Dara Treseder is an influencer

Chief Marketing & Commercial Officer | P&L Owner | Board Director

San Francisco Bay Area
133K followers 500+ connections

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About

Dara Treseder is a proven technology business leader with deep expertise in building and leading high-performing global commercial, marketing, and communications organizations for Fortune 500 B2B and consumer companies.

Currently, Dara serves as Chief Marketing Officer at Autodesk—the leading innovative technology and software company transforming how the world is designed and made, from greener buildings and cleaner cars to award-winning TV shows, movies, and games. In this role, Dara leads Autodesk’s global e-commerce business, sets strategic direction for marketing the product portfolio, and oversees the company’s marketing, brand, communications, demand generation, growth, digital, and education business teams.

A veteran Chief Marketing Officer, Dara previously served as Global Head of Marketing, Communications & Membership at Peloton, CMO of Carbon, and CMO of GE Business Innovations & GE Ventures. Earlier in her career, she drove growth and marketing efforts at Apple and Goldman Sachs.

Dara has received numerous prestigious recognitions, including being honored by CNBC as a Changemaker—one of the women transforming business, the economy, and society. Forbes named her the World’s Most Influential CMO, and she made history as the first Black person inducted into the Forbes CMO Hall of Fame. Additionally, Dara has been recognized by Business Insider as one of the “Top 25 Most Innovative CMOs in the World,” by AdWeek as a “Brand Genius,” and by Inc. Magazine as one of the “30 Inspirational Women to Watch in Tech.”

A recognized global growth and revenue leader, Dara serves on the board of Robinhood. She is also an advocate for public health, serving on the board of the Public Health Institute. Dara graduated cum laude from Harvard University with highest honors in her field and holds an MBA from Stanford University.

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Experience

  • Autodesk Graphic

    Chief Marketing Officer

    Autodesk

    - Present 2 years 10 months

    Autodesk helps you design and make anything. #MakeAnything #LetThereBeAnything

    Leads global e-commerce business, sets the strategy to market the product portfolio, and oversees the company’s marketing, brand, communications, demand generation, growth, digital, and education business teams.

  • Robinhood Graphic

    Board of Directors

    Robinhood

    - Present 3 years 10 months

    Robinhood is on a mission to democratize finance for all.
    Committees: Nomination + Governance and People + Compensation

  • Public Health Institute Graphic

    Chair, Board of Directors

    Public Health Institute

    - Present 8 years

    The Public Health Institute (PHI) is an independent, nonprofit organization dedicated to promoting health, well-being and quality of life for people throughout California, across the nation and around the world.

    As one of the largest and most comprehensive public health organizations in the nation, we are at the forefront of research and innovations to improve the efficacy of public health statewide, nationally and internationally.

    PHI was distinguished as one of the top 50…

    The Public Health Institute (PHI) is an independent, nonprofit organization dedicated to promoting health, well-being and quality of life for people throughout California, across the nation and around the world.

    As one of the largest and most comprehensive public health organizations in the nation, we are at the forefront of research and innovations to improve the efficacy of public health statewide, nationally and internationally.

    PHI was distinguished as one of the top 50 “Best Non-profit Organizations to Work For” by the Non-Profit Times in a national search.

  • Board of Directors

    Autodesk Foundation

    - Present 2 years 8 months

  • Sequoia Capital Graphic

    Scout (Seed Stage/Series A Investor)

    Sequoia Capital

    - Present 5 years

    Seed stage/Series A Investor as part of Sequoia’s Scout Program.

  • Peloton Interactive Graphic

    SVP | Global Head of Marketing, Communications & Membership

    Peloton Interactive

    - 2 years

    Forbes #1 Most Influential CMO.

    Led Membership (subscription business), Community, Brand, Product Marketing, Global Marketing, Consumer Strategy & Insights, Acquisition, Media, Lifecycle Marketing, Communications, and Creative.

    Co-Executive Sponsor of Black@Peloton

  • Pacific Gas and Electric Company Graphic

    Board of Directors

    Pacific Gas and Electric Company

    - 1 year 8 months

    PG&E is one of the largest combined natural gas and electric energy companies in the United States. The company provides natural gas and electric service to approximately 16 million people throughout a 70,000-square-mile service area in northern and central California.

    Served on People & Compensation and Nomination & Governance committees.

  • Carbon Graphic

    CMO | Chief Marketing & Communications Officer

    Carbon

    - 2 years

    Led global marketing, communications, and inside sales organizations.

  • NeuBridges

    NeuBridges

    7 years

    • NeuBridges Graphic

      Co-Founder & Investor

      NeuBridges

      - 7 years

    • NeuBridges Graphic

      CEO | Chief Executive Officer

      NeuBridges

      - 2 years

      NeuBridges is an international marketing, strategy, and innovation consulting firm that brings the best practices of Silicon Valley to growth markets.
      Clients include: GE, Stanford University, Experience Point, Sub Rosa, and The Tony Elumelu Foundation.

  • GE Graphic

    CMO | Chief Marketing Officer, Business Innovations & GE Ventures

    GE

    - 1 year 6 months

    San Francisco Bay Area

  • Apple Graphic

    Global Head of Demand Generation, FileMaker

    Apple

    - 2 years 5 months

    Led worldwide team responsible for strategic marketing:
    -demand generation and sales enablement
    -content marketing
    -communications
    -brand and advertising
    -digital marketing, advocacy, and social media
    -strategic partnerships, partner management, and channel marketing

  • Apple Graphic

    Finance & Strategy, iPhone Business Worldwide

    Apple

    - 4 months

  • Goldman Sachs Graphic

    Head of Marketing & Strategy, Global Liquidity Management Business

    Goldman Sachs

    - 2 years 3 months

Education

Honors & Awards

  • CNBC Changemaker

    CNBC

    CNBC Changemakers honors 50 women who are transforming business, the economy, and society. These women are breaking down barriers and inspiring their teams, their customers and the world.

  • Business Insider - Most Innovative CMO

    Business Insider

    Recognized as one of the 34 most innovative CMOs of 2024

  • Forbes CMO Hall of Fame

    Forbes

    Dara was inducted into the Forbes CMO Hall of Fame. She is the first Black person to receive this honor.

  • Business Insider - Most Innovative CMO

    Business Insider

    Recognized as one of the 25 Most Innovative CMOs in the world.

  • Forbes - World's Most Influential CMO

    Forbes

    Recognized as one of the 50 Most Influential CMOs in the World.

  • Forbes - World’s Most Influential CMO

    Forbes

    Ranked and recognized as #1 on the 2022 Forbes World’s Most Influential CMOs List. List is based on a weighted aggregate of 12 indicators, spanning personal impact on brand awareness, brand performance and industry and internal influence.

  • Forbes - 50 of the Most Entrepreneurial CMOs

    Forbes

    The Forbes Entrepreneurial CMO list recognizes the 50 marketing chiefs whose entrepreneurial spirit and actions are helping transform not only their brands but marketing, commerce and, often times, culture itself.

  • Forbes - World’s Most Influential CMOs

    Forbes

    Recognized as one of the Top 3 Most Influential CMOs in the World.

  • Adweek Brand Genius

    Adweek

    Spotlights 10 Marketers with the best work in marketing and brand-building.

  • Adweek CMO Award

    Adweek

    The pandemic presented opportunities for some sectors and challenges for others—but across the board, it was up to CMOs to navigate the uncharted marketing waters, as well as consumers’ calls for representation and sustainability. Adweek's 2021 CMO Award winners were those whose innovation, creativity and strategic pivots allowed brands to forge ahead and positioned them for a better future.

  • Campaign US Fearless Pioneer

    Campaign US

    This award is given each year to a fierce woman who Campaign US' editorial team believes should be lauded for her noteworthy work across the industry.

  • Forbes - World's Most Influential CMOs

    Forbes

    Recognized as one of the 50 Most Influential CMOs in the World.

  • AdWeek - Women Trailblazer

    AdWeek

    The women featured here are actively building the future they want—pursuing an end to racial and gender inequality, leveling the playing field and making room for those who might otherwise be overlooked.

  • Silicon Valley Business Journal - 40 Under 40

    Silicon Valley Business Journal

    Silicon Valley super achievers named to SVBJ's awards program honoring leaders under the age of 40.

  • Business Insider - Top 25 Most Innovative CMOs in the World

    Business Insider

    Innovation has taken a new meaning in 2020. Business Insider is recognizing CMOs and top marketing executives who are rising to the occasion; pioneering new ways of melding data and marketing; building in-house capabilities; creatively reaching consumers; finding new ways to cut costs; and turning traditional advertising on its head.

  • Advertising Hall of Achievement

    American Advertising Federation

    The Advertising Hall of Achievement has long been the gold standard in recognizing top advertising thought leaders age 40 and younger. For over 25 years, the Advertising Hall of Achievement, remains the premier industry event to recognize young, talented individuals who are making a significant impact in the advertising industry and through philanthropic work in their communities.

  • Business Insider - CMO To Watch

    Business Insider

    Business Insider is recognizing CMOs rethinking the status quo and reshaping marketing.

  • Marketers That Matter

    The Sage Group

    Two Marketers That Matter Awards for Driving Growth and Marketing Campaign.

  • B2B Marketer of the Year

    The Drum

    The Drum, one of the largest marketing platforms in the world, recognizes the leading B2B marketer of the year producing exciting and innovative work.

  • Forbes CMO Next - 50 Marketing Chiefs who are redefining the role and shaping the future

    Forbes

    Today Forbes launches CMO Next, an unprecedented and definitive list of 50 CMOs who are redefining the CMO role and who embody all that the role is becoming, can be and will be in the future. Through qualitative research tapping into the expertise of industry watchers as well as Forbes’ editorial industry knowledge, the list features 50 people who have reached the highest-level marketing position within a given company—CMO title or equivalent—and who are driving brand and business growth. The…

    Today Forbes launches CMO Next, an unprecedented and definitive list of 50 CMOs who are redefining the CMO role and who embody all that the role is becoming, can be and will be in the future. Through qualitative research tapping into the expertise of industry watchers as well as Forbes’ editorial industry knowledge, the list features 50 people who have reached the highest-level marketing position within a given company—CMO title or equivalent—and who are driving brand and business growth. The list highlights the individuals’ education, expertise, experience, mindset and mandate within organizations. The individuals hail from both new and emerging companies as well as legacy, established corporations.

  • AdAge - Women To Watch

    AdAge

    The 24 women on this year's list have engineered company turnarounds, forged new business models and burned down existing ones. But our Women to Watch Class of 2018 is united in another regard: They are catalysts for change within the industry and within the world at large. The marketing industry is in a unique position to shape attitudes and culture. And this year's U.S. Women to Watch are using their voices and talents to do just that. They are making an indelible mark in business while also…

    The 24 women on this year's list have engineered company turnarounds, forged new business models and burned down existing ones. But our Women to Watch Class of 2018 is united in another regard: They are catalysts for change within the industry and within the world at large. The marketing industry is in a unique position to shape attitudes and culture. And this year's U.S. Women to Watch are using their voices and talents to do just that. They are making an indelible mark in business while also making the world a better place.

  • Forbes - 9 Marketing Experts CMOs Need To Be Aware Of

    Forbes

    "These marketing gurus have hit the scene with a vengeance. They know their stuff inside and out, and they’re ready to take the industry to new, exciting levels. As a CMO, you should be sure to keep up with their blogs/websites, check them out at your nearest conference, and track their latest ideas to inspire some of your own."

  • Inc. Magazine - 30 Inspirational Women to Watch in Tech

    Inc.

    "These female tech leaders to watch in 2017 are not only some of the more admired executives and experts in the technology world. They also deliver passion and creativity to the field, helping generate innovative products and services that are disrupting numerous industries."

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