Chief Marketing & Communications Officer and Founding President, Healthcare Business, Mastercard. Author of Wall Street Journal Bestseller “Quantum Marketing”
New York City Metropolitan Area
75K followers
500+ connections
About
Transformative business leader with substantial senior management experience across different geographies around the world. Managed large-scale businesses at Fortune 500 companies across financial services, consumer-packaged goods and healthcare, including at Unilever, Citigroup, Anthem, and Mastercard. Wide-ranging success in navigating highly regulated environments, leading transformational strategies – both growth and turnaround - and driving shareholder value.
In addition to managing diverse businesses, has also significant experience managing functions including Marketing & Communications, Innovation, Sales & Business Development, Corporate Development (M&A), Data Analytics and Digital.
Currently serving as the Chief Marketing and Communications Officer of Mastercard and the President of its Healthcare division. Is a member of the Management Committee of the enterprise. Also is responsible for exploring and developing business opportunities in new verticals such as health care.
Globally recognized for his innovative thinking, leadership in business transformation that he
has brought to executive roles across industries, and leadership in Mastercard’s marketing and brand transformation.
Award-winning throughout his career, most recent ones being: WFA Global Marketer of the Year (2018),
Forbes 2018 Top 5 World's Most Influential CMOs, Campaign Power 100, Business Insider’s 25 Most Innovative CMOs in the World, , Billboards 2018 Top Branding Power Player and The CMO Club
Hall of Fame.
Serves on the board of PPL Corp (NYSE:PPL) and on non-profit boards including Bon Secours Mercy Health, New York City Ballet, Cintrifuse, ANA and World Federation Advertisers (WFA).
Articles by Raja
Activity
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Cancer doesn't discriminate, but neither does hope. Through our 16-year partnership with Stand Up To Cancer, we’re determined to help make a real…
Cancer doesn't discriminate, but neither does hope. Through our 16-year partnership with Stand Up To Cancer, we’re determined to help make a real…
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I’ve said it before — advertising as we know it is dead. Every aspect of the advertising ecosystem must be reimagined and reinvented. At…
I’ve said it before — advertising as we know it is dead. Every aspect of the advertising ecosystem must be reimagined and reinvented. At…
Shared by Raja Rajamannar
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I’ve always believed that true impact happens when passion meets purpose. That’s exactly what we set out to achieve with Kykloi by Priceless - a…
I’ve always believed that true impact happens when passion meets purpose. That’s exactly what we set out to achieve with Kykloi by Priceless - a…
Liked by Raja Rajamannar
Experience
Education
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Harvard Business School
Program for Board Members Audit Committees in a New Era of Governance
- Present
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Skills
Publications
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Great Expecations
The Economist Group
See publicationWe’re in the midst of a new era in commerce, and in marketing: The Expectation Economy. One way smart brands are capitalizing on The Expectation Economy is by embracing the concept of experiences.
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MasterCard CMO on How Consumers Evolved into Omnishoppers
Marketing Magazine
See publicationThe new strategy of commitment marketing is meant to increase the intensity of relationships and revenue. It’s the understanding that price is not the primary factor when the Omnishopper is contemplating a purchase.
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The Holistic Approach to Good Leadership
Fast Company
See publicationThinking outside the box is great—but turning one's gaze inward can produce surprising results.
Honors & Awards
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WFA Global Marketer of the Year
World Federation of Advertisers (WFA)
The WFA Global Marketer of the Year Award celebrates the role that regional and global marketers play in building business, setting the course of the marketing industry and inspiring others.
https://www.wfanet.org/globalmarketeroftheyear/ -
CMO Hall of Fame
CMO Club
Inducted into the CMO Hall of Fame at the 2018 CMO Awards ceremony.
https://thecmoclub.com/2018-cmo-awards-ceremony-photo-recap/ -
25 Most Innovative CMOs in the World
Business Insider
Business Insider ranks CMOs on their marketing effectiveness, storytelling across platforms, effects on the industry and the executive’s brand and how much the brand’s footprint has grown the past year.
https://www.businessinsider.com/most-innovative-cmos-2018-5#15-raja-rajamannar-chief-marketing-and-communications-officer-mastercard-11
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Billboard Top Branding Power Players
Billboard
This award lists those at the forefront of marketing and music
https://www.billboard.com/articles/business/8460771/billboard-top-branding-power-players-2018-list -
Forbes World’s Most Influential CMOs - Top 5
Forbes
This list takes a comprehensive look at the individuals who are the best at driving transformational change within and outside their organizations.
https://www.forbes.com/sites/jenniferrooney/2018/06/21/the-worlds-most-influential-cmos-2018/#576e8ca81e66 -
Power 100
Campaign Magazine
The Power 100 is a list compiled of inspirational leaders and movers and shakers in the UK Marketing scene and beyond
https://www.campaignlive.co.uk/article/power-100-2018-raja-rajamannar-mastercard/1464379 -
Forbes 2017 Top 10 World's Most Influential CMOs
Forbes
Recognized amongst the World's Top 10 CMOs by Forbes
https://www.forbes.com/sites/jenniferrooney/2017/06/22/the-worlds-most-influential-cmos-2017/#630030e27f91 -
AdWeek's Top Tech-Savvy CMOs
AdWeek
AdWeek Editorial recognizes 16 Tech Savvy CMOs that embody all the talent modern marketers need.
http://www.adweek.com/brand-marketing/these-tech-savvy-cmos-embody-all-the-talents-the-modern-marketer-needs/ -
The 2016 Billboard Power 100
Billboard
http://www.billboard.com/articles/business/6867375/no-66-raja-rajamannar-power-100
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Forbes 50 Most Influential CMOs
Forbes
http://www.iab.com/wp-content/uploads/2015/09/forbes_top_cmo_list.pdf
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Marketing Magazine Power 100 - 2015
Marketing Magazine
http://www.marketingmagazine.co.uk/article/1372859/raja-rajamannar-mastercard-worldwide
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iMedia 25: The Top Marketing Innovators of 2015
iMedia
http://www.imediaconnection.com/articles/ported-articles/red-dot-articles/2015/nov/imedia-25-the-top-marketing-innovators-of-2015/
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The 2015 Billboard Power 100
Billboard
http://www.billboard.com/articles/business/6867375/no-66-raja-rajamannar-power-100
Organizations
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Association of National Advertisers (ANA)
Member - Board of Directors
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Ad Council
Board of Directors
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Twitter Influencer Council
Member
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World Federation of Advertisers (WFA)
Board of Directors and member of Executive Committee
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Yale School of Management Center for Customer Insights
Advisory Board
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On the heels of my last post about emotional branding, this article featuring Mastercard CMO Raja Rajamannar really stood out to me. In a sea of AI…
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Attention is harder to capture than ever — and brands are turning to fandoms, cultural movements, and entertainment to break through the noise. We…
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