Magnite

With digital audio ad spend projected to reach $16 billion, creative strategy has never been more important. Our latest joint research with MAGNA Global highlights how thoughtful creative execution can help improve performance in programmatic audio. Read more via Digiday: https://lnkd.in/g2v28SDU

Paramount+'s ad-supported tier is now available programmatically through Magnite. This collaboration with Paramount Australia opens the door for advertisers to reach highly engaged streaming audiences in a premium environment—with more efficiency, scale, and transparency. Read more in Mediaweek Australia: https://lnkd.in/diWAFVAf

Beet.TV's Beet Retreat Berkshires is right around the corner! On Monday, Catherine Dale, our VP, Streaming Platform, will delve into the rapidly shifting CTV advertising landscape on the Beet.TV stage, followed by an expert panel discussion with Molly Visgilio, our Lead, Enterprise Sales, on the growing importance of sell-side curation in modern digital advertising. We look forward to seeing you there: https://lnkd.in/ewhG-SSV

We’re proud to partner with Paramount Australia to bring programmatic access to Paramount+’s ad-supported tier in the market. “Magnite is dedicated to driving streaming TV innovation, and our partnership with Paramount+ will unlock access to one of Australia’s most compelling streaming platforms through our industry-leading technology offering brands a first-mover advantage,” said Yael Milbank, Managing Director, ANZ at Magnite. Read more here: https://lnkd.in/ePvq5vRR

With U.S. audio ad spend projected to reach $16 billion by 2026, getting creative right in programmatic environments is essential. Our collaboration with MAGNA Global underscores the importance of data-driven insights to help brands maximize the impact of their audio investments. Check out our joint research here: https://lnkd.in/eNPsqGNC

Yesterday, David Buonasera, our CTO, spoke on an expert panel with Operative, GlobalLogic, and EPAM Systems about how AI is reshaping creative, workflow automation, and the future of ad operations during the Amazon Web Services (AWS) Media & Entertainment, Games and Sports Monetization Symposium.

Edouard Schmidt, our Commercial Director, France, and Jellyfish's Thomas Allemand unpack the biggest opportunities in CTV ad delivery and frequency management in this latest Q&A with Minted, following their recent session at Minted's Future of TV Ads event in Paris. Read the full article here! https://lnkd.in/esT2NSB8

We are so excited to be back at Beet.TV’s Beet Retreat Berkshires in just two short weeks. Catherine Dale, our VP, Streaming Platform, will take the stage to explore the evolving CTV ad tech landscape, and Molly Visgilio, our Lead, Enterprise Sales, will join an expert panel discussion on the increasingly critical role of sell-side curation. You won’t want to miss these sessions! #BeetBerks https://lnkd.in/ewhG-SSV

CTV advertising is at a pivotal moment—and the push for greater efficiency is reshaping how buyers and sellers engage across the ecosystem, says Catherine Dale, our VP, Streaming Platform, in this lead-up interview ahead of Beet.TV’s Beet Retreat Berkshires. Watch the full video here: 

During the competitive 2024 election cycle, Allied tapped Magnite’s ClearLine to reach more voters more efficiently by directly accessing premium CTV inventory. Check out our latest case study to explore how direct supply access helps drive smarter political advertising. https://lnkd.in/gdvj-zvU