About
I help founders, creators, and…
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Articles by Declan
Activity
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With AI, everything is cheap and easy, right? People have always hoped to get more than their budgets allow, but AI has made it way worse. The…
With AI, everything is cheap and easy, right? People have always hoped to get more than their budgets allow, but AI has made it way worse. The…
Liked by Declan Dunn
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We won the inaugural RAV awards in the B2B partnership category at the Elevate Summit by Affiverse. I have been in the space for the last 16 years.…
We won the inaugural RAV awards in the B2B partnership category at the Elevate Summit by Affiverse. I have been in the space for the last 16 years.…
Liked by Declan Dunn
Experience & Education
Volunteer Experience
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Volunteer - CRM Specialist and Facebook Ads
True North Housing Alliance`
- 6 years
Social Services
Create and train True North volunteers, employees, and management on the first donation CRM to streamline fundraising. Bridge the technical gap to make this simple as possible, freeing time up to do the essential work of transitioning people from homelessness to housing.
Publications
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Perfecting Personas - Know your Customer by what they do, not what you think they do
Dunn Simply
How to identify and define your target audience by what they do, not what you think they do, and adapting your message to the customer's point of view.
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Converting Cohorts
Dunn Simply
Goals:
Create a customer persona to target and improve.
Create Messaging that personalizes the value delivered to the audience. Keep improving your definition of audience.
Define your business in easy to understand terms for customers, employees, and partners. -
Right Now Marketing - the 8 Step Process
Chico, California
Right Now Marketing incorporates years of business experience into a step by step system. Growing from the author's earlier works on affiliate marketing and Internet marketing, this provides a cohesive, focused approach to marketing via digital channels.
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Net Profits - How to Win the Internet Game
Chico, California
Released in 2000, this book reached over 100,000 readers and was adapted into the Net Profits accredited training delivered at the University of California-Santa Barbara from 2001-2004 by the author, sharing his own course derived from experience instead of theory.
While Net Profits is dated of course, the basic principles of marketing and monetization it outlines are still valid. -
The Complete, Insider's Guide to Affiliate Programs
Chico, California
This classic Internet marketing manual is an advanced guide to setting up your own Internet sales channel with affiliate programs. Put into action by many of the biggest programs, this is a must read to build performance marketing that pays on results, instead of paying for impressions.
Courses
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Custom Degree combining Instructional Technology with Theatre & Web Development
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Projects
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Remember.org Founder - Community Dev - Stories of survival reaching 5,000 schools over 3 generations.
🎭 Merged theatre and digital development into community building based on diverse stories, partners like ABC and PBS, and our many contributors sharing stories, images, and imagination.
“The orange of the site’s subtitle calls attention to the uniqueness of what the site is: a “cybrary,” a play on its existence in cyber space and being like a library. Because of the way in which the images work in concert with the text, and because of the feelings of solemnity,Remember.org claims its…🎭 Merged theatre and digital development into community building based on diverse stories, partners like ABC and PBS, and our many contributors sharing stories, images, and imagination.
“The orange of the site’s subtitle calls attention to the uniqueness of what the site is: a “cybrary,” a play on its existence in cyber space and being like a library. Because of the way in which the images work in concert with the text, and because of the feelings of solemnity,Remember.org claims its place as a virtual lieu de mémoire” (Source: https://drum.lib.umd.edu/handle/1903/12682 )
🥇 Remember.org awarded Adobe Social Impact in Media Award for creating the Virtual Tour of Auschwitz Museum, an international sharing of content and digital development.
🗺 Founder of Remember.org started as a Master's Project in 1994 with an interactive play, CD-ROM pivoted into an early web site (now over 25 years old trusted by thousands of schools worldwide), and a yearlong commemoration with California State University - Chico.
Adobe awarded this social community the Social Impact in Media award in 2009, against strong competition in schools with funding. This has been and continues to be a grass roots site that leverages social methodologies and user generated content, search positioning, and a strong focus on curating content suitable for grades 6-12.
What makes Remember.org different is its focus on story telling, sharing stories of survival, and not just positioning this as victim based learning with gory photos - which of course are shared in abundance.
The work of Alan Jacobs and Krysia Jacobs, two of the creative spirits who share their content via Remember.org, is featured, with a Virtual Tour of Auschwitz - you can get 360 degree views of the camp today - and their "Then and Now" presentation, showing photos today based on paintings from a Holocaust Survivor.Other creatorsSee project -
Resident Mentor - ChicoStart a Quorum Technologies Innovation Center
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Resident Mentors visit ChicoStart on a regular basis to provide direct leadership to ChicoStart residents. Resident businesses can schedule time with the mentors to get feedback on all areas of entrepreneurship.
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Pivot and Profit
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Real Entrepreneurial Training Based on Results Improving Real Businesses in 90 Days or Less
Pivot and Profit is part of a growing entrepreneurial educational wave sweeping businesses worldwide. The goal is to create thriving small businesses and entrepreneurial employees, generating new jobs and economic growth, through applied training -- learning applied to a real business or startup as it is in progress – why wait to learn when you learn best by doing?
We're one of the first…Real Entrepreneurial Training Based on Results Improving Real Businesses in 90 Days or Less
Pivot and Profit is part of a growing entrepreneurial educational wave sweeping businesses worldwide. The goal is to create thriving small businesses and entrepreneurial employees, generating new jobs and economic growth, through applied training -- learning applied to a real business or startup as it is in progress – why wait to learn when you learn best by doing?
We're one of the first certification programs for Entrepreneurs based on practical experience and results, changing passive education models into learning applied on the job and in the business. We do this by providing experience and facts through online education and live training, instead of theories often taught in university courses.Other creatorsSee project
Honors & Awards
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Adobe Social Impact in Media Award
Adobe
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Phi Beta Kappa
University of Colorado
Phi Beta Kappa for academic excellence, along with extensive experience with musical and creative events in the Boulder area.
Organizations
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UCSB - University of California - Santa Barbara
Professional Seminar Series Instructor
-Invited to teach my own Internet marketing course to foreign exchange students, primarily from South Korea, Japan, China, Turkey, and Europe. Focusing on learning by doing, the practical, results-oriented classes enabled students to practice building digital businesses on test case studies.
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Join now to viewMore activity by Declan
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We need to talk about what it's like to be an introvert who speaks at conferences and other events. In the marketing industry, it can feel…
We need to talk about what it's like to be an introvert who speaks at conferences and other events. In the marketing industry, it can feel…
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LinkedIn just confirmed what we’ve all been wondering: Why are we seeing so many old posts? Business Insider’s Lara O'Reilly got the inside scoop…
LinkedIn just confirmed what we’ve all been wondering: Why are we seeing so many old posts? Business Insider’s Lara O'Reilly got the inside scoop…
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After leading 15+ AI projects, I have to admit I was completely wrong about AI. AI will not replace humans in the next 2–5 years. But ignoring AI…
After leading 15+ AI projects, I have to admit I was completely wrong about AI. AI will not replace humans in the next 2–5 years. But ignoring AI…
Liked by Declan Dunn
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🚨 HR doesn’t want you to know this secret 🚨 Your severance package isn’t set in stone. Here’s what I’ve learned helping people negotiate…
🚨 HR doesn’t want you to know this secret 🚨 Your severance package isn’t set in stone. Here’s what I’ve learned helping people negotiate…
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This great book “dispels any doubt that OpenAI’s belief in ushering in AGI to benefit all of humanity had messianic undertones. One of the many…
This great book “dispels any doubt that OpenAI’s belief in ushering in AGI to benefit all of humanity had messianic undertones. One of the many…
Liked by Declan Dunn
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Dr. Marcus Collins and I met through a shared belief in the power of connection. He approaches it through the lens of culture. I come at it through…
Dr. Marcus Collins and I met through a shared belief in the power of connection. He approaches it through the lens of culture. I come at it through…
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