TikTok

📣 NEW REPORT: 7.5M U.S. businesses on TikTok employ 28M+ workers. TikTok partnered with Oxford Economics to understand how U.S. businesses and workers engage with and benefit from the platform. Findings are based on: ✅ Survey of 1,000 US businesses using TikTok ✅ TikTok’s proprietary business data ✅ US Census Bureau estimates THE TAKEAWAY: TikTok has become essential for U.S. businesses of all sizes to grow, scale, and reach new customers. 🔎 Explore the full report: https://brnw.ch/21wRfAN #LifeAtTikTok

This is Pride at TikTok. 🌈 Throughout June, our global community came together to celebrate identity and connection. From Tokyo to Brazil, Madrid to Mexico, London to Singapore, and cities across the US, we proudly honored LGBTQ+ stories, history, and joy. Swipe to see how our teams celebrated Pride around the world! 👉 #LifeatTikTok #PrideMonth

TikTok Sans, our very own font, is now yours to use on and off TikTok. The bespoke typeface is free for everyone as we continue to empower creators around the world. 🌎 Inspired by and made for our global community, TikTok Sans blends with your go-to fonts, giving you the flexibility to create high-quality videos with that signature TikTok look and feel. Step 1: Download TikTok Sans here: https://brnw.ch/21wU1x1 Step 2: Create content with a TikTok spark ✨

This Pride, we’re honouring the voices of Team TikTok that make us stronger. When people feel safe to show up fully, they bring ideas that challenge norms, build community, and shape a more inclusive platform for everyone. ❤️ Because authenticity fuels innovation. And belonging? That’s where bold, joyful impact begins. Swipe to read how Baron and Pride Employee Resource Group (ERG) Leader Robyn embrace their identities and inspire meaningful change, both at work and beyond. 👉 Discover more about how the LGBTQIA+ community on TikTok is shaping culture, building solidarity, and driving change, on and off the platform: https://brnw.ch/21wTEam #LifeAtTikTok #PrideMonth

What does it take to revolutionize livestreaming? For TikTok LIVE, it starts with culture, innovation — and a standout team in Mexico City leading the charge across Latin America. “We’re always thinking about what’s next, what else we can achieve, and how we can continue to innovate.” – TikTok LIVE Leader, Yuan Li Discover how this passionate, cross-cultural team is shaping the future of digital content. 📖 Read the full story: https://brnw.ch/21wTv6N

🔐 Reusing Password123! might cost you more than you think. Account takeovers (ATOs) are on the rise — and no, it’s not always the platform’s fault. Here’s how it usually happens: 🎟️ A random site (like a concert ticket service) gets hacked 🔓 Your reused password gets leaked 🤖 Hackers try it on platforms like TikTok — and sometimes, it works So even if TikTok isn’t breached, your account could still be at risk. 🔎 Learn how you can protect yourself — and what TikTok is doing in response: https://brnw.ch/21wSR0P

Africa isn’t the next frontier for digital ads - it’s the now. And this team is leading the charge. Meet Farah, Lindiwe, Lesi, and Zethu - the Advertising & Sales team driving TikTok’s growth across Sub-Saharan Africa. They’re empowering creators, transforming brands, and redefining digital marketing through bold ideas and close collaboration. In this interview, they share what it takes to thrive in a fast-paced, high-impact market - and why the future of storytelling is being written right here. 🔗 https://brnw.ch/21wSH8e #LifeatTikTok

As #TikTokShop continues to grow, we've stepped up the hard work we do to create a joyful and trustworthy experience for our community even more. Because we believe transparency is crucial for building trust, we published our latest Intellectual Property Rights (IPR) Report and Safety Report, which together provide a deep dive into our efforts to keep our platform secure across all our markets, old and new. Click here to read the biggest takeaways: https://lnkd.in/g-P3Fc8k #LifeAtTikTok #TeamTikTokShop

One of the things we love about being a global company is the incredible reach we have to make a difference. ❤️ For Earth Month, our TikTok offices worldwide came together to celebrate, educate, and take action for a more sustainable future. 🌏 As a platform that inspires creativity and brings joy, we know real impact starts with our people. This April, we showed what it means to think globally and act locally, with teams in Singapore, London, Los Angeles, Austin, Kuala Lumpur, Dublin, and San Jose making a difference on the ground. We also brought the energy online, offering virtual volunteering opportunities so employees around the world could get involved and contribute from wherever they are. 🌱 #EarthMonth #LifeatTikTok

What fuels your passion to create? For Bin, it's the connection between his work and the lives it touches. 🤝 This very connection is what thrives in our environment. Here, the freedom to experiment, push boundaries with cutting-edge tech, and see your ideas come to life without the red tape makes innovation and inspiration part of the everyday. #LifeatTikTok #Engineering