sustainable, secure, and future-ready. With Microsoft’s AI-powered tools, the Premier League is turning decades of data into living, intelligent content that adapts to each fan’s interests. From personalized video packages to an AI assistant for Fantasy Premier League, the experience is becoming more dynamic, inclusive, and responsive. And behind it all is a commitment to responsible innovation—proof that when AI is built on trust, it doesn’t just enhance the experience, it elevates the entire game. 

Learn more about our partnership >

Learn more about building AI technologies responsibly across industries.

Everyone’s talking about AI—who’s actually getting results?

FYAI, our new blog series, highlights actionable insights from Microsoft leaders that are driving forces in our AI strategy. 

• Sarah Bird on responsible AI: Microsoft's safety chief shows how to build trustworthy AI that delivers better results.
• Charles Lamanna on AI Agents transforming work: Meet digital employees you can actually trust—they're transparent, accountable, and designed with ethics in mind.
• Yina Arenas on AI collaboration: Real companies are seeing 67% productivity jumps by putting responsible AI at the center of their strategy.

AI transformation, no matter the industry  

AI at work brings huge productivity gains, but its benefits aren’t just limited to summarizing meetings and responding to emails. With industry-specific tools across industries like retail and manufacturing, AI technologies can improve operational infrastructure and efficiency, innovation, and customer satisfaction at every step of the way—like these leading organizations.

Not convinced yet? 

AI technologies have a lot of hype. We’re making sure it’s the real deal by collecting stories of real AI impact on real businesses. Like, more than 700 company stories of AI success.

Want to learn how AI can fit into your business? Check out The Business Guide to AI Solutions.

Every month, we ask Copilot to generate a joke. 

I asked my AI assistant to tell me a joke.

It replied, “I would, but I’m still training on your sense of humor.”

That’s it for The Shift. Until next time, keep your head in the cloud.