Greater Seattle Area
29K followers 500+ connections

Join to view profile

About

I am an associate teaching professor in marketing and international business and the…

Services

Request proposal

Articles by Russell

See all articles

Activity

Join now to see all activity

Experience & Education

  • University of Washington - Michael G. Foster School of Business

View Russell’s full experience

See their title, tenure and more.

or

By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.

Volunteer Experience

  • The Morton Arboretum Graphic

    Scientific Board

    The Morton Arboretum

  • Menus of Change University Research Collaborative Graphic

    Scientific and Technical Advisory Council

    Menus of Change University Research Collaborative

    - Present 13 years 7 months

    Health

    Menus of Change (menusofchange.org) is a joint effort between the Culinary Institute of America and the Harvard School of Public Health, forged to find and recommend food service practices that are better for us and the planet. I contribute in examining the safety, surety and supply issues in the complex international food supply. I am especially interested in the environmental, economic, and social issues associated with feeding the growing world population. The movement to a meat-based diet…

    Menus of Change (menusofchange.org) is a joint effort between the Culinary Institute of America and the Harvard School of Public Health, forged to find and recommend food service practices that are better for us and the planet. I contribute in examining the safety, surety and supply issues in the complex international food supply. I am especially interested in the environmental, economic, and social issues associated with feeding the growing world population. The movement to a meat-based diet in many emerging markets has enormous implications for many business ranging from the production of soybeans to the refrigerators that keep meat fresh.

Publications

  • From Big Data to Big Profits: Success with Data and Analytics

    Oxford University Press

    Vast holdings and assessment of consumer data by large companies are not new phenomena. Firms' ability to leverage the data to reach customers in targeted campaigns and gain market share is, and on an unprecedented scale. Major companies have moved from serving as data or inventory storehouses, suppliers, and exchange mechanisms to monetizing their data and expanding the products they offer. Such changes have implications for both firms and consumers in the coming years.

    In From Big Data…

    Vast holdings and assessment of consumer data by large companies are not new phenomena. Firms' ability to leverage the data to reach customers in targeted campaigns and gain market share is, and on an unprecedented scale. Major companies have moved from serving as data or inventory storehouses, suppliers, and exchange mechanisms to monetizing their data and expanding the products they offer. Such changes have implications for both firms and consumers in the coming years.

    In From Big Data to Big Profits, Russell Walker investigates the use of internal Big Data to stimulate innovations for operational effectiveness, and the ways in which external Big Data is developed for gauging, or even prompting, customer buying decisions. Walker examines the nature of Big Data, the novel measures they create for market activity, and the payoffs they can offer from the connectedness of the business and social world. With case studies from Apple, Netflix, Google, and Amazon, Walker both explores the market transformations that are changing perceptions of Big Data, and provides a framework for assessing and evaluating Big Data. Although the world appears to be moving toward a marketplace where consumers will be able to "pull" offers from firms, rather than simply receiving offers, Walker observes that such changes will require careful consideration of legal and unspoken business practices as they affect consumer privacy.

    Rigorous and meticulous, From Big Data to Big Profits is a valuable resource for graduate students and professionals with an interest in Big Data, digital platforms, and analytics.

    See publication

  • Operational Risk in Insurance: Risk Management in Financial Institutions

    Euromoney Publications

    This book chapter on Operational Risk in Insurance, as part of the book Risk Management in Financial Institutions (Euromoney Publications, 2013), examines how operational risk is manifested in insurance firms and how operational risk is realized differently in insurance than in banking. Industry research on operational risk in insurance and banking is examined and best practices for preventing and controlling operational risk in insurance firms are presented.

    See publication

  • Winning with Risk Management

    World Scientific

    This book develops the notion that companies can succeed on the basis of risk management, much as companies compete on efficiency, costs, labor, location, and other dimensions. The reality of risk and how it impacts companies is that it is much more definite, often catastrophic and looks more like a shock. This is striking, as a difference between firms on risk different than a marginal difference in operating efficiencies, for example. Competing on Risk Management requires a discipline, a…

    This book develops the notion that companies can succeed on the basis of risk management, much as companies compete on efficiency, costs, labor, location, and other dimensions. The reality of risk and how it impacts companies is that it is much more definite, often catastrophic and looks more like a shock. This is striking, as a difference between firms on risk different than a marginal difference in operating efficiencies, for example. Competing on Risk Management requires a discipline, a commitment to using information and recognizing shocks and then acting upon those to redistribute assets. This book will examine how leading firms that compete on risk have done this and showcase best practices and impacts to the capital structure of firms and their organizational formation.

    See publication

Languages

  • Spanish

    Full professional proficiency

Recommendations received

33 people have recommended Russell

Join now to view

More activity by Russell

View Russell’s full profile

  • See who you know in common
  • Get introduced
  • Contact Russell directly
Join to view full profile

Other similar profiles

Explore top content on LinkedIn

Find curated posts and insights for relevant topics all in one place.

View top content

Others named Russell Walker in United States

429 others named Russell Walker in United States are on LinkedIn

See others named Russell Walker

Add new skills with these courses

See all courses