Authentic Brands Group’s cover photo
Authentic Brands Group

Authentic Brands Group

Retail Apparel and Fashion

NY, New York 127,406 followers

Authentic is the world’s largest sports and entertainment licensing company.

About us

Authentic Brands Group (Authentic) is a unified platform that integrates M&A, licensing, brand strategy and digital innovation to unlock the power of its global portfolio. It connects iconic sports, lifestyle, entertainment and media brands with best-in-class partners to optimize long-term value in the marketplace. Authentic owns more than 50 global brands, generating approximately $32 billion in annual retail sales. These brands have a significant presence in 150 countries, with more than 13,000 freestanding stores and shop-in-shops, as well as 400,000 points of sale worldwide. Authentic’s portfolio of globally recognized brands includes Shaquille O’Neal, David Beckham, Reebok, Champion, Nautica, Elvis Presley, Marilyn Monroe, Sports Illustrated, Eddie Bauer, Aéropostale, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Quiksilver, Billabong, Sperry, Hunter and Ted Baker. Through its joint venture with Saks Global, Authentic Luxury Group (ALG), it drives growth for luxury and accessible luxury brands, including Barneys New York, Judith Leiber, Hervé Léger, Vince, Neiman Marcus, Saks Fifth Avenue and Saks OFF 5TH. For more information, visit authentic.com.

Website
https://corporate.authentic.com/
Industry
Retail Apparel and Fashion
Company size
201-500 employees
Headquarters
NY, New York
Type
Privately Held
Founded
2010

Locations

Employees at Authentic Brands Group

Updates

  • Experience the life and legacy of a cultural icon like never before. Elvis Evolution is a groundbreaking immersive event that brings audiences face to face with the defining moments of Elvis Presley’s career—both legendary and personal. Housed at the London Excel Waterfront, the exhibit blends live performances, cutting-edge technology and rare personal footage alongside unique touches like a retro diner, Blue Hawaii bar and an “All Shook Up” afterparty. Opening to the public on Friday, July 18, this one-of-a-kind experience promises to be a highlight of London’s summer cultural calendar.

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  • Authentic Brands Group reposted this

    View organization page for Revlon

    557,199 followers

    📣 Today marks another major Revlon milestone! We are proud to introduce the newest fragrance pillar from Juicy Couture -- Just Moi, made for the confident, expressive woman who lives by her own rules. Building on the legacy of the iconic Viva La Juicy collection, Just Moi ushers in a vibrant 🌟 new chapter that honors our heritage while speaking directly to a new generation. Our new fragrance invites wearers to be bold, leave their mark, and embrace their individuality. 📰 You can learn more about Just Moi in Glossy https://lnkd.in/ejBducqA #JustMoi #teamRevlon #fragrances Authentic Brands Group

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  • Introducing Just Moi—the latest addition to the Juicy Couture fragrance portfolio, blending the iconic spirit of Viva La Juicy with a modern twist of indulgence and fearless self-expression. Created by master perfumers Gabriela Chelariu and Alexis Grugeon, the bold new scent features notes of magnolia, cacao blossom, plum nectar and warm musk. Designed for the woman who lives by her own rules, Just Moi inspires confidence and individuality while embracing a new generation of beauty consumers.

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  • Angel Reese has officially revealed her first signature basketball sneaker with Reebok. Introducing, the Angel Reese 1. Debuting soon in the bold “Diamond Dust” colorway, the shoe features iridescent hues that reflect the grit and glam Reese brings to the game. Built to shine on the court and evolve for the streets, it captures the strength and spirit of today’s modern athlete. Stay tuned.

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  • Lucky Brand has teamed up with Warner Bros. Discovery Consumer Products for a limited-edition capsule inspired by the world’s most iconic DC superhero, Superman. The gender-neutral capsule features elevated essentials—including graphic tees, hoodies, a sweater and a vintage-inspired jacket—boldly showcasing the legendary Superman “S-Shield.” The collection launches in time for DC Studio’s highly anticipated film “Superman,” from writer, director and producer James Gunn, premiering in theaters and IMAX nationwide on Friday, July 11, as well as internationally beginning Wednesday, July 9, distributed by Warner Bros. Pictures.

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  • Brooks Brothers and Prince are teaming up for a co-branded capsule that channels the bold, graphic energy of 1990s tennis culture. The limited-edition collection features polos, rugby shirts, graphic tees, track sets and more. Inspired by the brands’ rich archives, the capsule reflects a dynamic moment in fashion history when tennis style met street culture, creating a distinctly nostalgic yet modern aesthetic. Each piece offers a fresh interpretation of heritage silhouettes with vintage-inspired graphics and functional materials made for on and off the court.

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  • Hunter Boots Ltd has teamed up with U.K-based luxury label Represent for a Western inspired collection that redefines rugged style. Leading the way is the Cowboy Wellington boot, a fresh take on Hunter’s signature boot paired with Represent’s iconic vintage-washed tees, hoodies and classic accessories. The new capsule blends heritage craftsmanship with cowboy-inspired design—perfect for summer festival season.

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  • Pantone unveiled the Marilyn Monroe Collection Palette—an inspiring tribute to a cultural icon whose influence continues to shape fashion, beauty and business. From hot pinks to red and gold, each shade in the palette draws directly from Monroe’s iconic persona and style evolution, launching a yearlong celebration of her legacy as both a global icon and pioneering entrepreneur for a new generation.

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  • Congratulations to basketball legend Shaquille O’Neal who is set to be honored with a star on the Hollywood Walk of Fame! As a four-time NBA champion, Hall of Famer and global media personality, O’Neal’s influence extends far beyond the basketball court. He joins a distinguished group of 35 honorees celebrated for their impact in film, television, music, theatre and sports entertainment. The recognition not only highlights his iconic athletic achievements but also underscores his lasting cultural relevance, entrepreneurial success and philanthropic efforts.

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Funding

Authentic Brands Group 5 total rounds

Last Round

Private equity

US$ 500.0M

See more info on crunchbase