“Jorge lead the analytics practice at Neo during my tenure. I can honestly say that Jorge is the person who has had the most impact on my career in terms of learning something new. I was tasked with a challenging set of clients and in collaboration with him and his team we were able to bring big data to tell a great story in a succinct and measurable way. I am very grateful to have spent time working with and learning from him. His knowledge of the space combined with his passion for the work he does makes him an incredible force in our industry and someone that will always be at the very top of my list to work with again. ”
Activity
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Just read this excellent piece from The Drum featuring Waitrose & Partners, Google & Boston Consulting Group (BCG), all about the long, messy but…
Just read this excellent piece from The Drum featuring Waitrose & Partners, Google & Boston Consulting Group (BCG), all about the long, messy but…
Liked by Jorge Ruiz
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After years of being a power user (and unofficial Pinterest evangelist), I’m thrilled to share that I’ve joined Pinterest as Senior Manager…
After years of being a power user (and unofficial Pinterest evangelist), I’m thrilled to share that I’ve joined Pinterest as Senior Manager…
Liked by Jorge Ruiz
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🕺🏼Entertaining ads drive brand and conversion lift, who’d have thought it? 🎶 Ever since joining TikTok I’ve wanted to prove the value of…
🕺🏼Entertaining ads drive brand and conversion lift, who’d have thought it? 🎶 Ever since joining TikTok I’ve wanted to prove the value of…
Liked by Jorge Ruiz
Publications
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TMRE TV - Online Video Interview
The Market Research Event
Video Interview with TMRE on what I advice clients to consider for great Advertising Effectiveness research
Other authors -
Honors & Awards
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Certificate Winner, Innovation Award, ARF Great Mind Awards 2013
The Advertising Research Foundation
http://www.thearf.org/great-mind-13.php
Languages
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Spanish
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Recommendations received
1 person has recommended Jorge
Join now to viewMore activity by Jorge
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An epiphany I had about digital advertising came from reading The Man Who Solved The Market, about Jim Simons and the founding of Renaissance…
An epiphany I had about digital advertising came from reading The Man Who Solved The Market, about Jim Simons and the founding of Renaissance…
Liked by Jorge Ruiz
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I've always viewed the marketing leadership role for consumer products (be it CMO, Director of Growth, etc.) as the coordinator of a complex system…
I've always viewed the marketing leadership role for consumer products (be it CMO, Director of Growth, etc.) as the coordinator of a complex system…
Liked by Jorge Ruiz
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Excited that Rockerbox and Meta are integrating. With this integration (which is coming soon) we'll be sending Rockerbox's measurement data back into…
Excited that Rockerbox and Meta are integrating. With this integration (which is coming soon) we'll be sending Rockerbox's measurement data back into…
Liked by Jorge Ruiz
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TikTok helped Coca Cola achieve 2.01% sales lift and £7.38 iROAS across their drinks portfolio during the Summer of Sports, as measured by LiveRamp.…
TikTok helped Coca Cola achieve 2.01% sales lift and £7.38 iROAS across their drinks portfolio during the Summer of Sports, as measured by LiveRamp.…
Liked by Jorge Ruiz
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Today, I’m beyond proud to share the release of TikTok Canada’s Economic Impact Report, a powerful look at how TikTok is fueling real economic…
Today, I’m beyond proud to share the release of TikTok Canada’s Economic Impact Report, a powerful look at how TikTok is fueling real economic…
Liked by Jorge Ruiz
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A rising tide lifts all boats... I think Henry Innis hit on something in this piece, which is that - regardless of whether advertisers are actually…
A rising tide lifts all boats... I think Henry Innis hit on something in this piece, which is that - regardless of whether advertisers are actually…
Liked by Jorge Ruiz
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When it comes to measurement, incrementality is the gold standard! ⭐️ By quantifying the additional lift driven solely by an ad campaign — whether…
When it comes to measurement, incrementality is the gold standard! ⭐️ By quantifying the additional lift driven solely by an ad campaign — whether…
Liked by Jorge Ruiz
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great sales leader role opportunity. Check it out:
great sales leader role opportunity. Check it out:
Shared by Jorge Ruiz
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I’m hiring! (But not thru DMs or my LinkedIn Inbox. Pls apply to thru link, thank you for understanding!) https://lnkd.in/exjaF7Mw
I’m hiring! (But not thru DMs or my LinkedIn Inbox. Pls apply to thru link, thank you for understanding!) https://lnkd.in/exjaF7Mw
Liked by Jorge Ruiz
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I had the opportunity to talk about the Creator Economy in Cannes throughout my time there (translation: I ran my mouth to anyone who would listen)…
I had the opportunity to talk about the Creator Economy in Cannes throughout my time there (translation: I ran my mouth to anyone who would listen)…
Liked by Jorge Ruiz
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