Introducing Just Moi—the latest addition to the Juicy Couture fragrance portfolio, blending the iconic spirit of Viva La Juicy with a modern twist of indulgence and fearless self-expression. Created by master perfumers Gabriela Chelariu and Alexis Grugeon, the bold new scent features notes of magnolia, cacao blossom, plum nectar and warm musk. Designed for the woman who lives by her own rules, Just Moi inspires confidence and individuality while embracing a new generation of beauty consumers.