Omnicom Media Group

Our Cannes Lions 2025 Wrap Report encompasses over 60 sessions spanning five days. Discover how brands are mastering marketing in 2025 with AI-powered commerce, culture-shaping content, and purpose-driven strategies that deliver results.   Here are some sneak peeks: - Creator economy meets data-driven livestream shopping that converts scrolls into sales. - OMD walks away as Media Network of the Year with 83 Lions in tow.   Flip through online for an interactive look, or grab the PDF for keeps. Your next wave of transformation starts here: https://lnkd.in/etj9AZp2

At The Studio in The Omnicom Space, Pinterest’s Julie Towns and OMD’s Ben Hovaness explored how the launch of Pinterest's Visual Search is reshaping the platform experience, making it more personalized and driving diverse user experiences.     With Gen Z leaning into hyper-authentic trends, Pinterest’s visual language model helps brands show up in the right moments, with the right message. From feed management to targeting, Pinterest’s tools take your creative and goals, then deliver them to the right audience, without the need for constant optimization.    Watch the full video below and learn more about Pinterest’s approach to discovery here: https://lnkd.in/gbgJfVGg   #PinterestPartner #CannesLions #AIForBrands #TheOmnicomSpace #TheStudio

Omnicom Media Group and PayPal have partnered to strengthen retail media capabilities through PayPal Offsite Ads. This solution enables brands to curate inventory across live streaming TV using the PayPal Transaction Graph, powered by the Magnite Platform.   At Cannes Lions, during a session at The Studio at The Omnicom Space, Johan Boserup (Omnicom Media Group) and Dr. Mark Grether (PayPal) explored how this partnership brings together PayPal’s cross-merchant transaction data with Omnicom’s Omni open operating system. The result: clients can optimize bids on live and pre-recorded streaming inventory based on real purchase behavior, driving stronger audience engagement.   Watch “Connecting to Commerce with PayPal” below and learn more about the partnership here: https://lnkd.in/eSvwjHFy #TheStudio #TheOmnicomSpace #RetailMedia #DataDriven #BeOMG #PayPal #LiveStreamingTV

In this session, captured at The Studio at The Omnicom Space in Cannes, Johan Boserup (OMG) and Monique Pintarelli (X) share how X’s trend API with OMG’s Omni audience data and creator intelligence are combining to bring brands live, relevant content — allowing them to tap into trends in real time. Watch “Powering Live Conversations with X” below and learn more about the announcement here: https://lnkd.in/eSvwjHFy #TheStudio #CannesLions2025 #TheOmnicomSpace #BeOMG #X #OmniPlatform #RealTimePlanning #LiveMedia

Beauty Co-Lab CEO, Delphine Fabre-Hernoux, co-delivered a standout session at Cannes Lions International Festival of Creativity 2025 alongside Reddit for Business, diving into the intersection of beauty, innovation, and community.    Delphine shared thoughtful perspectives on how data-informed creativity is shaping not only the future of beauty but the future of brand storytelling at large.    Discover more here: https://lnkd.in/e4bnGXAM   #BeOMG #BCL #CannesLions2025 #Reddit #ConnectedCulture

In this Cannes Lions OMC Studio Session, Joanna O'Connell (OMG), Harriet Perry (OMG UK), and Sarah Jones (Sky Media) reveal how ‘Sports Surge’ is transforming the way brands connect with high-attention moments in live sports via Sky Go, powered by The Trade Desk. This OMG and Sky partnership delivers pre-roll ads as viewers tune in, enabling brands to engage during peak moments. Watch “Sports Surge and Sky Media” below and learn more about the announcement here: https://lnkd.in/ePNSvrjX #SportsSurge #LiveMedia #SkyMedia #Programmatic #BeOMG #TheStudio #TheOmnicomSpace #CannesLions #HighAttentionMoments  

Dan Clays, CEO of Omnicom Media Group EMEA and President of the 2025 Cannes Media Lions Jury, reflects on what set this year’s winners apart — and what they say about where the industry is headed. From AI used beyond the “just because,” to the power of live content to deliver high-reach, high-impact moments that engage audiences in new ways — this year’s winning work proves that media is evolving, expanding, and stepping into its role as “the creative force, not just the creative itself.”   Read Dan’s full reflections on this year’s trends, big winners, and what lies ahead: https://lnkd.in/eukCazzE   #BeOMG #CannesLions2025 #MediaLions #MediaInnovation

With over 50,000 sports events produced by ESPN each year, The Walt Disney Company is redefining how brands connect with fans in real time. In this session from The Studio at The Omnicom Space in Cannes, Jamie Power (Disney), and Megan Pagliuca (OMG), break down how live streaming is entering a new phase of personalization, from delivering tailored ads the moment a viewer joins, to inserting dynamic creative during buzzer-beaters, overtime, or other cultural moments, powered by The Trade Desk. When attention is at its peak, so is opportunity. Watch “Get in the Game with Disney” below and learn more about the announcement here: https://lnkd.in/eUF3NG8u #The Studio #CannesLions2025 #TheOmnicomSpace #Disney #StreamingInnovation #LiveSports #AddressableMedia #BeOMG 

Join OMG at this year's Beet Retreat, where Joanna O'Connell, Chief Intelligence Officer, Omnicom Media Group will take the stage.   Beet.TV's Beet Retreat Berkshires, one of advertising’s premier gatherings for media leaders, returns on July 20-22, featuring high-level conversations with top media leaders on the changes upending today's media landscape.    Join this can't-miss conversation as Joanna shares how OMG is transforming audience intelligence into effective media planning, buying, and activation strategy. See you there: https://lnkd.in/ewhG-SSV   #BeOMG #BeetRetreat #BeetBerks

Today, influencer selection often relies on surface-level metrics, which limit genuine brand-audience connections. Omnicom Media Group, in partnership with Meta, is piloting new solutions to overcome this problem.     In The Studio at The Omnicom Space in Cannes, OMG CIO Joanna O'Connell, OMG SVP Global Head of Social Ollie Richardson, and Meta Director of Business Engineering Paul Bain discuss how leveraging real audience data through the Omni Influencer Discovery Agent and Facebook Live Partnership Ads Capability (featuring clean room-based measurement) has maximized the power of live creator influence and real-time impact.    Watch “Live Creators and Meta” below and learn more about the announcement here: https://lnkd.in/e3MHeXpE   #CannesLions2025 #TheOmnicomSpace #Meta #InfluencerStrategy #RealTimeImpact