AI and data are transforming healthcare marketing, but privacy remains paramount, says Marcella Milliet Sciorra, chief marketing officer of healthcare omnichannel platform Swoop, in this interview with Beet.TV contributor David Kaplan at the Cannes Lions International Festival of Creativity, and reported by Rob. Williams. Visit Beet.TV for this video (https://lnkd.in/dsQDtKU8) and much more! #BeetCannes #CannesLions #CannesLions2025
About us
Beet.TV is the intelligence and networking engine fueling the community of business leaders across the advertising and media ecosystem. A unique catalyst of content, conversation, and community for decision-makers and industry professionals, Beet.TV is the forum for the ideas and companies shaping the future of ad agencies, CTV, Retail Media/Commerce Media, content creation/distribution, and the business of digital communications generally. Since its launch in 2006, Beet’s industry coverage has evolved constantly, matching the swift pace of advance in ad-supported digital media. While its coverage has focused on the evolution of converged television and video, it has simultaneously expanded to cover emerging sectors including social networks, programmatic, streaming, identity, commerce, artificial intelligence, media measurement, audio, out-of-home, the creator economy, and contextual advertising. That’s why Beet.TV is the root of all that’s next to come. The Essential Intelligence and Networking Hub Beet.TV’s platform is the essential intelligence and networking hub by — and for — leaders of the advertising and media community. Through one-on-one video interviews and in-person private events, Beet.TV’s global salon combines compelling insights, delivered with plainspoken directness, by the industry professionals shaping the growth of ad tech, martech, media, CTV, Retail Media, and more. The content produced by Beet.TV reaches tens of thousands of visitors and event attendees each month, creating a place where audiences gain knowledge, and where sponsors find value from the depth and breadth of our content and conversations. Outcomes for sponsors are grounded in the credible thought leadership Beet.TV is widely regarded for; which is why they generate incomparable brand awareness and direct business development.
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https://www.beet.tv
External link for Beet.TV
- Industry
- Media Production
- Company size
- 2-10 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2006
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Updates
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CVS Media Exchange (CMX) is marking its fifth anniversary this August by expanding beyond traditional retail media placements through a new collaboration with Reddit, Inc., as Kristen DiCorleto, head of marketing at CMX, says in this interview with Beet.TV at the Cannes Lions International Festival of Creativity. Special thanks to our friends at CVS Media Exchange (CMX) for sponsoring this video series. Visit Beet.TV for this video (https://lnkd.in/e9HUJjrs) and much more! #BeetCannes #CannesLions #CannesLions2025
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The race to stay competitive in retail media is heating up, and the biggest challenge is making sure smaller retailers aren’t left behind, says Regina Ye, co-founder and chief executive of adtech startup Topsort, in this interview with Beet.TV contributor David Kaplan at the Cannes Lions International Festival of Creativity, and reported by Rob Williams. Visit Beet.TV for this video (https://lnkd.in/eBa9uExK) and much more! #BeetCannes #CannesLions #CannesLions2025
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Marketers need simpler, smarter paths to audience insights, says Brian Silver, executive vice president of marketing solutions at TransUnion, in this interview with Beet.TV's Andy Plesser at the Cannes Lions International Festival of Creativity. Visit Beet.TV for this video 9https://lnkd.in/eh6DJGQW) and much more! #BeetCannes #CannesLions #CannesLions2025
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Advertiser demand for measurable results aligns with Attain’s integration into PMG’s recently announced Alli Marketplace, an app exchange that embeds partner technologies directly into marketing workflows, says Brian Mandelbaum, chief executive of Attain, in this interview with Beet.TV contributor David Kaplan at the Cannes Lions International Festival of Creativity. Special thanks to our friends at PMG for sponsoring our video series. Visit Beet.TV for this video (https://lnkd.in/duNMt8Nj) and much more! #BeetCannes. #CannesLions2025 #CannesLions
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Programmatic advertising fuels brand investment in women's televised sports, says Huda Kazi, vice president of ad technology and operations at Warner Bros. Discovery Ad Sales, says in this interview with Beet.TV's Lisa Granatstein at the FreeWheel Programmatic Summit. Special thanks to our friends at FreeWheel for sponsoring this video series. Visit Beet.TV for this interview (https://lnkd.in/d3TaGHTA) and much more! #adtech #womensports #programmaticads
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The initial gold rush for retail media has given way to challenges from fragmented markets and complex execution, emphasizing the need for a new approach to sustain growth as retailers strive to compete with Amazon, says Andreas Reiffen, chief executive of Pentaleap, in this interview with Beet.TV contributor David Kaplan at the Cannes Lions International Festival of Creativity. Visit Beet.TV for this video (https://lnkd.in/djpRTdKr) and much more! #BeetCannes #CannesLions #CannesLions2025
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CVS Media Exchange (CMX) is partnering with Reddit, Inc. to offer brands new ad opportunities within Reddit’s health and wellness communities, with a beta launch set for early Q4, says Raphaela Walsh, head of product at CVS Media Exchange (CMX), in this interview with Jon Watts at the Cannes Lions International Festival of Creativity. Visit Beet.TV for this video (https://lnkd.in/e3-DiRCD) and much more! #BeetCannes #CannesLions #CannesLions2025
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DIRECTV is betting big on Pause Ads, predicting they’ll soon be as common as commercial breaks, and has partnered with TripleLift to launch the first programmatic buying option for the ad format, says Matthew Van Houten, senior vice president of product and partnerships at DIRECTV Advertising, in this interview with Beet.TV contributor David Kaplan at the Cannes Lions International Festival of Creativity. Visit Beet.TV for this video (https://lnkd.in/eCizF6S2) and much more! #BeetCannes #CannesLions #CannesLions2025
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Despite advances in marketing tech, CMOs still struggle to prove ad ROI to CFOs, a gap Perion aims to close with its new platform, “Perion One,” which ties campaigns directly to business outcomes, says CEO Tal Jacobson, in this interview at the Cannes Lions International Festival of Creativity. Visit Beet.TV for this video (https://lnkd.in/gpJ3rDZ2) and much more! #BeetCannes #CannesLions #CannesLions2025