E.L.F. BEAUTY

“Inclusivity is not optional. It’s fundamental—and our entire business is based on that.” – Tarang Amin, CEO, e.l.f. Beauty At e.l.f., we’ve never needed a formal DEI program to lead with inclusivity—it’s been embedded in our DNA from day one. As Tarang shares in his recent conversation with Forbes, our culture is intentionally designed to reflect every eye, lip and face. That belief isn’t just a value. It’s a growth driver. 👏 🚀 74% of our workforce are women 🚀 44% are racially and ethnically diverse 🚀 76% are Gen Z or Millennial 🚀 100% of global employees receive equity annually 🚀 Our board is two-thirds women and 44% diverse (a feat matched by only 4 other public U.S. companies) And the impact speaks volumes: 25 consecutive quarters of net sales growth and 28% YoY growth in fiscal 2025. What have we learned along the way? That inclusivity is more than a statement—it’s a business advantage. When your team reflects the community you serve, you unlock better decision-making, deeper cultural connection and a stronger, more innovative workforce. It’s not about checking boxes; it’s about creating an environment where every individual can thrive and contribute their unique perspective. That intentionality shows up not just in who we hire, but in how we show up—for our employees, our board, our community and the world we want to help shape. Thank you Emma Sandler and Forbes for spotlighting this approach. And to our incredible team and community—thank you for helping us prove that purpose and performance are not trade-offs. They’re our strategy. 💪

Last weekend, we boarded our rocketship and scaled new galaxies at Anime Expo 2025. 🚀💫 e.l.f. Cosmetics joined forces with Honkai: Star Rail, the beloved sci-fi fantasy game from HoYoverse, to co-create a boundary-breaking experience for anime fanatics and beauty lovers alike.  More than a booth—it was a beautyverse come to life. Together, we built an immersive, accessible space where fans could celebrate their favorite characters, explore cosplay-inspired glam and experience a limited-edition product drop designed to ignite self-expression. This first-of-its-kind collaboration was rooted in our shared belief: that creativity should be limitless and community should be at the center. From bold color to inclusive artistry, the e.l.f. and Honkai: Star Rail partnership brought together two worlds united by passion, imagination and the freedom to show up unapologetically. 🙌 With more than 100,000 attendees and 25M+ impressions across social, this activation proved that when we meet our community where they are—whether online, IRL, or in an alternate galaxy—impact follows. Because at e.l.f., we believe beauty has no borders, no boundaries and no rules. Just bold ideas, fearless self-expression and space for everyone to shine. 🌟

We’re building a different kind of company — because the old blueprint? Never worked for us. Digitally native, community-led and moving at e.l.f. speed, we are here to prove that being a bold disruptor with a kind heart is more than just our ethos — its our strategy. With rhode only further fueling our rocketship, we’re doubling down on what we do best: scaling founder-led, purpose-powered brands that meet the moment — and shape what’s next. 👏 Not only are we reinventing the rules, we’re also: 🚀 Founder-first, future-forward: We believe in building brands with real resonance — rhode brings authenticity, momentum and a next-gen audience we’re excited to scale, while staying true to its vision. 🚀 Built for speed. Backed by purpose: Our accelerated development cycle lets us act on real-time insights and viral moments — all while staying rooted in values, community and cruelty-free innovation. 🚀 Vision > tradition: We’re not here to collect brands. We’re curating a portfolio with purpose — each one culturally attuned, powered by community and built to outpace the old playbook. As our CEO Tarang Amin said it, and we live by it: “Legacy isn’t built by playing it safe.” — and at e.l.f., we’ve never been afraid to bet on bold. Thank you to Nateisha Scott and the Vogue Business team for capturing the heart of this next chapter and the thoughtful spotlight on our journey forward. 🌟

We’ve got big e.l.f.ing news. ✨ e.l.f. Beauty has been named to the 2025 TIME 100 List of the World’s Most Influential Companies—our first time receiving this prestigious global recognition. We couldn’t be more proud! We were listed under the “Disrupters” category (of course 😉), joining a powerful cohort of change makers shaping the future through innovation, purpose and impact—from Waymo to POP MART, and Duolingo to BlackRock. Every year, TIME highlights 100 companies across the globe that are driving the world forward—and at e.l.f., we do that by moving at e.l.f. speed. As TIME Editorial Director Lucy Feldman said: “The company thrives on its ability to rapidly respond to customer demands.” That speed? It’s our superpower. 🚀 It’s how we disrupt norms, shape culture, and connect communities in real time. From viral drops to purpose-fueled campaigns, we show up with purpose where it matters—with products and stories that make an impact. Huge thanks to Lucy and the entire TIME team for recognizing the power of our e.l.f.ing movement—being a different kind of company. And to our unstoppable e.l.f.z—you are the heart of this movement. This honor is a reflection of your passion, boldness, and the belief that anything is e.l.f.ing possible. We’re just getting started. 🌟

We made an e.l.f.ing racket in London. e.l.f. returned as the proud Presenting Partner of the Power of Women’s Sports Summit, in partnership with Billie Jean King and Billie Jean King Enterprises. We brought our bold, purpose-led, results-driven voice to the global stage—amplifying our mission to democratize access and Empower. Legendary. Females. 💚 This year’s theme—The Power of Firsts—was moderated by Amanda Davies of CNN International and brought together game changers across sports, business, and philanthropy. The first to play. The first to speak up. The first to lead change. The ones who proved that girls can dream bigger, play harder and lead louder. e.l.f. hosted Fueling Bold Change, a conversation on disrupting norms, challenging the status quo, and staying in the e.l.f.ing game—featuring: 🎾 Patrick O'Keefe O’Keefe, Chief Integrated Marketing Officer at e.l.f. Beauty 🎾 Kendall Coyne Schofield, Olympic Gold & Silver Medalist and 2-time PWHL Walter Cup Champion, Minnesota Frost 🎾 Jenna Schillaci, former Tottenham Hotspur Captain and current Women’s Academy Operations Manager. To end the day, guests boarded classic red e.l.f.-wrapped double-decker buses for a private tour of Wimbledon—led by the G.O.A.T. herself, Billie Jean King. 🐐 As the exclusive skin and cosmetics partner of the Billie Jean King Cup, the world’s largest annual international team competition in women’s sports, we’re not just showing up for the moment—we’re showing up for the movement.

We’re turning up the boldness—and the brightness. ☀️✨ e.l.f. Beauty is thrilled to join forces with Hello Sunshine for the launch of Sunnie, a new cultural powerhouse and community designed to fuel the next generation of women. Built at the intersection of purpose and play, Sunnie is a multimedia and experimental brand—rooted in storytelling, powered by community and made to move culture. Sharing our belief that confidence, creativity and connection should be limitless, we’re proud to help power a platform where boldness blooms, voices rise, and every woman shines—just as she is and all she’s becoming. As a founding partner, we’re bringing our disruptive energy, boundary-breaking spirit and community-first mindset to help shape what Sunnie stands for—starting from day one. Together, we’ll shine a light on powerful stories, amplify rising voices, and co-create experiences that spark joy, spark change and spark her potential. Because when women rise, we all rise. Let’s build what’s next—together. ❤️ Learn more: https://lnkd.in/eqbTTtef

Only 3% of over 27,000 entries from 194 countries leave the Cannes Lions International Festival of Creativity with a Lion. e.l.f. Beauty is proud and deeply honored to be part of that 3% this year. 🦁    Often referred to as the Oscars of the advertising world, Cannes Lions is the most prestigious global stage for creative excellence. To even be shortlisted is a rare and remarkable achievement.     This year, e.l.f. was shortlisted 10 times, including in the two most coveted categories—Glass: The Lion for Change and Titanium—which recognize bold ideas that break barriers and redefine the industry. Marking the highest number of shortlisted categories in e.l.f. history. 🌟 We left Cannes as a Silver Lion winner in Creative Data: Use of Humor for So Many Dicks.     The buzz around our campaign this year in Cannes reverberated through the halls of the Palais, stages and rooms we weren’t even in. Giving us rocketfuel to continue our mission to Change the Board Game. 🚀      This win isn’t just for us—it’s for every person who has ever felt unseen at the table. For those building new tables. And for those empowering the next generation to so that the world is a better place for every eye, lip and face.     We now stand as a 4-time Cannes Lion Award winner, but this one hits differently. Because it proves that creativity can be a force for change. That humor can be a tool for truth. And that when you speak up for your community, they’ll echo you far and wide.     To the jurors: thank you for recognizing the depth behind the data.  To our partners at team OBERLAND: thank you for daring alongside us.  And to our e.l.f. community: this is your Lion too.

Just in time for the Summer Solstice ☀️, we’re breaking down beauty barriers and making customized color analysis accessible to every eye, lip, and face. Introducing "color e.l.f.nalysis"—a global, immersive digital experience for personalized beauty. 🌈✨ Powered by AI and developed in collaboration with Pinterest and real-life color experts, this mobile-first tool helps users discover their color season with just a selfie 📸. From there, they’re matched with a curated Pinterest board full of personalized, shoppable e.l.f. products and endless inspiration tailored to their unique features. ❄️🌷☀️🍂 It’s smart. It’s seamless. And it complements—not replaces—the human touch. Try it now and find your perfect match—just in time for summer. 💄💋 https://lnkd.in/e3XvBhvR

At e.l.f., we don’t take ourselves too seriously. We use humor to make a lasting connection with our community. Why? Because 75% of Gen Z want brands to make them laugh — and we understood the assignment. 😂   Introducing: Sunhinged — our first-ever in-house comedy special, starring the former SNL cast member Jon Rudnitsky, Meghan Trainor, Heidi N’ Closet and a lineup of laugh-out-loud talent. A roast of the sun. A love letter to SPF. A bold reminder that skincare doesn’t have to be so serious. ☀️   Desi Gallegos, AVP of Brand Voice turned comedy writer for our special, shared his thoughts on working on this eyes.lips.first.:    “At e.l.f. we’re always disruptive, but with this campaign we got a little sunhinged. This concept really capitalized on and amplified our brand voice and stemmed from the insight that a surprisingly large percentage of our community skips SPF, despite doing multi-step skincare routines regularly. We wanted to draw people in with content that is entertaining above all else, so we produced the Sunhinged comedy roast at e.l.f. speed, in order to go-live before peak sunscreen season. I never imagined I’d be working on a full-blown comedy special for our summer Suntouchable campaign, but at e.l.f. anything is e.l.f.ing possible.” Sunhinged is a giant leap (and one big laugh) for the team at e.l.f. Beauty — dreamed up, written, and brought to life by our bold crew of in-house creatives.      The premiere of Sunhinged drops Saturday, June 14 at 6pm ET / 3pm PT on YouTube. Wear sunscreen. Laugh responsibly. 😎   Check out the official trailer here: https://lnkd.in/efpAWjJy

We are bursting with both pride and gratitude that e.l.f. Beauty’s So Many Dicks is a shortlisted contender for a Cannes Lions International Festival of Creativity Titanium Award. 🦁 To say we are honored doesn’t even begin to capture it. The Titanium category stands for work that redefines the status quo, reshapes culture and refuses to play by the old rules. This year, 18 pieces of work made the Titanium shortlist, out of the nearly 200 submissions entered each year for this category alone. It’s the highest of creative honors—and one we’ve long admired from afar. And now… we’re in the running. This is an incredible moment for our teams, our partners at OBERLAND and the many others who have helped us bring this to life. To have So Many Dicks—a bold, unapologetic call for equity in the boardroom—recognized on this scale, by our industry’s biggest creative stage, is beyond humbling. 🙏 To the Titanium Lions jury—thank you for seeing the substance beneath the satire and for recognizing this as a serious contender in the fight for systemic change. 🙌 To the 17 other powerful pieces of work shortlisted alongside us—what an honor to stand beside you. This moment is not a culmination—it’s a catalyst. It’s another signal that our mission to Change the Board Game is resonating across borders, across industries, across hearts. To have So Many Dicks recognized on this level, on a global stage, is more than just a moment for e.l.f.—it’s a moment for the movement. And as for Cannes this year? Let’s just say we’ve never been e.l.f.ing more excited. 🤩