Upfluence

“LinkedIn is for serious business people”... said no cookie brand in 2025. 🍪 (pssst Sweet Loren's) From promoting B2B SaaS to… baking snacks and selling mattresses?? The LinkedIn glow-up is real. In this episode of Ready Set Click, Hootsuite’s Eileen Kwok breaks down why B2C brands like Sweet Loren's are thriving on LinkedIn. #influencermarketing #LinkedInMarketing

Want to be successful at creator marketing? Design an experience, not just a product. Because no one’s sharing your beige box and basic copy on TikTok. Kevin CREUSY says think catchy packaging, VIP treatment for creators, and vibes that scream "screenshot this." #CreatorMarketing #InfluencerTips #Upfluence

Brands, your competitors are prepping for Prime Day like it’s the Super Bowl. You? You’re still figuring out how many days it is this year. (It’s 4. 😬) 🛒 Prime Day 2025 is longer than ever! So we made you a cheat sheet: 7 strategic (and actually doable) steps to help you win. No vague advice. No “just post a Reel!” nonsense. Swipe through 👉 Read and download the full guide for FREE here https://lnkd.in/eU4Z6pWJ #PrimeDay2025 #InfluencerMarketing #Ecommerce #Upfluence

PSA: LinkedIn influencers are not sipping matcha and filming GRWMs all day. They're running teams. Launching companies. Responding to your email at 10pm. As Eileen Kwok from Hootsuite puts it, working with LinkedIn creators means understanding they’re professionals first, creators second. So if you're treating them like TikTokers with a Google Calendar… good luck. 😅 This is the influencer marketing shift brands need to get right in 2025. 🎧 Full podcast: This Influencer Marketing Shift Is Changing Everything in 2025 📺 Watch here → https://lnkd.in/eTMvTTsj #InfluencerMarketing #LinkedInCreators #Upfluence

So Facebook renamed all videos “Reels” now. Pinterest wants to be Google. Reddit’s still... Reddit-ing. Snapchat is thriving (surprise!) ...and apparently you’ve been putting your links in the wrong place this whole time. Basically: the platforms changed the rules again, but don’t worry, we read through it all so you don’t have to. Here’s what actually matters this week #SocialMediaNews #InfluencerMarketing #Upfluence

If you're a public figure (or even just TikTok famous), messing up online can land you in hot water... fast! Because when it comes to cancel culture… the internet does not hand out second chances easily. But as Vivien Garnès breaks it down in our latest video, there are levels to getting cancelled. What matters most is how you handle it. So… are you Team Cancel Culture? Or should we start a movement to Cancel Cancel Culture? Let’s talk in the comments (before someone cancels us for this post 😅) #CancelCulture #Upfluence

Influencer marketing is evolving and so should your strategy. In the latest episode of CMO Convo, I sat down with Tanya Alain, VP of Marketing at Upfluence, to unpack how influencer marketing is shifting from a brand awareness play to a real revenue engine, especially in B2B. From L'Oréal to leading growth at Upfluence, Tanya brought powerful insights on how influencer marketing is evolving: From vanity metrics to value-driven. ↳ It’s no longer about impressions and reach. Influencer marketing is now a performance-driven channel that fuels growth and sales. Where brand meets revenue. ↳ The creator economy sits at the intersection of brand storytelling and ROI. Marketing leaders need to navigate both worlds. B2B is human-led. ↳ B2B influencer marketing is rising because organizations don’t make the purchase, it's the people that do. And those people are on LinkedIn, TikTok, and Instagram. As Tanya put it: “Although CEOs might not always understand influencer marketing, they understand money, and they want to know: for every dollar they put in, what are they getting out of it?” 🎧 Listen to the full episode here →  https://lnkd.in/dfk49Npx 🖥️ Watch it on video here →  https://lnkd.in/dgYrQC6U

👀 You’ve heard of BlueSky… but do you actually know how it works? Hint: You control the algorithm, not the other way around. 🎙️ Dive deeper in our latest podcast episode; Bluesky EXPLAINED: The Twitter Killer No One’s Talking About https://lnkd.in/eknAbKmP #Podcast #Bluesky #Twitter #X #Upfluence

Influencer marketers, we’ve got: 🚨 a $150M lawsuit, 🤖 Google indexing your IG selfies, and 🇺🇸 TikTok still playing legal dodgeball. 🧘♀️ If you work in influencer marketing, social media, or just blindly trust a girl in leggings with a ring light, you’ll want to read this. #InfluencerMarketing #SocialMediaNews #Upfluence

📢 Influencers are promoting your product. ❌ Your website says "sold out" 😡Your audience? Furious. 🍿Here’s what brands can learn from the Oner Active drama with Vivien Garnès and Tanya Alain. #InfluencerMarketing #SocialMediaMarketing #Upfluence