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goop
Personal Care Product Manufacturing
Santa Monica, California 216,110 followers
A modern lifestyle and wellness brand.
About us
goop is an indispensable resource for finding best-in-class products, tips, and experts across the beauty, fashion, food, and wellness worlds. From its award-winning beauty and fashion lines to its expansive editorial lens, goop offers the tools to live a life of ineffable beauty—filled with agency, depth, and promise. Gwyneth Paltrow began goop in the fall of 2008 as a weekly newsletter. It has expanded into a beauty, fashion, and food business that’s also known for its products, curation, podcast, TV shows, live events, and retail stores.
- Website
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https://goop.com/
External link for goop
- Industry
- Personal Care Product Manufacturing
- Company size
- 51-200 employees
- Headquarters
- Santa Monica, California
- Type
- Privately Held
- Founded
- 2008
- Specialties
- lifestyle, online media, fashion, wellness, travel, recipes, digital, culture, food, e-commerce, shopping, beauty, editorial, apparel, luxury goods, clean beauty, retail, skincare, color skincare, apparel, and luxury
Locations
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Primary
Get directions
Santa Monica, California 90403, US
Employees at goop
Updates
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An afternoon escape—no passport required. 🐚✨ We had the pleasure of welcoming EL MAR Margaritas for an elevated tequila tasting that transported us straight to the coast. Notes of sea salt, citrus, and sun-warmed agave met crystal glassware and curious palettes. What a way to elevate Taco Tuesday in the office or at home.
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Wellness that works deep. This week, we welcomed Sous La to the office for an energizing blend of XBody EMS training (yes, those microcurrents mean business) and sculpting buccal massages that left our team lifted—in every sense. Think: functional movement meets facial tension release. We’re calling it the new work-life reset. ✨
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A little midday magic at Goop 💫 We welcomed the dreamy team from Lavender and Truffles to our LA office for an indulgent ice cream flavor tasting. Think: botanical blends, unexpected pairings, and a sensory experience that left us swooning. We're still thinking about that cardamom vanilla swirl. 🍦✨
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OWL Venice dropped some treats off at Goop HQ for a nourishing moment of gut-friendly wellness. With warm bone broth tastings and take-home sips from their signature organic line, OWL reminded us that true beauty—and balance—starts from within. Rooted in Ayurvedic principles and crafted with intention, each cup was a reset in itself. 🧘 🍵
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Our friends at ALTYR lead a reiki-infused soundbath session at goop HQ — a collective pause to recalibrate, restore, and return to ourselves. Grateful for moments like these — and for the practitioners creating space for deeper healing, even in the middle of the workday. 🌿
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