At LinkedIn, we want to provide a simple and efficient experience for our members. From time to time, we review our set of features to evaluate how they're being used. Part of this process includes evolving our products to ensure the best experience for our members and customers so that we can continue to invest in the resources that matter most.
Offline and Online Conversions at LinkedIn are being updated to provide even more ways to connect your key business outcomes to LinkedIn. Now, instead of Offline and Online Conversions, you’ll create Insight Tag conversions or Conversions API or CSV conversions.
- Insight Tag conversions, also known as online conversions, are conversions that happen on your website. For example, a member clicks on an ad that leads to your website and then fills out a form for a demo request.
- Conversions API or CSV conversions are connected to LinkedIn from an external source, such as a server, partner platform, or manual CSV list. These conversions can take place anywhere, both online (on your website) or offline (on a phone call, in-store, or at a live event).
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