Givaudan China proudly contributes to the Xuelei Fragrance Museum, a new landmark for fragrance culture in China, which officially opened on 9 July 2025, in Guangzhou. Spanning over 7,000 square metres, the Xuelei Fragrance Museum showcases the evolution of fragrance history in both the East and West, while also providing an opportunity to experience the scents of raw materials and synesthetic themes. Visitors can explore five immersive exhibition areas, over 300 scent stations, and interactive technologies such as AI-driven personalised fragrance creation. Xavier Renard, Givaudan Global Head of Fine Fragrances, and yaling li, Givaudan Head of Fragrances for China & Korea, comment: “It was fantastic to contribute to the creation of the Xuelei Fragrance Museum, the largest scent-themed museum in China, which blends innovative ideas with rich heritage. Many thanks to our global Fine Fragrance creative teams as well as Givaudan Fragrance Historian Eugénie Briot, who have contributed to history, art, science, and fragrance creation by infusing our extensive expertise and remarkable knowledge in perfumery.” With Chairman of Guangzhou Xuelei Cosmetics Co., Ltd & Founder of the Xuelei Museum Mr. Weng Zhenguo, Xuelei Museum Director Mr. Vincent Weng, Givaudan Senior Marketing Manager Liesl He and Givaudan Business Managers Ben Wang and Kane Jin #Xuelei #XueleiFragranceMuseum #FragranceMuseum #Givaudan #GivaudanChina #Humanbynature
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Congratulations to Givaudan on this incredible achievement! The Xuelei Fragrance Museum sounds like a fantastic celebration of fragrance culture. I'm excited to see how it blends innovation with heritage, offering a unique experience for all fragrance lovers.
Congrats! 🎉
Congrats! 🎉, great event and great place to visit.
A cathedral for scent. A temple for molecular imagination. A museum where fragrance becomes a language — and memory, architecture. Kudos to the Givaudan teams, to Xavier Renard, yaling li, Eugénie Briot , and every emotional craftsman who turned the Xuelei Fragrance Museum into more than just a place — into a statement. Because scent is a living heritage. Because China is not just a market, but a continent of sensory stories. And because maybe tomorrow, visitors won’t just “smell” — they’ll remember who they once were. Can’t wait to bring my nose. And my voice. #FragranceEducation #ScentAsCulture #HumanByNature #XueleiFragranceMuseum #SensorialStorytelling #GivaudanChina #voixdelamarque #gardiendeshistoires
What an inspiring project. This is more than a museum, it’s a space where history, culture, and innovation come together. Congratulations to the entire Givaudan team for contributing to a place that allows people to connect, learn, and experience the art of fragrance in such a unique way.
Congratulations! Looks amazing!!
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Perfumer & chemist with years of experiences in functional and fine fragrances creation, member of the German Perfumers Society. Golden award for my scent at a contest by Takasago and Sozio 🥇
5dJust wonderful! Can’t wait to visit it one day!