Dani Benowitz, IPG Mediabrands' global chief negotiations officer, told attendees at Digiday’s CTV event that a shift in audience and budgets toward streaming was at “a tipping point,” but noted that evolution would continue to be gradual. Read the full story here: https://lnkd.in/edUiPSv3 In this piece by Ronan Shields, we speak to Skyler McGill of Wpromote, Kevin Manke of Danone, Celeste Castle of dentsu, and Marcy Greenberger of UM Worldwide.
About us
Digiday is a media company and community for digital media, marketing and advertising professionals. We cover the industry with an expertise, depth and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences and resources for our industry. Digiday is a Digiday Media brand.
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http://www.digiday.com
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- Online Audio and Video Media
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- 51-200 employees
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- news, media, marketing, programmatic, social media, social marketing, mobile, journalism, technology, brands, agencies, publishers, content marketing, platforms, native advertising, conference, and awards
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Updates
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Gen Z makes up a very small percentage of publishers' readership, according to a survey from Digiday+ Research, but publishers say those Gen Z audience members are consuming their news anytime, anywhere. Story by Julia Russell Tabisz. https://lnkd.in/dwMxT-aT
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The delay between the release of “Squid Game” season three and Fortnite’s official “Squid Game” integrations has sparked protests among the platform’s creator community. Epic Games is seemingly taking the critiques to heart. In this piece by Alexander Lee, we speak to Nina Mackie of WeGame2, and Charles Hambro of GEEIQ. https://lnkd.in/eQ2UB34e
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While creators are now key to marketing budgets, their longevity in the fast-paced digital world is a pressing concern. This episode of the Digiday Podcast explores how TikToker Brandon Edelman is navigating that challenge, building a sustainable career by diversifying his content and focusing on brand partnerships. Listen to the full episode here (or wherever you get your podcasts): https://lnkd.in/eEK_Tuf6
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YouTube has been making overtures to agencies and brand advertisers in the hope they’ll increase their media investments with the Google-owned video platform. The platform’s execs have been underlining YouTube’s new position at the top of the TV pyramid in conversations with media buyers, while emphasizing ad products like Peak Points and YouTube Select, as well as its TikTok competitor Shorts. https://lnkd.in/dtPgX6fE
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Omnicom is in flux. A solid second quarter, with revenue up from $4.02 billion from $3.61 billion a year ago, followed a sluggish start to the year. Blame the usual suspects: a jittery macro economic climate, a slowdown in digital ad growth. But the real shift — the one reshaping the ground beneath them — is AI. https://lnkd.in/dKKQvWjY
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For an industry that’s obsessed with ROI, few businesses have developed straightforward frameworks for measuring and understanding the impact their AI investments are having. CMOs are measuring the benefits of AI across a range of metrics: time saved, payroll cost reductions or consumer sentiment. Each has their pros and cons, but few can be applied across the breadth of a business. And so far, a standard dashboard hasn’t yet emerged. https://lnkd.in/dA-bWgGM
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Shopify is drawing a line in the sand on agentic AI — a type of bot that autonomously completes tasks on its own, without human inputs — with new language across merchant websites that appears aimed at blocking agentic AI systems. https://lnkd.in/gXrbVzSf