Chief Marketing & Communications Officer and Founding President, Healthcare Business, Mastercard. Author of Wall Street Journal Bestseller “Quantum Marketing”
This is one of my favorite weeks of the year — where inspiration runs high, conversations run deep, and marketing meets its moment. #CannesLions is in full swing! What started as a quick chat for Bloomberg’s Ashish Verma turned into a long, energized conversation about where our industry is headed — and how brands need to evolve now or risk irrelevance. (The future doesn’t wait!) We opened the doors of the Mastercard Villa to distinguished guests and industry leaders — a powerful reminder of how connection and culture transcend borders. And the night wrapped with PTTOW! opening reception, which absolutely delivered: incredible people, unforgettable energy, and a space that made everyone feel part of something special. Great first few days and genuinely excited for what’s to come!
Congratulations, Raja. You are the marketing Guru. Inspiration to the world. 🙏🙏
When marketing “meets its moment,” three struggles surface fast: Externally: The velocity of change outpaces legacy playbooks. Internally: Even top leaders feel the gap between knowing we must evolve—and knowing how. Philosophically: If marketing is more than storytelling, what is it now? Moments like Cannes remind us: this isn’t about catching up. It’s about redesigning the role of marketing before it gets redesigned for us.
Congrats Raja! Ji
Congrats Raja! 🎉
sounds amazing! I should've come down from Amsterdam.
Great to meet tonight and looking forward to seeing you on Wednesday at Sport Beach!
One of the highlights of my week! Thank you Raja Rajamannar
Revenue Growth | Innovation | Strategic Planning | Investments | LatAm | CFO | International Executive | Sustainability | 40 M&A, JV´s, Partnerships - INSEAD
1mo😎