The LinkedIn Conversions API directly connects data from Funnel.io and LinkedIn. To send conversions data from Funnel.io: Step 1: Select Conversions API as your source  Step 2: Create a conversion rule Step 3: Select Funnel.io integration Step…

Conversions API conversions are connected to LinkedIn from a server or partner platform. If you choose an API integration, you need to go through the setup steps for your data source before you set up Conversion Tracking for your conversions. …

With Conversions API, you can connect both your online and offline data to LinkedIn so you can see how your campaigns influenced actions taken on your website, sales completed over the phone, or leads collected in-person at an event. Using…

You can set up a direct connection between your company’s server and LinkedIn using the LinkedIn Conversions API. Before you can send conversions data using Direct API To set up Direct API, you’ll need to generate your access token in Campaign…

The conversion value optimization goal helps you increase your Return on Investment (ROI) and Return on Ad Spend (ROAS) by optimizing your website conversion campaigns to deliver ads to members most likely to return the greatest value per conversion…

With LinkedIn Conversion Tracking, you can share your important customer actions with LinkedIn to better understand how your ads helped drive conversions. There are three main types of conversions for Conversion Tracking: Insight Tag…

The LinkedIn Conversions API directly connects data from Google Tag Manager and LinkedIn. Prerequisites Before you set up your Google Tag Manager (GTM) integration in Campaign Manager, you’ll need to: You might also need your LinkedIn API access…

To integrate Google Tag Manager with Conversions API, you might need your LinkedIn API access token to complete your set up. To find your LinkedIn API access token: To authenticate or reauthenticate your token in Google Tag Manager: Related tasksSet…

Use the conversion value optimization goal for your website conversions campaign to deliver ads to members most likely to return the greatest value per conversion. Prerequisites Before you create your campaign, we recommend taking the following…

After you share your CRM data from Business Manager with Campaign Manager, we’ll auto-create conversions for you based on Leads, Qualified Leads, or Contacts from your CRM data. We’ll then automatically assign those conversions to campaigns that…

The LinkedIn Conversions API directly connects data from Segment and LinkedIn. To connect to Segment, go to their website and follow their Conversions API instructions to set up your connection and start sending conversion data to LinkedIn. When you…

The LinkedIn Conversions API directly connects data from HubSpot and LinkedIn. Connect to HubSpot To connect to HubSpot, go to their ads tool and use their instructions to create and sync your lifecycle stage change ad conversion events using…

The LinkedIn Conversions API directly connects data from Tealium and LinkedIn. To connect to Tealium, go to their website and follow their Conversions API instructions to set up your connection and start sending conversion data to LinkedIn. When you…

The LinkedIn Conversions API directly connects data from Dreamdata and LinkedIn. To connect to Dreamdata, go to their website and follow their Conversions API instructions to set up your connection and start sending conversion data to LinkedIn. …

When you connect to Zapier, you set up workflows called Zaps that stream conversions data to LinkedIn. Prerequisites In your Zap editor, the first app in your trigger setup can be any supported conversion data source that you are using to trigger a…

The LinkedIn Conversions API directly connects data from Supermetrics and LinkedIn. To send conversions data from Supermetrics: Step 1: Select Conversions API as your source  Step 2: Create a conversion rule Step 3: Select Supermetrics…

The LinkedIn Conversions API directly connects data from Adobe and LinkedIn. To send conversions data from Adobe:  Step 1: Select Conversions API as your source  Step 2: Create a conversion rule Step 3: Select Adobe integration Step 4:…

The LinkedIn Conversions API directly connects data from Factors.ai and LinkedIn. To send conversions data from Factors.ai: Step 1: Select Conversions API as your source  Step 2: Create a conversion rule Step 3: Select Factors.ai integration…

The LinkedIn Conversions API directly connects data from Hightouch and LinkedIn. To send conversions data from Hightouch: Step 1: Select Conversions API as your source  Step 2: Create a conversion rule Step 3: Select Hightouch integration Step…

The LinkedIn Conversions API directly connects data from Make and LinkedIn. To send conversions data from Make: Step 1: Select Conversions API as your source  Step 2: Create a conversion rule Step 3: Select Make integration Step 4: Review and…

You can connect Zapier directly from LinkedIn with the selected third-party apps listed below to automatically connect your data to Campaign Manager. Use Zapier to set up integrations with: HubSpot Salesforce Marketo …

With Conversions API, you can connect both your online and offline data to LinkedIn so you can see how your campaigns influenced actions taken on your website, sales completed over the phone, or leads collected in-person at an event. Conversions API…

Simplify your conversion setup by sharing your Conversions API conversion rules across your ad accounts with Business Manager. When you share conversions across your accounts, you can:Simplify your conversions setup and save time - Sharing across…

CSV conversions are connected to LinkedIn using a CSV file that you manually upload. If you choose to upload a CSV file, a few things to keep in mind: Data will need to be updated regularly using the CSV template. We recommend daily or weekly…

You can use tag management systems, like Google Tag Manager, to manage multiple tags added on your website in one place for conversion tracking. When you use Google Tag Manager, you'll need to: Before you set up event-specific conversion…

You can use Insight Tag conversions, also known as online conversions, to track conversions that happen on your website. For example, a member account clicks on an ad that leads to your website and then fills out a form for a demo request. Insight…

With Website Actions, you can set up new conversions and build retargeting audiences without requiring additional setup or code. Using the Insight Tag, Website Actions automatically collects and tags the actions potential buyers perform on the web…

You can send dynamic conversion values for event-specific conversions with your Insight Tag using dynamic parameters. Dynamic conversion values give you the flexibility to adapt your conversion value to changing business conditions and customer…

When you’re setting up your conversion in Campaign Manager, you can assign your conversion a monetary value to help you track actions more effectively and better understand your campaign’s impact. When you assign a conversion value, you can learn…

A conversion window, also known as a lookback window, is the timeframe for when conversions are attributed to a LinkedIn Ad. Advertisers can customize their conversion windows based on their reporting preferences. LinkedIn records conversions within…

LinkedIn Conversion Tracking provides you with additional reporting to better understand the actions member accounts take after viewing or clicking on your ad. Page load (sitewide) conversions are counted when LinkedIn members visit pages on your…

Manually upload a CSV file of your conversion data directly into Campaign Manager. You can download the CSV template, or you can find it in Campaign Manager. Before you choose to use a CSV file for uploading data A few things to keep in mind about…

LinkedIn Conversion Tracking gathers insights into conversions of your LinkedIn Ads campaigns, giving you the ability to measure the impact of your ads. Related tasksSet up Conversion Tracking for Insight Tag conversions Get started with LinkedIn…

When you set up conversion tracking to measure the results of your LinkedIn ads, you need to choose a conversion event type. Select the conversion type that best describes the action your website or app visitors will complete…

Use the Signals Manager page in Campaign Manager to manage your campaign measurement by reviewing the data sources connected to your account, reviewing your conversions, connecting to third-party data sources using our source catalog, and getting a…

Switch an event-specific image pixel conversion to an event-specific Insight Tag conversion to allow first-party cookies to be reported for conversions. To edit your conversion to an event-specific Insight Tag conversion:  Keep in mind the …

Tag permissions allow multiple ad accounts to use the same Insight Tag on campaigns for conversion tracking, website retargeting, and asset copying. For example, two different teams in your company advertise on LinkedIn and use separate accounts…

To use certain LinkedIn features like website audiences or Conversion Tracking, an Insight Tag needs to be incorporated as a component of your website's pages. To use a tag management partner to install and manage your Insight Tag, you'll need your…

When you choose to manually upload your external offline data to Campaign Manager, you’ll need to use our CSV template. Manual upload best practices To ensure that your CSV upload is successful, follow these document best practices: File type…

If your Insight Tag or image pixel conversions aren’t showing as Active in Campaign Manager, we recommend going through the following steps to make sure your conversions are set up correctly.   Check that your conversions are set up…

The LinkedIn Insight Tag helps you measure actions taken on your website, like filling out a form or downloading content, after one of your ads is viewed or clicked on. It can also help you retarget member…

The LinkedIn Insight Tag records conversions based on the rules you implement when setting up your conversion tracking actions. However, the conversion data recorded may not match what you see on other third-party reporting platforms (example:…

Event-specific conversions help you track actions, such as a button click, taken on your website after your ad has been displayed. When you choose event-specific conversions, you might need to install code that contains a conversion ID on your…

You can manually upload your offline conversions data using our CSV template or using a partner integration. When you use a partner, they'll automatically send your offline conversions data to Campaign Manager. You can choose from one of…

Download detailed conversion performance and conversion ad performance metrics for your campaign groups, campaigns, and ads in a CSV file from Campaign Manager. To export a conversion report at the campaign group, campaign, or ad level: Learn more…

After creating a new conversion, you can add it to an existing campaign to measure conversions for your ads. Conversions can’t be reported for ads displayed before the conversion was added to the campaign. To add conversions to existing Classic…

You can view and edit your ad account’s conversions from your Conversion Tracking page in Campaign Manager. To edit your conversions in Campaign Manager:  Related tasks Learn more Go to your ad account in Campaign Manager. Click Measurement on…

You can delete your ad account’s conversions from your Conversion Tracking page in Campaign Manager.  To delete a conversion:  Related tasks  Set up LinkedIn Conversion Tracking  Review and edit your LinkedIn conversions in…

Check the status of your conversions to better understand the signals received from your website.  Find your conversion status To find your conversion status:  Conversions API statuses - When you click the status in the table you can see…

When Conversions API events are streamed to LinkedIn, we evaluate the signal quality, which is the effectiveness of matching the event to a LinkedIn profile. Signal quality is important to consider, since it can help increase conversions and improve…

We generally measure conversions for each LinkedIn member who takes an action on your ad. However, to protect member privacy and evolve with industry-wide privacy changes, we are evolving the way we measure conversions. To capture as many…

Tag management systems allow you to deploy and manage multiple tracking tags implemented on your website without requiring software coding. You can add the LinkedIn Insight Tag to your tag management system to control all your tags and use features…

When setting up your conversions, you can select how each ad interaction is credited for a conversion across multiple campaigns. For most conversion types, we use the last-touch attribution model. This means, if a member converts multiple times…

At LinkedIn, we want to provide a simple and efficient experience for our members. From time to time, we review our set of features to evaluate how they're being used. Part of this process includes evolving our products to ensure the best experience…

To capture the most conversions possible, we use multiple methods to track conversions for your LinkedIn ads. To protect member privacy, we limit our processing of third-party member data. One way that we protect user privacy when tracking…

When creating your website audiences, you may wish to see or target all of your website visitors or subsets of your visitors. For conversion tracking, you will need to specify which pages of your site you would like to count as a conversion. You can…

In Campaign Manager, you can see the following metrics in the Conversion & Leads view at the campaign groups level, campaign level, and ads level to help you understand your conversion performance. To find your Conversions & Leads view, go…

When setting up your conversion tracking methods, we recommend that you send events through both a website tag, such as the Insight Tag or the image pixel, and Conversions API for increased reliability and a more complete view of the customer…