Brown-Forman

Each July, Brown-Forman hosts the Annual Meeting of Stockholders, a meeting first held in 1934. This video opened this year’s meeting and highlights what a world of opportunity means for the people, places, and products of Brown-Forman.

“This bourbon exemplifies our innovative spirit at Old Forester by taking something great and making it even better. The additional maturation leveraged to produce this release unlocks incredibly robust and distinctive flavor.” -Caleb Trigo, Old Forester Assistant Master Distiller Old Forester debuted the return of 1910 Extra Extra Old, part of the coveted 117 Series. The double-barreled bourbon is aged for an extra 24-months in a heavily charred secondary oak barrel. This annual release will be available in the U.S. at Old Forester Distilling Co. today and online at shop.oldforester.com.

We are fortunate to fuel our business with immensely talented and dedicated teams and bring together the source of our strength - the people who build our brands. Discover open roles across our teams: https://lnkd.in/eKWARe5s

As the world's third largest rum by value globally according to the IWSR 2024, Diplomático Rum is best known for its rich heritage and rum-making tradition. Mark the occasion in time for #WorldRumDay on Saturday with a handcrafted cocktail and create unforgettable moments with Diplomático Rum. Explore how you can celebrate with the brand: https://lnkd.in/ekBPDFs9

This year, the Jack Daniel's Visitor Center marks 25 years of welcoming millions of guests at The Jack Daniel Distillery to explore the rich history and craftsmanship behind the iconic Tennessee whiskey. Christine Poston shares what the Visitor Center means to her and the Jack Daniel's Homeplace team who provide unmatched hospitality for whiskey fans before they embark on their tours. Today, Jack Daniel’s welcomes friends from Türkiye to Brazil and Barcelona at the Visitor Center to experience the most valuable global spirit brand in the world. (IWSR 2024) https://lnkd.in/d_DVWg9

“We’ve all grown up knowing Jack Daniel’s Old No. 7 as iconic. And it’s that iconicity that enables us to innovate from a place of strength. We’re building a diverse whiskey range – one that’s credible and increasingly premium.” - Laura Smith, Global Marketing Manager, GTR For the first time in over a century, Jack Daniel's launched its aged-statement whiskies internationally, debuting a new line of super-premium offerings. Read how the Brown-Forman global travel retail team is setting a bold new standard for the entire portfolio following the TFWA Asia Pacific conference in Global Travel Retail Magazine: https://lnkd.in/d7ANHWqS

At Brown‑Forman, we are actively creating a responsible drinking culture. This includes partnering at all levels of our business to implement the highest standards in bringing our products to market, with retail and hospitality customers, through to delivery services and the media organizations and platforms that plan and host our advertising.  Brown-Forman is proud to stand with over 100 leading companies as part of the International Alliance for Responsible Drinking (IARD) Global Standards Coalition (GSC). Our shared purpose is to reduce harmful drinking and foster a culture of moderation. Discover more about how industry leaders are driving innovative solutions in the new "Standards in Action" report: https://lnkd.in/eFygKQ9t

From parties to cookouts or sporting events, the Jack & Coca-Cola Flavors Pack will be there for every summer occasion.  These canned cocktails combine the perfect mix of smooth Tennessee Whiskey and delicious Coca-Cola that's ready to be enjoyed on the go or straight from the cooler. Find your flavor. Find your moment. https://lnkd.in/eW7RxVCi

Simple yet extraordinary. Subtle citrus and a perfectly balanced bitterness elevate Herradura Ultra in this effervescent treat. Craft an Ultra & Tonic for a crisp, refreshing cocktail at your next gathering.

We believe the source of our strength lies in our world-class portfolio of brands, our exceptional team, and our unwavering core values. Our ongoing strategic investments in our brands and global markets ensure we continue to deliver exceptional products and experiences to our consumers worldwide. We remain confident in our strategy, our people, and our resilience as we build for the future. Read more from this year's 2025 Integrated Annual Report: https://lnkd.in/eqPvjFEa